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The Login Effect: The Role of Customer Authentication Psychology in Retail Success 

Retail TouchPoints

That said, guest checkout is a band-aid solution for new potential customers who don’t want to create an account and for returning customers who can’t remember their account details. Consider offering incentives, such as a 5% discount, to encourage customers to adopt more secure login methods.

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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. The trend is set to continue, and it is not just shoppers who benefit from increasingly digital-first payments. The businesses that stay agile and data-driven are set to benefit the most.

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Countdown to Compliance: Are Your Subscriptions Compliant with the FTC Click-to-Cancel Ruling?

Retail TouchPoints

Now, with the Federal Trade Commission’s recent finalization of the “Negative Option Rule,” businesses offering recurring billing face a pivotal moment that demands both operational changes and fresh thinking about customer retention. Focus on delivering value and honest communication with customers.

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7 Biggest Traps That Ecommerce Platforms Don’t Tell Retailers

Retail TouchPoints

The reality today is that businesses need to be online to maximize their profits; the FOMO (fear of missing out) is just too real. Using ecommerce platforms like Shopify , Wix or SnapBlooms is a no-brainer for small shops, but before signing on to one, you must know your niche industry and the available ecommerce solutions.

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How the Subscription Economy Is Reimagining Every Industry

Retail TouchPoints

While subscriptions have been an option for consumers in a number of retail environments — from apparel and pet supplies to media consumption — the COVID-19 pandemic accelerated the adoption of subscriptions in a variety of industries that turned to payment technology to adapt their business. Ralph Dangelmaier is CEO of BlueSnap.

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Key Strategies to Improve Your Retail Company’s Online Customer Journey and Increase Customer Retention

Retail Focus

By building an intelligently optimised online customer journey you can achieve higher sales conversion rates, improved customer retention, and a stronger, more recognisable brand. This can ideally lead to long-term customer retention and improve the profitability and efficiency of your business processes.

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How Loyalty Programmes Drive Increased Engagement with Brands

Retail Focus

A well-designed loyalty program effectively rewards customers, offering incentives for repeat business, referrals, and brand engagement. By creating positive experiences and a sense of value, loyalty programs can boost engagement, improve loyalty, and increase revenue.