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How retail narratives shape customer experience and brand loyalty

Inside Retail

The brands that get their head around this fundamental truth are the ones that shape customer experiences far beyond mere transactions. It had created confusion with its target market and was feeling the cost of doing so. As the writer Joan Didion famously remarked, We tell ourselves stories in order to live.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

They also want customer service channels such as chatbots and call centers to provide them with the same level of information and support regardless of how they choose to interact. Apple, for instance, has created an in-store community for its tech-savvy target market, which often defaults to digital channels for purchases.

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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

And we push the limits using high-performing feature engineering technology that can successfully manage Big Data data marts, provide visibility for business intelligence users and guide marketing campaigns. trillion in value. But the cost of outsourcing the management of data marts tends to be high.

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Ecommerce in 2025: How Data Quality Powers Growth and Customer Satisfaction

Retail TouchPoints

Clean, validated address data is an essential business asset that drives a smoother customer experience, reduces operational costs and minimizes errors. This seamless data integration reduces costs and enhances customer service, supporting accurate, efficient order delivery.

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The importance of an elite B2B customer experience

Inside Retail

Customer experience (CX) has long been a strategic focus for business-to-consumer (B2C) retailers who understand its role as a key driver of customer acquisition, conversion, and retention. Despite this understanding, many retailers still under-invest in their B2B customer experience.

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Hitachi Vantara Offers Retailers Lidar-Based Grab-and-Go Self-Checkout

Retail TouchPoints

The solution provider offers a range of technologies in the Hitachi Automated Shop that aim to combine frictionless purchasing, advanced tracking technology and intelligent analytics to help both shoppers and retailers.

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As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

Retail TouchPoints

Convincing shoppers to try an in-house brand requires retailers to understand what attributes specific customers are looking for, and then delivering an incentive that will draw them to the right option. How do you engender loyalty with these customers?” Targeted marketing. Targeted email. said Krakovsky.