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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Results from Retail TouchPoints 2024 Store Design & Experience Survey prove just how top-of-mind in-store retail media is: 44% of respondents noted that their top challenge was determining how best to bring new digital media and technology elements into their locations.

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How Printemps’ New NYC Store Supports ‘Democratic Luxury’ with Subtle Technology

Retail TouchPoints

Printemps is one of the oldest department stores in the world, yet most Americans have never heard the name, much less know how to pronounce it. location in Manhattans financial district. That all changed in March when the French luxury retail chain opened its first U.S.

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Department Store Offers Shoppers a Calming, Biophilic Space

VMS

Originally scheduled for an October 2020 opening, the seventh location for this family-run department store was caught in the middle of the global predicament – to build or not to build, to cancel or push on? Opening any store requires an exact timeline. Retail was no different. Each setback has a domino effect.

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5 Ways Food Stores are Leading in Experience Innovation

Retail TouchPoints

We felt those cases were interesting because they added so much convenience and efficiency, while also inviting the customer to spend that time they saved sitting and eating in the store.” All brands and retailers need to think critically about what they want consumers to accomplish in their locations. Photo courtesy of: Shutterstock.

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Can Kohl’s New Merchandising Strategy Create Holiday Magic?

Retail TouchPoints

While discounts and deals will be core, the ailing department store chain is also prioritizing in-store merchandising and curation to improve the customer experience. To make finding the perfect gift even easier, Kohl’s has developed a new front-of-store experience, aptly called Gift Shop, that is curated for various holiday gifting needs.

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Transforming the POS into a retail experience through gamification

Retail Focus

Fendi and Chanel demonstrate how gaming aesthetics can work for non-gaming brands too : At the “Fendi Arcade Game pop-ups” at the luxury department store Harrods, Fendi combined visual merchandising, reminiscent of amusement fairs and 80s video games such as Pac-Man, with clothing packed in arcade game machines.

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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

Physical Stores Create Unique Value and Get ‘Premium’ Investment Like many omnichannel retailers, Anthropologie understands the unique value of its stores. That is why leadership places a “huge premium” on the store experience, from associate hiring and training to visual merchandising and store design. “As