article thumbnail

Five Ways Ecommerce Retailers Can Sleep Well and Sell More This Black Friday

Retail TouchPoints

To make this process easier, retailers can take advantage of intelligent automation, which promotes and recommends products best suited for each shopper. During high-volume shopping periods like Black Friday, the last thing a retailer wants to do is promote out-of-stock or limited-stock items.

article thumbnail

Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Retail TouchPoints

People have been saying “Retail is dead” for several years now. No, retail isn’t dead. Bad retail is dead. Missed sales due to inventory stockouts are a drain on revenue, unsold merchandise is a drain on cash flow, and carrying too much stock in the backroom is a waste of space that could otherwise be generating sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Importance of Using Search Data to Drive Ecommerce Success

Retail TouchPoints

Zero results pages can also illuminate the need to configure better synonyms to prevent dead-end searches. You can use insights from shoppers’ previous on-site searches to retarget them, creating and sending more relevant promotional emails, either on an individual basis or as part of wider campaigns.

article thumbnail

Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Are they in stock? Because let’s face it — there’s nothing worse than finding a really neat item and navigating to the website only to discover it’s out of stock or no longer on sale. Its engagement and interactivity positively impacts email marketing campaigns and proves that email isn’t dead (or dying). Are they still on sale?

Marketing 289
article thumbnail

No tricks: Why The Party People is bringing in AR mirrors for Halloween

Inside Retail

For instance, AR mirrors can make use of under-utilised and dead spaces – generating sales without requiring much floor space. You don’t need extra stock or staff to run them and, in terms of scaling, it’s just about finding space for a few extra mirrors,” Salakas said.

article thumbnail

How Improving Markdowns Will Impact Your Most Important Supply Chain KPIs

Retail TouchPoints

At the same time, it’s also important to ensure the retailer doesn’t have excess inventory clogging up stores and distribution centers past the planned deletion date, tying up both capital and space in inventory that’s effectively “dead.”.

Markdowns 273
article thumbnail

Generative AI for Personalized Service and a Competitive Edge in Ecommerce

Retail TouchPoints

This involves inputting key words that can result in a dead link or generating unwanted products in some cases. By analyzing past sales data and using machine learning algorithms, businesses can ensure that they have the right products in stock at the right time. This helps minimize stockouts or overstocks during peak seasons.