Retail Focus

AUGUST 25, 2024

The retail world and gambling space have two things in common—both have a high market value and a broad customer base. So, we’ll flip the coin this time and talk about how casinos can better retain their customers by borrowing strategies from the retail world.

Customer Retention 130

Customer Retention Marketing Retail Marketing Promotions 130

Inside Retail

MARCH 27, 2025

Pointing to an Urban Decay campaign regarding the relaunch of a formerly discontinued palette, Scott pointed out that the beauty retailer was able to garner a 278 per cent spike in searches, largely through its promotion of YouTube shorts featuring popular influencers.

Customer Retention 130

Customer Retention Consumer Wholesale Accessories 130

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

Promotions 146

Promotions Consumer Wholesale Advertising 146

Retail TouchPoints

DECEMBER 15, 2022

The new branding was created to signify the combination of Clarus Commerce’s loyalty offerings and PrizeLogic’s loyalty, promotion and rebate programs. The company’s full suite of customer loyalty solutions includes punch card programs, points-based rewards, retention rewards, premium loyalty and digital rebate programs.

Customer Retention 263

Customer Retention Accounting Promotions Management 263

I Vend

JUNE 20, 2024

Customer retention is one of the most valuable and important strategies for building a successful mid-size retail business. It places the focus on customer lifetime value (CLTV) – the total that a customer spends with the retailer over a relationship that usually spans years, and even generations.

Customer Retention 94

Customer Retention Management Consumer Marketing 94

Retail TouchPoints

SEPTEMBER 19, 2022

EY, formerly known as Ernst & Young, says that 57% of consumers choose a brick-and-mortar retailer predominantly based on the customer shopping experience. Every interaction holds the potential to impact overall customer satisfaction and long-term customer retention.

Marketing 246

Marketing Customer Retention Location Consumer 246

Retail TouchPoints

APRIL 5, 2024

During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales. So retail marketers need to present engaging, relevant content quickly and at key points while the customer is on the shopping journey.

Customer Retention 312

Customer Retention Marketing Consumer Shopping 312

Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Sales figures, customer interactions, and marketing performance all offer valuable insights. Was it a specific promotion, product, or referral? Did certain channels, such as email marketing or social media, outperform others?

Customer Retention 241

Customer Retention Promotions Returns Planning 241

Inside Retail

MAY 8, 2024

The Bill seeks to “address circumstances where a corporation has, or is taken to have, a substantial degree of market power and has been found to have misused their market power under section 46 of the Act”. This will allow consumers to align and ‘buycott’ from a supermarket that promotes their values.

Supermarket 278

Supermarket Customer Retention Consumer Wholesale 278

Small Biz Trends

APRIL 19, 2022

Marketing refers to the collection of a series of activities companies undertake to promote their service or products. Marketing plays the biggest role in businesses and good skills in marketing can mean the difference between success and failure. Popular online Marketing Courses.

Marketing 116

Marketing Customer Retention Advertising Target Market 116

Inside Retail

JULY 18, 2024

Ninety-two per cent of consumers say they have switched brands during the past year, often trying something new, with 57 per cent saying they switched for a better price or discount promotion – up from 49 per cent in last year’s edition of the survey. The loyalty battle is not lost for retailers who want to go the extra mile.

Customer Retention 264

Customer Retention Customer Experience Consumer Shopping 264

Retail TouchPoints

FEBRUARY 2, 2021

While that is a massive gap to close across markets, the wheels of change started churning in 2020 as U.S. businesses began searching for better customer engagement platforms to support their hastened shift to ecommerce. Knowing the difficulties WhatsApp has had with integration in the U.S. before, why would it be adopted now?

Shopping 223

Shopping Customer Retention Promotions Marketing 223

365 Retail

APRIL 17, 2025

Loyalty programs have been a mainstay of retail customer retention for decades, but their effect has never been as deep as it is with Gen Z consumers. This has created an increase in loyalty programs that promote giving back by offering charitable donations, green initiatives, and brand development through consumer feedback.

Marketing 52

Marketing Customer Retention Promotions Consumer 52

Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

JULY 1, 2021

Most traditional forms of marketing, and even social media marketing, are prohibited or severely limited. For example, California, Connecticut, and New Jersey — a recent entrant into the ‘fully legal’ category — all differ in their related advertising and marketing laws. Why does customer loyalty work?

Customer Retention 225

Customer Retention Advertising Consumer Marketing 225

Retail TouchPoints

APRIL 8, 2021

Having a referral program is one of the most effective ways to get more customers down the sales funnel. A study found that referral marketing is trusted by 86% of customers, making it the most trusted form of marketing. Customers are the best marketers and promoters of your product.

Promotions 207

Promotions Customer Retention Marketing Consumer 207

Wiser

JANUARY 8, 2025

However, in today’s fast-paced market, where data reigns supreme, this method is becoming increasingly insufficient. Traditionally, without access to real-time data, the rep relies on previous sales reports and their personal judgment to negotiate shelf spaces or promotional displays.

Customer Retention 78

Customer Retention Promotions Management Brand Management 78

Retail TouchPoints

NOVEMBER 30, 2023

The innate connections we have with food and beverage brands, especially those we have grown up with, create a built-in opportunity for companies like PepsiCo to drive customer retention and loyalty. RTP: How has PepsiCo adapted its approach to marketing and engagement as a result of these evolving behaviors?

Consumer 304

Consumer Marketing Customer Retention Advertising 304

Retail TouchPoints

APRIL 12, 2023

Food retailers must also have the right financial planning in place to withstand the economic turbulence in the long run and make sure they remain agile regardless of wider market trends. Grocers that convince customers to become loyalty card holders, for example, will achieve levels of customer retention that restaurants don’t often see.

Supermarket 264

Supermarket Grocer Customer Retention Checkout 264

Retail TouchPoints

FEBRUARY 8, 2023

The State of the Union: Paid Advertising In the current market climate, running paid ads would only burn a hole in your pocket. Until the cost of digital advertising comes down, retailers can focus on new customer acquisition and retention tactics that won’t break the bank. Prioritize content marketing. In fact, 42.7%

Advertising 246

Advertising Customer Retention Marketing Consumer 246

Retail TouchPoints

MARCH 30, 2023

Sweaty Betty’s use of performance and personalization APIs from Salesforce allowed the retailer to “customize pricing and promotions to different shopper groups” depending on the actions they took, said Igor Faletski, VP of Product Management at Salesforce. Or ask a customer for their email address, or deliver a promotion?

Point of Sale 298

Point of Sale Checkout Consumer Promotions 298

Retail TouchPoints

JULY 19, 2021

In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments. Transforming the Advertising Mix.

Advertising 299

Advertising Consumer Customer Retention Fulfillment 299

Rangeme

NOVEMBER 15, 2022

Let’s break down what a retention first strategy looks like and how to build one for your business. First, let’s look at a traditional marketing funnel. Ideally, each potential customer moves from awareness down to advocacy. With funnel understanding, you can build a customer retention strategy for e-commerce and retail.

Customer Retention 52

Customer Retention Promotions Shopping Advertising 52

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Drop-Shipping 243

Drop-Shipping Shipping Outdoor Customer Retention 243

Retail TouchPoints

AUGUST 7, 2023

When building your digital marketplace, the customer should be at the center of your strategy — what do your customers want, and what are the needs of the customer base you are trying to acquire? From B2B services, mobility, travel, healthcare and housing, industries are collaborating as digital ecosystems.

Customer Experience 246

Customer Experience Customer Retention Marketing Shopping 246

Retail TouchPoints

JULY 10, 2023

That task isn’t getting any easier, thanks to brand extensions, new colors, new flavors, new packaging, promotions, lite products, gluten-free everything, digital device releases and more. The result is improved profit margins, as retailers can better attract and retain customers with a more fluent pricing strategy.

Merchant Services 279

Merchant Services Customer Retention Shipping Marketing 279

Retail TouchPoints

JULY 26, 2022

These tech investors were savvy at raising money and savvy at digital marketing, but we always believed that kind of growth was overrated — a lot of companies pour money into media channels to grow top line, but do they really have lifetime value? Do their customers really keep coming back? That’s the recipe for success.”.

Fashion 306

Fashion Wholesale Apparel Returns 306

Retail Minded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Customer Retention Target Market Planning 106

Inside Retail

MAY 25, 2021

The only place to go for toilet paper or a social outing in some of the pandemic lockdown periods, supermarkets substantially boosted foot traffic and pickpocketed market share from retailers in other categories that were forced by government restrictions to keep their doors closed. billion, representing a 6.1 Pressure on suppliers.

Supermarket 182

Supermarket Customer Retention Marketing Promotions 182

Inside Retail

JUNE 22, 2023

Success] will be very much about stealing market share from competitors,” Brookes said. Regarding his own businesses, Brookes is reducing profitability expectations over the next 12 months, and focusing on investments in acquisitions and new stores, as well as pricing and marketing strategies.

Consumer 246

Consumer Customer Retention Accessories Marketing 246

365 Retail

NOVEMBER 10, 2022

Another way is to have promotions running. Promotions can include special offers, discounts and a lot more. The best bit is, if marketed in the right way, they can cost little to nothing. . The only exception to this may be finding out about promotions that could be beneficial to them. Types of Promotion.

Promotions 52

Promotions Payment Services Customer Retention Marketing 52

Inside Retail

DECEMBER 3, 2023

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). So are marketers. Beyond value, seven in 10 are changing for new and appealing features or benefits (2).

Customer Retention 130

Customer Retention Advertising Promotions Consumer 130

Inside Retail

MAY 29, 2024

“Up to 30 per cent of your sales may end in a return, and up to 50 per cent of an item’s original value makes up the return cost, including shipping, warehousing, and labour costs,” explains Tara Daly, senior director of product marketing at Loop Returns. The average rate of customer retention in e-commerce is around 38 per cent.

Returns 147

Returns Merchant Services Drop-Shipping Shipping 147

Inside Retail

MAY 29, 2024

“Up to 30 per cent of your sales may end in a return, and up to 50 per cent of an item’s original value makes up the return cost, including shipping, warehousing, and labour costs,” explains Tara Daly, senior director of product marketing at Loop Returns. The average rate of customer retention in e-commerce is around 38 per cent.

Returns 147

Returns Merchant Services Drop-Shipping Shipping 147

Inside Retail

FEBRUARY 26, 2024

There was good news in January when the Consumer Price Index slowed to the lowest rate in two years; however, experts recognise that the most volatile factors, such as rental rates and energy markets, remain the biggest drivers. Pricing and promotional strategies will be vital as consumers are more cost-conscious. per cent and 1.8

Inventory Turnover 147

Inventory Turnover Supply Chain Management Customer Retention Inventory Management 147

Inside Retail

SEPTEMBER 4, 2022

That sharing leads to a better overall customer journey and stronger customer retention, as shoppers are exposed to content relevant to their preferences and lifestyle – versus offers that don’t fit their needs or wants. . The app has 5 million users in Australia. To read more, click here to visit the company’s website.

Customer Retention 147

Customer Retention Checkout Consumer Marketing 147

Retail Focus

AUGUST 8, 2023

This can lead to increased conversions and higher customer retention rates. Digital Marketing and SEO To thrive in a competitive retail landscape, your business needs a strong online presence. Data analysis experts can provide valuable insights into customer behaviour, market trends, and sales performance.

Loss Prevention 130

Loss Prevention Inventory Management Inventory Turnover Shipping 130