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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Use Data and Automation to Personalize Your Efforts The demands on customers and marketers are higher than ever, and it takes time and labor to run and grow a business. With Customer Journeys, PERC creates touch points with its customers when they need it, like right after someone buys a bag of coffee.

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Online Marketing Courses to Take to Help Your Business

Small Biz Trends

It shows you how to build a model to track customers and how to monitor marketing strategy. Marketing Customer Analytics, Segmentation, and Targeting. You will learn how to find the right kind of customers for your brand. Double your business: Marketing Blueprint/Pricing Strategy.

Marketing 116
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5 Top Customer Service Articles of the Week 8-8-2022

Hyken

The WOW Factor: How to Deliver an Amazing Customer Experience Every Time by Benny Marotta. CEOWORLD Magazine) Creating a positive customer experience is key to keeping your target market coming back, whether you’re operating a digital business or a brick-and-mortar storefront.

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What investors want: The four e-commerce metrics that matter most

Inside Retail

High customer churn suggests that the products are highly commoditised, that customers tend to make one-off impulse purchases due to performance marketing ads or influencers, or that the company relies too much on offering discounts in its ad campaigns thus only attracting highly price-conscious customers who are less likely to be sticky.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

Cost-effective advertising – targeting a high-propensity audience is a cost-effective way to advertise because you can use data from previous purchases and interactions with the category or segment to create targeted campaigns and lookalike audiences that are more likely to result in conversions.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Choosing the right promotional strategy depends heavily on the specific goals of the business, the nature of the product, and the behavior of the target market. Understanding the Distinctions: Trade Promotion vs Consumer Promotion Trade promotions and consumer promotions constitute two main approaches to marketing.

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3 Reasons Digital Marketing Matters To Your Retail Business

Retail Minded

To fully measure how vital digital marketing is for your retail business, this article will provide you with different reasons. Most companies will develop stronger relationships with their customers, broaden their target market, and play more competitively in a market full of solid players with the help of digital marketing. .

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