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Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution

Retail TouchPoints

The global social commerce market is expected to reach $2.9 As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities. While many companies have gone the route of traditional vendor partnerships, some brands are bringing social commerce tools in-house via acquisition.

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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Planned topics include: Tangible use cases for artificial intelligence (AI); Content marketing strategies that drive awareness and build trust; The evolution of contextual commerce through connected TV (CTV), retail media and other emerging channels. They’re for people who see the world the way they do.” Read the article.

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2023: The Year of Customer Retention? Retail Tech Predictions

Retail Assist

Quick commerce, social commerce, marketplaces, greenwashing of brands, a resurgence in physical retail and a rebalancing of ecommerce were key themes during the year. As consumer spending is squeezed, acquiring new customers will be costly and more difficult. The post 2023: The Year of Customer Retention?

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The State of Gamification in Retail: How Brands Can Take Advantage

Retail TouchPoints

Focus on customer retention. Some retailers may view gamification initiatives as a one-off, but it is important to fully integrate it into one’s brand strategy and constantly update and create new opportunities that keep customers engaged, giving them a reason to return.

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Will inflation see a surge in supermarket loyalty schemes in the UK?

365 Retail

Trends that brands should keep in mind to attract new customers are supporting local communities, sustainability, digital and omni-channel transparency, convenience, social commerce, experiences over product and bridging the gap between the on-line and off-line journey, subscription models and autonomous delivery.