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The lingerie and sleepwear brand is also set to expand its wholesale offering. After flourishing on social media, with influencers sharing the product, the brand focused on developing its online and wholesale channels. The brand endeavours to buy dead-stock from larger brands, which it redesigns into its own pieces.
I loved fashion but wasn’t envisioning starting a brand. We really want to extend our size range, but it’s such an undertaking, and you’re left with so much deadstock because it’s really hard to forecast. These are big names in luxury fashion; how did you get on their radar? Another thing is SKUs.
There was nothing wrong with this style of dress; however, I had very fashionable and confident friends who wanted something a little more distinctive. Being a bridal fashion house during the global pandemic when all weddings had come to a complete standstill was a tough one to navigate. SP: All our pieces are made-to-order.
We don’t, we don’t stock things there. And yeah, it is, I was like, I’m not going to look at the stock, it’s not going to influence me. We don’t have any wholesale. And it’s like, okay.
Because again they weren’t dealing with competitive sales my department store experience was the opposite, if you’re in buying wholesale someone else will put the goods on sale and of course today you know 30 years later plus it’s the standard. [7:35] 7:35] And so I decided when I got to Ann Taylor. [7:39]
Mark is an experienced Marketplace seller, and his current business Guardian Baseball is a hybrid seller selling both wholesale and owned brands direct to consumer from a Shopify site, and via multiple marketplaces including Amazon. Matt: [11:33] Applesauce back and everything yeah I’m the Costco dead. How’d you get there.
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