Remove Customer Retention Remove Planning Remove Promotions
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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

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Retention and loyalty – how to grow when the market is down

Inside Retail

With tightening budgets looming, best-practice retailers will plan to make every dollar count and double down on generating growth from their existing shopper base through increased retention and loyalty. The term ‘customer loyalty’ is commonly confused with ‘loyalty programs’. The 2024 Australian Retail Outlook is out now.

Marketing 290
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The Power of Loyalty: Enhancing Customer Retention for Small to Medium-Sized Retail Stores with iVend POS

I Vend

Customer retention is one of the most valuable and important strategies for building a successful mid-size retail business. It places the focus on customer lifetime value (CLTV) – the total that a customer spends with the retailer over a relationship that usually spans years, and even generations.

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The rise and rise of subscription boxes shows the market is ripe for growth

Inside Retail

The value the subscriptions are perceived to provide also may decline over time, leading to problems with customer retention. Customer retention challenges: Depending on category, a substantial portion of subscribers may cancel within the first six months. Partnerships with Amazon, Ebay and platforms such as Catch.com.au

Marketing 246
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Turning holiday insights into year-round success

Inside Retail

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Were there specific price points or bundles that resonated most with customers? Understanding these patterns helps anticipate future demand and plan better for upcoming events like Easter or mid-year sales.

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As shoppers hunt for value, are retailers up to the task?

Inside Retail

Ninety-two per cent of consumers say they have switched brands during the past year, often trying something new, with 57 per cent saying they switched for a better price or discount promotion – up from 49 per cent in last year’s edition of the survey. The loyalty battle is not lost for retailers who want to go the extra mile.

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Where Online Shopping Rises, WhatsApp Follows

Retail TouchPoints

To put it simply, WhatsApp vastly improves customer engagement possibilities by providing for all the essentials under one roof, including the ability to integrate AI support bots and promotional campaigns. It’s not enough to blast a generic ad to a massive email database anymore.

Shopping 219