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In the world of retail, the importance of customerretention cannot be overstated. As businesses focus on attracting new customers, it’s equally crucial to invest in keeping existing ones. Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy.
It’s meant to be quite simple for a shopper, but as an ecommerce retailer, you know it’s not that easy — especially if the customer changes their mind and wants to return said magical shipment back to your shop. What happens next, by way of return experience, most certainly impacts whether they will purchase from your business again.
Smaller carriers, in particular, will face working capital pressures, making it essential for retailers to build flexible, multi-carrier shipping strategies to mitigate risk and maintain delivery consistency. With delivery reliability significantly impacting customerretention and lifetime value, this must be a key focus for retailers.
Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned. Speed-to-restock is key in the returns cycle.
Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business.
It’s is more than just making a simple purchase; it’s about providing an effortless, engaging experience that keeps customersreturning to your business. Focusing on the online customer journey is more important now than it has ever been, with more and more consumers preferring digital stores to physical ones.
For most retailers selling online, returns generate their greatest customer service challenges and inevitably drain profitability. The average rate of customerretention in e-commerce is around 38 per cent. That means that just three out of 10 customers stick with one single brand for more than one year.
For most retailers selling online, returns generate their greatest customer service challenges and inevitably drain profitability. The average rate of customerretention in e-commerce is around 38 per cent. That means that just three out of 10 customers stick with one single brand for more than one year.
For most small to medium enterprises starting out in e-commerce, shipping solutions tend to be stumbled upon and developed gradually as the business grows. Retailers who adopt a solution like ShipStation’s, says Boyer, can effect a customer-centric approach built on three pillars – speed, flexibility and transparency.
According to Clarus Commerce data , during the holidays shoppers cared most about product discounts, special expedited shipping, better return policies and free samples with purchase. Offer personalized benefits that evolve with customer needs. Often, these are the same benefits that keep them engaged throughout the year.
While more retailers are handing off these tasks to other companies, presumably as a way to cut costs (rising shipping costs were identified as the top challenge among retailers, at 56% ), nearly as many ( 55% , up from 38% in 2022) worry about customer expectations around delivery times.
Retailers can no longer turn a blind eye to the reality that today’s increasingly online shoppers are savvier than ever and quick to make snap judgements about brands for as little as delayed shipping. From order placement to shipping notifications, consumers demand regular updates about their orders or returns.
Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. However, brands cannot underestimate the importance of implementing a compliant and transparent process for collecting and using customer data. . Stand Out Beyond Free Shipping .
As ecommerce shopping continues to grow, consumers continue to expect free shipping and free returns, since retail conglomerates such as Amazon and Walmart allow this to be their competitive mark. The first way to accomplish this is by not offering free online returnsshipped back to your store, which is an option.
The challenge with ordering too much food is that shipping is expensive and often unreliable with supply chain troubles, and warehouse space is a very limited resource. Grocers that convince customers to become loyalty card holders, for example, will achieve levels of customerretention that restaurants don’t often see.
To drive customerretention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving.
Consumers are returning more purchases than ever, especially with the growing convenience of online orders, but it is becoming an increasingly expensive problem for retailers. Last year alone, retailers lost $218 billion to ecommerce returns. Shoppers Already Expecting to Return Gifts. Shoppers Already Expecting to Return Gifts.
While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customerretention and a brand’s bottom line. Offer personalized post-purchase product suggestions that genuinely cater to each customer’s tastes.
Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. One step many retailers can take right away is to eliminate the need for customers to key in the same information more than once.
When your shipping needs are complex, we make things simple. To meet the growing needs of their clients during Covid, Merchgirls created a custom pick and pack process that elevated the offering from B2B to B2C on a mass scale. Sustainable shipping and delivery options. Expert shipping services for clients of all sizes.
Consumers demanded the ability to purchase online and return in-store, and retailers responded by putting processes in place that offered those options. Buying online and returning in-store is only one of many possible combinations of the online/offline shopping journey. Attracting and Engaging Customers.
The Benefits of a Mobile POS for Retail Stores In the fast-evolving retail environment, where customer expectations continue to rise, delivering quick, personalized service is no longer optional; it’s essential for business growth and customerretention.
With 40 per cent of shoppers in the same study stating that out-of-stock items would constitute a bad experience, this could make or break customerretention, compromising top-line growth and customer satisfaction. This could even extend to identifying online stock and shipping it directly to the customer’s home.
This means not just looking at the cost of the product and the number of units you’re selling, but also being clear on your costs around freight and logistics, tariffs, shipping to customers, warehousing and merchant fees. Know your Return on Advertising Spend (ROAS). No metric is an island.
While retailers struggle with fulfilment, Australia Post research shows that fast and free shipping are key drivers of sales. Monash Business School found that consumers prioritise free shipping over fast shipping even more than their global counterparts, and that a lack of free returns was a top turn-off for half of Australian consumers.
The business reaches its peak during the holiday season and when the shipping rush is over, there is a bulk in holiday returns. For example, maybe when a package requires international shipping or exceeds a certain amount, the employees have to adjust the shipping or carrier method. Improve the Return Process.
Having your inventory information can also save time when products are packaged and set to ship. This reduces errors or miscounts in deliveries and returns without affecting the operation’s efficiency. Prioritise Product Protection and Safety Product safety is essential when you’re streamlining your repackaging process.
Bolduc says that orchestrating the customer experience in the retail industry is the key to customerretention and revenue growth today. Of course, that requires knowing the customer well enough, which requires data – something Acoustic describes as a retailer’s “golden ticket”. Data is key.
If you’re running out of stock or shipping to the wrong addresses on a regular basis, these mishaps are often down to ineffective workflows or human error. . For online brands, these delivery mistakes will not win you any favor with customers – it will quickly erode their trust in your brand and you can count out any repeat business.
They demand fast shipping, easy returns, sustainability and more, showing little loyalty and appreciation. There is a segment of customers that are savvy shoppers that demand a low price, fast shipping, easy returns, and appreciation. According to McKinsey, these are today’s ‘Zero Consumers.’
It offers unparalleled convenience and customer happiness and fosters a sense of trust and reliability that keeps customers coming back for more, which is essential for business longevity through customerretention. Customs documents are also prepared if necessary for shipping.
It offers unparalleled convenience and customer happiness and fosters a sense of trust and reliability that keeps customers coming back for more, which is essential for business longevity through customerretention. Customs documents are also prepared if necessary for shipping.
“A utomation frees up your human capital to do the work they do best, taking multiple small and or competing considerations into account, giving your customers a human touch in those times of high touch need, like a customer service issue or a high cost high consideration purchase decision.
According to Bain & Company, a 5% increase in customerretention correlates with an increase in profit of at least 25%. 42 Interesting Stats about Customer Loyalty You May Not Know. Agility, supplier diversity , and relevant products can distinguish up-and-coming CPG players. . It pays to earn consumers’ devotion.
Streamline Transport Management Product transport management is an essential part of retail stores because it facilitates the flow of goods from suppliers to customers. It also directly affects the experiences of the consumers because transport delays can cause inconvenience, which impacts customerretention.
You will need to make sure that you have a good customerretention strategy in place to attract the consumers who received your products in a subscription box to become returningcustomers. Looking for a shipping partner to help set up your drop-ship capabilities? Parting advice from Snackmagic.
GMROI – Gross Margin Return on Inventory Investment Definition GMROI measures how efficient and profitable you are at turning your inventory into gross profit. It provides insight into which products generate the highest return on investment. However, a good rule of thumb is CLV should be 3:1 of customer acquisition cost (CAC).
Customers choose a particular brand because it provides the most favorable conditions: convenient location, low prices or fast delivery. Customersreturn to a brand to take advantage of temporary offers or bonuses. Provide Quality Service Invest in staff training to provide customers with an exceptional level of service.
If you are in a business that ships merchandise, then you must read this article. 5 Smart Strategies That Help Avoid Losing Loyal Customers by Natalya Bucuy. Total Retail) The holiday season guarantees a seasonal spike in customer support tickets, resulting in a 42 percent increase. My Comment: “Shipageddon” is back!
The benefits of creating an effective customer loyalty program A customer loyalty program can have significant impacts on your brand, such as: Higher customerretention rate In the retail industry, customerretention is a significant challenge, and customer loyalty programs are a game-changer in helping address customer churn.
Responsibilities: Respond to customer inquiries and provide support via email, live chat, and phone. Assist customers with product selection, order placement, and tracking. Resolve customer issues, such as order discrepancies, shipping delays, or product returns. Maintain a high level of customer satisfaction.
If you look at companies like Apple and Amazon they do a really good job of increasing sales from their existing customer base. Are you leaving money on the table that could come from customers you already have? If you are here are six tips you should consider to increase your customerretention rate. Sell great products.
Automation and analytics have made it possible for retailers to identify customer trends quickly and respond in real time. This helps them understand customer needs better and create more targeted marketing campaigns that yield higher returns on investments (ROI).
Automation and analytics have made it possible for retailers to identify customer trends quickly and respond in real time. This helps them understand customer needs better and create more targeted marketing campaigns that yield higher returns on investments (ROI).
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