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Earlier this year, the brand made a debut inside Myer’s Bourke Street Mall flagship store and became the first Cambodian apparel brand to be stocked by the Aussie retailer. From luxury makers like Dior and Gucci to fast-fashion labels like Zara and H&M, the industry is working towards cleaning up its sustainability credentials. “So
What inspired us to be more accountable for sustainability is from the core of our business, that is based on the traditional format of the optical retail business rather than the fast-fashion optical business format. Thus, we don’t need to rely on mass production of trend-led products and excessive deadstocks after the trend is over.
It is an art form and one that is rarely, if ever, found in a world of fastfashion. We create for the customer and do not create large runs, which ensures there is no deadstock. Tambour is an age-old skill handed down through the generations of families. Some of our pieces can take up to 300 hours to embroider.
Welcome to this column within our broader sustainability section which focuses on what fashion retailing is doing to address the issues in its industry. From fur farms to fastfashion, excess packaging to plastic coat-hangers – this is where the real action is. This appreciation gives the products a calculable added worth.
Markdowns are used to temporarily increase demand for low-demand products, ideally long enough to sell through all stock. For example, they can keep their prices high when competitors are out of stock. New television SKUs maintain demand for up to twelve months while fastfashion SKUs need to disappear in sixty days.
We don’t, we don’t stock things there. And yeah, it is, I was like, I’m not going to look at the stock, it’s not going to influence me. So I’m gonna guess you’re not a fan of fastfashion.
Right now jumpsuit made dead which is brand-new and we’re going to sell a lot of it is you know we just put it it’s kind of comes naturally if you have the big jumps in the cellar. 21:43] I came back to the corporation he left for you or two and he was putting to be in charge of. I’m looking at.
Scot: [33:57] Yeah and then yeah so I think I think they probably, you know what they’re doing is 10 experiments and getting rid of 3 and people focus on that versus the seven they’re keeping in those seven they’ll keep iterating on and making better so I don’t think it’s dead.
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