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In the world of retail, the importance of customerretention cannot be overstated. As businesses focus on attracting new customers, it’s equally crucial to invest in keeping existing ones. Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy.
It’s meant to be quite simple for a shopper, but as an ecommerce retailer, you know it’s not that easy — especially if the customer changes their mind and wants to return said magical shipment back to your shop. What happens next, by way of return experience, most certainly impacts whether they will purchase from your business again.
That said, guest checkout is a band-aid solution for new potential customers who don’t want to create an account and for returningcustomers who can’t remember their account details. Consider offering incentives, such as a 5% discount, to encourage customers to adopt more secure login methods.
Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned. Speed-to-restock is key in the returns cycle.
In today’s competitive online retail market, customerretention is just as important as customer acquisition. By optimizing your website to meet the needs of your customers and search engines, an eCommerce SEO agency can help you boost customerretention and grow your retail business.
From decisions to discovery: Adapting to shifting consumer behaviour Consumer behaviour has changed forever, Scott, Googles manager of consumer shopping, warned during Shoptalks first keynote of the day. The post Shoptalk day three: Wayfair, Bis and Lowe’s execs discuss customerretention appeared first on Inside Retail Australia.
With delivery reliability significantly impacting customerretention and lifetime value, this must be a key focus for retailers. Likewise, omni-optimisation is a key focus in its mission to provide a seamless customer experience regardless of the channel used to shop, according to Celine Sommacal, e-commerce operations manager.
Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managingreturns in a way that builds customer loyalty – and how to drive repeat business.
Pureplay online cosmetics retailer Adore Beauty says returningcustomers contributed 70 per cent of sales coupled with a higher than average spend last year. Company CEO Tennealle O’Shannessy said the higher proportion of returningcustomers highlights the future potential for the brand’s business. EBITA was $5.3
Customerretention is one of the most valuable and important strategies for building a successful mid-size retail business. It places the focus on customer lifetime value (CLTV) – the total that a customer spends with the retailer over a relationship that usually spans years, and even generations.
To maximize both sales and profitability this holiday season, both retailers and brands will need to focus on customerretention and loyalty: “A lot of switching happened over the past few years, and now consumers are looking for value and quality,” said Garf. Shorter return windows generally mean more sales taking place in December.”
Despite this, it still saw a 6 per cent increase in returningcustomers, with loyalty program members contributing 64 per cent of all sales in the quarter. “These initiatives support customerretention and deliver higher, more frequent average orders,” she continued.
Research shows that nearly 30% of businesses lacking appropriate multilingual support have lost customers. On the other hand, businesses providing multilingual support see tangible benefits, like bolstered loyalty that improves overall customerretention.
Returns present a complex challenge for retailers of all sizes, not only contributing to their carbon footprint, but also eroding their profit due to the cost of managing and paying for reverse logistics and, in some cases, leading to fraud. Meanwhile, the use of returns by customers continues to grow in popularity.
From online stores to online customer service to employee management, many businesses have moved away from traditional storefronts. Tailored retail management solutions help your store deliver a smooth, reliable, and personalized customer experience. Integrated Inventory Management Solutions. Automation.
Consumers are returning more purchases than ever, especially with the growing convenience of online orders, but it is becoming an increasingly expensive problem for retailers. Last year alone, retailers lost $218 billion to ecommerce returns. Shoppers Already Expecting to Return Gifts. Shoppers Already Expecting to Return Gifts.
While it may not be entirely realistic to have zero complaints, the aspiration drives companies to proactively identify and manage issues before they become a point of friction for the customers. It costs more to attract new customers than to retain current ones. Handling customer complaints can be costly for businesses.
Customer communications: Perhaps the most defining trait of the digital consumer of today is their expectation of transparent, real-time communications. From order placement to shipping notifications, consumers demand regular updates about their orders or returns. But like many aspects of our industry, customerretention still exists.
Grocers that convince customers to become loyalty card holders, for example, will achieve levels of customerretention that restaurants don’t often see. With that loyalty card, customers can find personalized offers in-store that ease and enhance the shopping experience.
Difficulty in Platform Management. If you’re struggling to keep up with your site management because it is too cumbersome to change, chances are your ecommerce site maintenance costs will increase exponentially and may not perform very well in the long run. Unavailable Marketing Tools for Existing Customers .
In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customerretention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments.
Shoppers expect both in-person and online options, faster delivery, real-time tracking notifications, and simpler returns. Returns should be convenient and flexible Ensure your returns process is straightforward and accommodating to maintain customer satisfaction. Offering such insurance can improve customerretention.
Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. Once your back-to-school customers have placed their orders, there’s one more CX and customerretention hurdle to clear, and that’s fraud screening.
While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customerretention and a brand’s bottom line. Why Shoppers Should Care: The Hidden World of Post-Purchase Imagine the moments after you complete an online purchase.
Beyond planned promotional outreach, retailers can also utilize WhatsApp to upsell products based on customers’ shopping preferences, providing an outlet for even the most granular customerretention strategies.
As retailers worked to manage all their discrete channels, the term “omni-channel” evolved to become synonymous with retailers who operated both online, E-commerce and other channels. Consumers demanded the ability to purchase online and return in-store, and retailers responded by putting processes in place that offered those options.
Blending physical and digital to get the basics right will be paramount: from visually appealing displays and signage, tidy shop floors, well-stocked shelves and accurate stock information, efficient queue management of sales, click and collect, returns and service points, to the availability of knowledgeable and empowered retail teams.
With inventory availability being one of the top priorities for shoppers this holiday season, retailers must leverage their inventory management and customer experience tools to optimise their merchandise strategies. Not only will this help ensure margins are managed, but it will ensure customer expectations are met.
The Benefits of a Mobile POS for Retail Stores In the fast-evolving retail environment, where customer expectations continue to rise, delivering quick, personalized service is no longer optional; it’s essential for business growth and customerretention. Ready to Transform Your Retail Operations?
And for the most part they didn’t mind — if they were offered personalized experience across channels in return. CMOs need to align with their CEO and CTO to collaborate on goals and ensure there are processes and systems in place for the secure collection and management of this data.
Not only do they handle your business’ cash they also can impact customerretention and prevent fraud. The change might have been necessitated to cater to customers but it could result in difficulty in tracking cash flow and increased vulnerability to theft unless there is a sign-in procedure. Ringing in the Wrong Total.
When inflation begins to drop and interest rates return to decline – we will likely see a resurgence in discretionary spending habits,” Zahra said. However, it’s more important than ever that claims are reinforced with evidence, with customerretention being critical in this economic environment.
To meet the growing needs of their clients during Covid, Merchgirls created a custom pick and pack process that elevated the offering from B2B to B2C on a mass scale. During this time, Merchgirls defaulted to manually fulfilling orders, requiring in-house staff to manage their bookings individually via phone and email with carriers.
Usually, there’s a shift to more fulfilment options, perhaps adding one or two carriers to the mix – and according to ShipStation ANZ country manager David Boyer, this tends to be where the back of the business starts creaking. This ultimately increases customerretention and loyalty.
This enhancement not only improves the overall shopping experience but also leads to lower return rates. Sustainability is another critical focus area, with digital tools enabling better inventory management and waste reduction. Cost Reduction: Better inventory management and efficient operations lower overall costs.
Outsource to a Specialised Packing Company Only some businesses have the money to manage their repackaging needs. For instance, smaller, more compact packaging that requires less filler to be cushioned can mean faster and smoother management than ever before. Using green materials can also shorten the process.
Real-time product assortments and pricing are more likely to be automated, optimizing effort, time, and management of price updates. Optimize Inventory Management. In addition, managing inventory based on market demands gives you an advantage over your competitors. Improve Customer Experience. Expand Retail Chain Stores.
Customer service helps businesses mitigate this risk and build better relationships with customers. Increasing Revenue Revenue growth remains a strong indicator of effective customer experience management. Poor customer service, on the other hand, can completely destroy a companys image.
Supermarkets, in particular, have a lot to gain from managing their queues effectively. It’s not just about making lines move faster; it’s about creating a seamless shopping experience that keeps customers happy and coming back for more. Happy Lines, Happy Times: A well-managed queue means happier customers.
Additionally, spending time getting to know the company allows the business to tailor its services to the customer. A quality that many customers would greatly appreciate. If a company knows a customer well, this can entice customers to return to the business. Engage On Social Media. The Bottom Line.
As ecommerce shopping continues to grow, consumers continue to expect free shipping and free returns, since retail conglomerates such as Amazon and Walmart allow this to be their competitive mark. The first way to accomplish this is by not offering free online returns shipped back to your store, which is an option.
According to the research, since 2009, a stock portfolio of the publicly traded brands in Siegel+Gale’s research outperformed every major index with a return of 1,841%. Acxiom’s Tate Olinghouse, chief client officer, shares his thoughts on the topic, rounding out his series on customer acquisition, growth, and retention strategies.
As shoppers return to brick and mortar stores in their drovers, they crave the in-store experience. But this isn’t simply a return to 2019 – the post-pandemic shoppers of 2023 have higher expectations and demands. iVend Mobile POS Mobile POS in retail engages and delights shoppers. Talk to iVend about mPOS for your stores.
However, what is often overlooked in these instances is the direct correlation between highly satisfied customers and increased business loyalty and repeat purchases. They are more likely to return to your business and also recommend your services to others. Enhances Customer Satisfaction: 2. Are you ready? Are you ready?
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