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To a slow fashion apparel brand in rural Cambodia, Australia’s sophisticated fashion capital of Melbourne seems a world away – and not just geographically. Earlier this year, the brand made a debut inside Myer’s Bourke Street Mall flagship store and became the first Cambodian apparel brand to be stocked by the Aussie retailer.
They are looking for ‘eyewear’, instead of ‘glasses’, since they know eyewear can influence their look, and are interested in enhancing their style by coordinating with fashion. Thus, we don’t need to rely on mass production of trend-led products and excessive deadstocks after the trend is over.
Welcome to this column within our broader sustainability section which focuses on what fashion retailing is doing to address the issues in its industry. From fur farms to fastfashion, excess packaging to plastic coat-hangers – this is where the real action is. Diverted from landfill to your wardrobe.
There was nothing wrong with this style of dress; however, I had very fashionable and confident friends who wanted something a little more distinctive. Being a bridal fashion house during the global pandemic when all weddings had come to a complete standstill was a tough one to navigate. SP: All our pieces are made-to-order.
Markdowns are used to temporarily increase demand for low-demand products, ideally long enough to sell through all stock. For example, they can keep their prices high when competitors are out of stock. New television SKUs maintain demand for up to twelve months while fastfashion SKUs need to disappear in sixty days.
We don’t, we don’t stock things there. And yeah, it is, I was like, I’m not going to look at the stock, it’s not going to influence me. You mean like software that, that does stuff in an automated fashion?
Is extremely important in the fashion business and knowing when to go knowing when to stop when things slow down extremely. [39:30] I thought it would be really smart purchase they get a culture fashion and style. Jason: [58:36] Yeah it’s super inexpensive like some people call it disposable fashion which is probably a.
Scot: [33:57] Yeah and then yeah so I think I think they probably, you know what they’re doing is 10 experiments and getting rid of 3 and people focus on that versus the seven they’re keeping in those seven they’ll keep iterating on and making better so I don’t think it’s dead.
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