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Know your Return on Advertising Spend (ROAS). Attribution has also been made more difficult due to recent Apple iOS upgrades, which have limited the ability for businesses to effectively reach and engage their target audiences on Facebook and Instagram. No metric is an island.
Shoppers are also returning in their droves to brick and mortar shopping – PWCs’ 2021 Global Consumer Insights Pulse Survey found that almost half the respondents now visit physical retail stores, with 75% planning to do so. That is a massive step towards beating competition and taking a bigger share of the optical retail pie.
Physical stores need to provide distinctive and captivating experiences in order to draw in and keep customers as e-commerce grows. Retailers can create a compelling brand identity that appeals to their targetmarket with the help of well-done in-store marketing. Making the Most of Chances.
KPIs help retailers improve their marketing strategies so they can more effectively target their audience by providing insights into the behavior, preferences, & purchase patterns of their customers. Moreover, KPIs help to match marketing initiatives with overarching company goals.
In fact, research shows that with follow-up or targetedmarketing, approximately 20% of originally unsold guests can become converting customers. Likewise, the goal of retailers today shouldn’t be a singular sale, but rather customerretention. First-party data is increasingly important.
In fact, research shows that with follow-up or targetedmarketing, approximately 20% of originally unsold guests can become converting customers. Likewise, the goal of retailers today shouldn’t be a singular sale, but rather customerretention. First-party data is increasingly important.
Automation and analytics have made it possible for retailers to identify customer trends quickly and respond in real time. This helps them understand customer needs better and create more targetedmarketing campaigns that yield higher returns on investments (ROI).
Automation and analytics have made it possible for retailers to identify customer trends quickly and respond in real time. This helps them understand customer needs better and create more targetedmarketing campaigns that yield higher returns on investments (ROI).
This precision in forecasting translates into better inventory planning, resource allocation, and marketing efforts – ensuring resources are invested where they yield the highest returns. Real-time monitoring allows businesses to stay agile—adjusting strategies as market dynamics shift.
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