This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In the world of retail, the importance of customerretention cannot be overstated. As businesses focus on attracting new customers, it’s equally crucial to invest in keeping existing ones. Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy.
It’s meant to be quite simple for a shopper, but as an ecommerce retailer, you know it’s not that easy — especially if the customer changes their mind and wants to return said magical shipment back to your shop. What happens next, by way of return experience, most certainly impacts whether they will purchase from your business again.
While respondents’ biggest problem with automated voice agents is their “inability to handle complex issues,” companies’ biggest problem is the impact of a bad experience on brand loyalty: Only 20% of respondents said they would be a returningcustomer based on their recent experience with a company’s automated voice agent.
That said, guest checkout is a band-aid solution for new potential customers who don’t want to create an account and for returningcustomers who can’t remember their account details. Consider offering incentives, such as a 5% discount, to encourage customers to adopt more secure login methods.
For some, however, this trade-off comes at the price of navigating frustrating and, at times, confusing return policies. With return policies differing from brand to brand, it can be exhausting for customers to keep track and often leads to more hassle than reward.
Adore Beauty enjoyed improved earnings in the last fiscal year, thanks to the record number of returningcustomers, accounting for 79 per cent of product sales. The company saw record 519,000 returningcustomers, up 5.8 The company saw record 519,000 returningcustomers, up 5.8 Active customers rose 1.6
Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned. Speed-to-restock is key in the returns cycle.
In today’s competitive online retail market, customerretention is just as important as customer acquisition. By optimizing your website to meet the needs of your customers and search engines, an eCommerce SEO agency can help you boost customerretention and grow your retail business.
The customer journey starts off linear, but it should end in a cycle of repurchasing. Getting the returns experience right is one of the most critical parts of that cycle — 95% of shoppers say that how returns are handled affects their decision of whether to purchase again. Return Rate and Negative Reviews.
It’s is more than just making a simple purchase; it’s about providing an effortless, engaging experience that keeps customersreturning to your business. Focusing on the online customer journey is more important now than it has ever been, with more and more consumers preferring digital stores to physical ones.
With delivery reliability significantly impacting customerretention and lifetime value, this must be a key focus for retailers. Reliability is non-negotiable according to Carina Micheal, Group Head of Technology and Digital, who said, ultimately, their customers prioritise optionality and flexibility.
Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.
For most retailers selling online, returns generate their greatest customer service challenges and inevitably drain profitability. The average rate of customerretention in e-commerce is around 38 per cent. That means that just three out of 10 customers stick with one single brand for more than one year.
For most retailers selling online, returns generate their greatest customer service challenges and inevitably drain profitability. The average rate of customerretention in e-commerce is around 38 per cent. That means that just three out of 10 customers stick with one single brand for more than one year.
Pureplay online cosmetics retailer Adore Beauty says returningcustomers contributed 70 per cent of sales coupled with a higher than average spend last year. Company CEO Tennealle O’Shannessy said the higher proportion of returningcustomers highlights the future potential for the brand’s business. EBITA was $5.3
Customerretention is one of the most valuable and important strategies for building a successful mid-size retail business. It places the focus on customer lifetime value (CLTV) – the total that a customer spends with the retailer over a relationship that usually spans years, and even generations.
Online marketplace Redbubble says its sales fell by 16 per cent in the third quarter, despite a high level of returningcustomers who first engaged with the brand during Covid lockdowns. In a trading update, the company said its third-quarter sales fell to $384 million with gross profit down by 22 per cent to $144 million.
Given current economic conditions impacting both shoppers and retailers, focusing increasingly on customerretention over acquisition is key to driving better outcomes and returns. Many loyalty programs are ineffective and their returns are unknown at best, and margin erosive at worst.
Returns present a complex challenge for retailers of all sizes, not only contributing to their carbon footprint, but also eroding their profit due to the cost of managing and paying for reverse logistics and, in some cases, leading to fraud. Meanwhile, the use of returns by customers continues to grow in popularity.
The retailer plans to leverage its recently introduced cross-banner Welcome Rewards loyalty program to drive traffic, sales and customerretention. The company reported that since the program’s national launch it has increased membership 20% to a total of 5 million members. “We
The expo will delve into key industry topics such as streamlining operations, enhancing digital experiences with artificial intelligence (AI) and virtual reality, and improving customerretention and loyalty. The post Smart Retail Tech Expo Returns to London appeared first on Retail News and Events.
Over the course of 2020, retailers increasingly turned to AI-driven technology to optimize their operations and better understand their customers. In 2021, retailers will utilize the data they’ve gathered over the past year to focus on customerretention and fostering brand loyalty.
The survey found that 92 per cent of consumers would remain loyal to a brand if the brand offered them something in return. Create personalisation: When it comes to what customers value, a personalised experience is a differentiating factor not linked to price that retailers can weave into their marketing and engagement activities.
Consumers are returning more purchases than ever, especially with the growing convenience of online orders, but it is becoming an increasingly expensive problem for retailers. Last year alone, retailers lost $218 billion to ecommerce returns. Shoppers Already Expecting to Return Gifts. Shoppers Already Expecting to Return Gifts.
What is customerretention? Customerretention refers to a company’s capacity to convert purchasers into repeat customers, preventing them from purchasing from a rival. Why is customerretention crucial for businesses?
Research shows that nearly 30% of businesses lacking appropriate multilingual support have lost customers. On the other hand, businesses providing multilingual support see tangible benefits, like bolstered loyalty that improves overall customerretention.
A data-driven approach ensures resources are allocated to the tactics that deliver the greatest return. Turning insights into retention strategies Holiday shoppers often include a mix of first-time buyers and regular customers. For first-time buyers, the goal is to create a positive impression that encourages them to return.
According to Clarus Commerce data , during the holidays shoppers cared most about product discounts, special expedited shipping, better return policies and free samples with purchase. Offer personalized benefits that evolve with customer needs. Personalization is critical to a comprehensive loyalty strategy and customerretention.
But the 2023 survey showed that for approximately three in 10 respondents, omnichannel strategies also are being designed to create practical, bottom-line benefits: 31% of retailers cited improving customerretention as a key omnichannel objective, and 29% identified both reducing returns and making fulfillment services more cost-effective.
For example, a grocery store may hand customers “scratch and save” cards at checkout, capturing customers’ attention through the thrill of winning free or discounted items that will guarantee their return to that store. Focus on customerretention. Make it fun.
Customers can try products for seven days and return what they don’t like at no charge. Goodlife’s returns are already low — around 8% online (where returns are typically closer to 20% to 30% , especially in apparel) and 2% in stores. “[Try Try Now] allowed us to be arrogant,” said Codispoti. “
While it may not be entirely realistic to have zero complaints, the aspiration drives companies to proactively identify and manage issues before they become a point of friction for the customers. It costs more to attract new customers than to retain current ones. Customerretention isn’t just about keeping one customer.
Grocers that convince customers to become loyalty card holders, for example, will achieve levels of customerretention that restaurants don’t often see. With that loyalty card, customers can find personalized offers in-store that ease and enhance the shopping experience.
Customer communications: Perhaps the most defining trait of the digital consumer of today is their expectation of transparent, real-time communications. From order placement to shipping notifications, consumers demand regular updates about their orders or returns. But like many aspects of our industry, customerretention still exists.
To drive customerretention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving.
Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. Even fewer respondents have access to social media activity related to the company (33%), customer referrals (23%) and customer lifetime value (22%).
In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customerretention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments.
The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customerretention and business growth in 2024. Some things have sure returns attached to them, and sometimes you have to make a bet and go with your gut.
Blending physical and digital to get the basics right will be paramount: from visually appealing displays and signage, tidy shop floors, well-stocked shelves and accurate stock information, efficient queue management of sales, click and collect, returns and service points, to the availability of knowledgeable and empowered retail teams.
Experts will be covering all topics from AI and VR tools, to virtual try-ons and chatbots, to help you stand out against competitive retail landscapes and secure increased customerretention. Transform your digital platform and create the ultimate customer journey! For more information and to secure your ticket, click here.
Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. Once your back-to-school customers have placed their orders, there’s one more CX and customerretention hurdle to clear, and that’s fraud screening.
Despite this, it still saw a 6 per cent increase in returningcustomers, with loyalty program members contributing 64 per cent of all sales in the quarter. “These initiatives support customerretention and deliver higher, more frequent average orders,” she continued.
Cost-conscious consumers and returns as a loyalty catalyst While physical interactions, social media, and seamless logistics drive online sales, cost sensitivity remains paramount for surveyed Australian consumers, especially around delivery. Returns – once viewed as a friction point – now emerge as a loyalty catalyst.
Beyond planned promotional outreach, retailers can also utilize WhatsApp to upsell products based on customers’ shopping preferences, providing an outlet for even the most granular customerretention strategies.
We organize all of the trending information in your field so you don't have to. Join 40,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content