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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
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Welcome to the new customer experience

Inside Retail

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

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Driving demand with data: a recovery roadmap for retailers

Inside Retail

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. . So, what are the solutions available for retailers under these conditions?

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The retailer’s guide to Valentine’s Day

Inside Retail

Encouragingly, Emarsys’ Power to the Marketer research found 46 per cent of retailers are turning to more web personalised technologies this year which will play a major role in customer experience, CRM, and customer retention. How retailers are getting personal.

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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

Subscription-based loyalty programs can create a sense of exclusivity and commitment among customers, leading to greater loyalty. Retailers can leverage subscription loyalty programs to create a recurring revenue stream, boost customer retention and build long-term loyalty.

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How To Streamline Your Retail Operations With Smart Financial Planning

365 Retail

Retail businesses face constant challenges, from fluctuating market conditions to changing consumer demands. Smart financial planning is essential to navigating these challenges effectively, ensuring smooth operations, and ultimately driving growth. This transparency enables quicker decision-making and better financial planning.

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Retail Consumer Behavior Patterns and Shifting Dynamics: The Future of Retail & Retail Trends

RETAIL MANAGEMENT SOFTWARE

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. They’re also emphasizing on customer retention, rewarding and incentivizing current customers to spend more.