Retail TouchPoints

AUGUST 10, 2023

From generating product descriptions and dynamic pricing to improving data quality and automating redundant tasks, AI has been monikered as the magical fix-it-all technology that promises to slash time-to-market, quadruple employee productivity and deliver larger-than-life customer experiences.

Customer Experience 246

Customer Experience Shipping Management Marketing 246

RETAIL MANAGEMENT SOFTWARE

FEBRUARY 20, 2023

It can be used to answer customer questions, provide product information, and even assist in the purchase decision. Personalization: ChatGPT can be used to analyze customer data and provide personalized product recommendations or targeted marketing messages.

Customer Experience 111

Customer Experience Inventory Management Target Market Shopping 111

Retail TouchPoints

AUGUST 17, 2021

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. In physical stores, we’re seeing AI used to improve the customer experience. For shoppers, AI helps improve the customer experience.

Checkout 306

Checkout Payment Services Customer Experience Inventory Management 306

Inside Retail

APRIL 15, 2025

The brands website is designed to help shoppers find what you need, and staff get training on systems so they can help customers effectively. These digital tools aren’t just about convenience; they also provide opportunities for data collection and analysis, which can be used to further improve the customer experience.

Inventory Management 217

Inventory Management Target Market Store Layout Advertising 217

Retail TouchPoints

APRIL 17, 2024

Here, gen AI intervenes, enriching catalogs and enabling a more comprehensive customer experience. By empowering search engines to not just index data but enrich it dynamically, retailers can retain customers on their platform. The shift isn’t limited to chatbots; it extends to enhancing product catalogs.

Target Market 311

Target Market Marketing Consumer Customer Experience 311

Retail TouchPoints

JULY 1, 2020

Great for lululemon’s brand, and probably well-matched for its target market. The model for new technology is that the price continues to decline the farther away you get from the introduction point, so could a MIRROR-like product be marketed at say, $500 in a couple of years? But there are three areas of vulnerability.

Target Market 278

Target Market Apparel Marketing Consumer 278

Retail TouchPoints

OCTOBER 13, 2021

Signet expects to benefit from Diamonds Direct’s bridal offerings and high-touch shopping experience, which has made it a destination for younger, luxury-oriented bridal shoppers. The smaller retailer’s current leadership team will remain intact, with President Itay Berger reporting directly to Signet CEO Virginia Drosos.

Jewelry 264

Jewelry Target Market Planning Shopping 264

Inside Retail

SEPTEMBER 15, 2021

How inclusive is your customer experience? A surprising number of brands fall short when it comes to considering the customer experience their target market enjoys from them. Does your experience make it possible for people with disabilities to utilise your offerings?

Advertising 246

Advertising Target Market Customer Experience Marketing 246

Inside Retail

FEBRUARY 20, 2024

1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount. Embracing omnichannel commerce ensures that your customers can transition effortlessly between various touchpoints, whether it’s your website, social media channels, mobile app, or brick-and-mortar store.

Merchant Services 246

Merchant Services Payment Services Checkout Target Market 246

Inside Retail

JUNE 16, 2024

Start by delivering a great customer experience. The research finds that Baby Boomers seek out reputable brands that offer trusted, reliable customer service, with the majority (68 per cent) preferring phone support with representatives based in Australia. Question is, how can you cash in on this lucrative group?

Checkout 264

Checkout Target Market Returns Shipping 264

Retail TouchPoints

MARCH 16, 2023

Taobao’s convenient peer-to-peer instant messaging support gave it a competitive edge because the company’s customer experience was better suited to the target market. Chinese consumers tend to seek peer-to-peer interactions with sellers and other consumers as they decide whether or not to make an online purchase.

Consumer 290

Consumer Target Market Marketing Accounting 290

Retail TouchPoints

AUGUST 2, 2024

They have to prioritize the customer experience and pivot as new trends emerge. Customer engagement must be a top priority so that they don’t lose the attention of their target market. This includes controlling costs, developing new streams of revenue and auditing financial management practices.

Fast Fashion 278

Fast Fashion Shopping Target Market Fashion 278

Retail TouchPoints

OCTOBER 16, 2023

By leveraging the quiz format creatively, brands can transform casual browsers into engaged participants, resulting in a win-win situation where customers feel heard and understood, and brands gain actionable insights for targeted marketing endeavors. Amplify insights through targeted surveys.

Marketing 278

Marketing Consumer Shopping Customer Experience 278

Retail Bound

OCTOBER 22, 2024

In addition to having a great product, you need to build a strong brand, create a smooth customer experience, and generate enough buzz to get people talking. Once you’ve got all of that sorted, you still need to actually get your product into the hands of customers. Define your target market.

Target Market 52

Target Market Planning Marketing Retail Marketing 52

Clover - Retail

AUGUST 29, 2024

If you’re growing a business, having great products at a reasonable price is a strong start, but focusing on elevating customer experience can make all the difference to your sustainable growth. Remember, you can experiment with any of these ideas as a way to help elevate the customer experience–but you don’t have to tackle them all.

Boutique 52

Boutique Customer Experience Payment Services Target Market 52

Retail TouchPoints

NOVEMBER 28, 2022

When you look at the main target market and segment of IKEA, they’re usually younger, and the younger segment is usually in a segment that cares most about this. “When we look at the value proposition of IKEA, it really is this affordable furniture that you use to start off your home,” said Askoy.

Department Stores 290

Department Stores Target Market Consumer Checkout 290

Wiser

AUGUST 28, 2023

1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is. Understand the demographics, psychographics, and buying behavior of your potential customers. Remember, market trends, customer preferences, and competition can change quickly.

Target Market 146

Target Market Fast Fashion Marketing Management 146

Inside Retail

MAY 16, 2022

We will be using the opening of the first concept store to optimise the customer experience and embed it in future drive-thru locations. The target market is likely to be aligned to the Ferguson Plarre Bakehouse brand. We’ve already ear-marked a number of locations for development.” .

Target Market 130

Target Market Location Customer Experience Shopping 130

Retail TouchPoints

MAY 15, 2023

Driving Lead Gen Once both marketing and sales have aligned on specific objectives, it becomes easier to target marketing campaigns to support sales activities, according to Becker. Adding in IT Marketers and sales team members shouldn’t forget that they’re collaborating with the rest of the company as they develop deeper ties.

Marketing 278

Marketing Accounting Target Market Returns 278

Retail TouchPoints

JANUARY 31, 2023

The whole endeavor must be true to your brand for an authentic audience experience or it could turn into a white elephant. And don’t do this for the sake of doing it: if your target market doesn’t use the tech, why would such an experience matter to them?

Consumer 305

Consumer Target Market Marketing Management 305

Retail TouchPoints

NOVEMBER 2, 2020

However, if young people are a target market for your business, you need verified dates and projected attendance of undergraduate full-time students for key colleges, in order to inform your demand forecasting models to adjust your plans to the demand you will experience.

Planning 279

Planning Returns Target Market ATS 279

Inside Retail

MARCH 17, 2025

Another challenge is that it usually requires retailers to overhaul their operations completely around a new unified system, rather than taking a gradual approach to making various parts of the customer experience more seamless. What do retailers need to get started? This is critical to achieving real-time visibility.

Inventory Management 165

Inventory Management Target Market Point of Sale Consumer 165

Retail TouchPoints

APRIL 15, 2021

Weak adoption of global marketing technology platforms hinders efficiency. Marketers tend to default to homeland digital profiles. They tend to enforce global brand consistency over local customer experience in digital. The problem with that approach?

Marketing 232

Marketing Consumer Customer Experience Fashion 232

Wiser

AUGUST 14, 2023

This approach takes into account the perceived value of the product or service to the customer, as well as how it compares to similar offerings from competitors. How price positioning is used can vary greatly depending on the industry, the product or service in question, and the specific market segment being targeted.

Target Market 148

Target Market Consumer Marketing Accounting 148

Wiser

JANUARY 17, 2023

When today’s shoppers have so many different buying choices, it is important for businesses to make personalized customer experiences a top priority. In fact, according to a report done by McKinnsey and Company , 71 percent of customers are now expecting companies to deliver personalization.

Customer Experience 148

Customer Experience Consumer Shopping Target Market 148

Retail TouchPoints

AUGUST 16, 2023

Analyze first whether there are shifts in your vision, see if your target market has changed and check if there are problems in your current branding. That is why you should carefully consider whether or not you need to overhaul your brand image in the first place.

Marketing 246

Marketing Target Market Promotions Consumer 246

Hyken

AUGUST 8, 2022

Each week I read many customer service and customer experience articles from various resources. The WOW Factor: How to Deliver an Amazing Customer Experience Every Time by Benny Marotta. So take a few lessons from the restaurant industry and create a better customer experience.

Customer Retention 20

Customer Retention Customer Experience Target Market Marketing 20

Hyken

JUNE 28, 2021

Each week I read many customer service and customer experience articles from various resources. America’s Best Customer Service Companies by Newsweek. Well, that’s exactly what you might experience when you interact with the employees in Arlington, TX. Are You Using these Customer Experience Power Phrases?

Customer Experience 126

Customer Experience Returns Target Market Planning 126

Inside Retail

FEBRUARY 26, 2024

With consumer preferences shifting rapidly and technological advancements setting new standards, businesses are constantly seeking innovative solutions to enhance customer experiences and drive revenue growth. In the ever-evolving retail landscape, staying ahead of the curve is not just an advantage; it’s a necessity.

Customer Experience 130

Customer Experience Target Market Advertising Consumer 130

Inside Retail

MAY 1, 2023

Major retailers such as Amazon and Walmart have been leveraging data for some time to enhance their customer experiences. A range of data analytics tools are available to help retailers save money, make more informed decisions and better understand their customers.

Customer Experience 130

Customer Experience Target Market Checkout Marketing 130

Inside Retail

AUGUST 30, 2022

Consumers’ experience during the pandemic exposed them to a world of convenience where they could shop on their terms, not the retailer’s. That means retailers must consider where their customers are, and how they shop, and closely monitor and adapt to changes in preferences or expectations of their customer experience.

Merchant Services 26

Merchant Services Payment Services Target Market Accounting 26

Inside Retail

APRIL 18, 2021

Niche sites also know a target market inside and out, making it easier to solve (and evolve) customer needs and meet their demands. For example, with a narrower product range operators can devote time to delivering a quality customer experience that speaks directly to their consumer.

Target Market 130

Target Market Customer Experience Marketing Consumer 130

Wiser

OCTOBER 11, 2023

eCommerce business models help in establishing a strong customer base and fostering loyalty by clearly identifying the target market and how to cater to their needs. Key Features: Control over brand, price, and customer experience, direct customer feedback, no retailer margins.

Payment Services 148

Payment Services Drop-Shipping Shipping Marketing 148

Retail Bound

MARCH 18, 2025

Market analysis is one of them. Understanding your target market and the competitive landscape can help you identify opportunities and potential challenges in the physical retail space. Planning ahead will help you avoid unnecessary hurdles and ensure a seamless customer experience.

Customer Experience 52

Customer Experience Location Planning Shopping 52

Retail Times

APRIL 6, 2021

Customers today are voting with their wallets and choosing retailers focused on creating an enhanced customer experience. Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. Data protection and fraud prevention. Improved inventory tracking.

Consumer 104

Consumer Shopping Customer Experience Payment Services 104

Inside Retail

AUGUST 6, 2024

When brands align their strategies with these fundamental drives, they can better meet customer needs and foster deeper loyalty. By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences.

Shopping 130

Shopping Outdoor Target Market Consumer 130

365 Retail

APRIL 17, 2025

The Role of Academic Research in Understanding Loyalty Programs For students of business and marketing, studying these evolving loyalty programs offers an understanding of consumer behaviour, data analysis, and brand engagement. The marriage of behavioural psychology and marketing makes the study of loyalty programs a fertile ground.

Marketing 52

Marketing Customer Retention Promotions Consumer 52