Remove Customer Retention Remove Returns Remove Target Market
article thumbnail

What investors want: The four e-commerce metrics that matter most

Inside Retail

Know your Return on Advertising Spend (ROAS). Attribution has also been made more difficult due to recent Apple iOS upgrades, which have limited the ability for businesses to effectively reach and engage their target audiences on Facebook and Instagram. No metric is an island.

article thumbnail

Clear vision – omnichannel retailing for optical brands

I Vend

Shoppers are also returning in their droves to brick and mortar shopping – PWCs’ 2021 Global Consumer Insights Pulse Survey found that almost half the respondents now visit physical retail stores, with 75% planning to do so. That is a massive step towards beating competition and taking a bigger share of the optical retail pie.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Maximizing ROI: How Professional In-Store Marketing Boosts Retail Sales

CJ Retail Solutions

Physical stores need to provide distinctive and captivating experiences in order to draw in and keep customers as e-commerce grows. Retailers can create a compelling brand identity that appeals to their target market with the help of well-done in-store marketing. Making the Most of Chances.

article thumbnail

Measuring Success: KPIs for Effective In-Store Marketing Campaigns

CJ Retail Solutions

KPIs help retailers improve their marketing strategies so they can more effectively target their audience by providing insights into the behavior, preferences, & purchase patterns of their customers. Moreover, KPIs help to match marketing initiatives with overarching company goals.

article thumbnail

Leverage Tech in the 5-Step Selling Process

Storis

In fact, research shows that with follow-up or targeted marketing, approximately 20% of originally unsold guests can become converting customers. Likewise, the goal of retailers today shouldn’t be a singular sale, but rather customer retention. First-party data is increasingly important.

article thumbnail

Leverage Tech in the 5-Step Selling Process

Storis

In fact, research shows that with follow-up or targeted marketing, approximately 20% of originally unsold guests can become converting customers. Likewise, the goal of retailers today shouldn’t be a singular sale, but rather customer retention. First-party data is increasingly important.

article thumbnail

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

Automation and analytics have made it possible for retailers to identify customer trends quickly and respond in real time. This helps them understand customer needs better and create more targeted marketing campaigns that yield higher returns on investments (ROI).