Remove Customer Experience Remove Social Commerce Remove Store Operations
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A Power-Packed Content Agenda Makes retailX the Must-Attend Event of the Summer

Retail TouchPoints

Hot Takes on Livestreaming, Influencer Marketing and Social Commerce. At Chicago’s McCormick Place, Aug. Aisling Organics’ CEO Krysta Lewis will present a session titled Speaking Gen Z’s Language: Using TikTok to Grow Your Brand , one of several focused on tools retailers can use to engage with younger consumers.

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Priorities may be changing, but retailers still need to provide a superior customer experience, added webinar panelist Caila Schwartz, Senior Industry Strategist at Salesforce Commerce Cloud. Successful retail marketers are embedding their brands within the platforms and devices that are most popular with their customers.

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What to Expect and What to Wish for from Retailers this Holiday Season

Retail TouchPoints

Tailored Customer Experiences Online, retailers would be wise to go beyond the typical “for Mom/brother/sister/partner” edits by implementing recommendation mechanisms specific to whom the shopper says they’re buying for.

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Target Details Plans to Drive Over $15 Billion in Sales Growth by 2030

Retail TouchPoints

Key priorities include enhancements to its brick-and-mortar stores, using AI to improve search, social and data-driven personalization, innovation in its owned private label brands, a dramatic expansion of its Target Plus marketplace and a doubling of the value generated by its in-house Roundel media company.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Here are four ways retailers can level up their store experience to boost customer engagement, brand affinity, and brand loyalty: Integrate Technology to Enhance the Customer Experience Successful retailers seamlessly blend technology into their physical spaces while keeping a personalized, human feel.

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Retail Lessons From China: Innovation, Resilience And Recovery

Retail TouchPoints

Retailers should expect that even consumers who have embraced store reopenings early on will also continue the online behaviors they learned during lockdown. Retailers need to make the necessary adjustments to store operations, fulfilment processes, payments and more, to respect shoppers’ continued desire for contactless commerce.

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NRF 2023 Spotlights Profitability, Workforce Enhancements and Media Network Opportunities

Retail TouchPoints

[But] siloed data is a huge issue to solve for here; 50% of our customers start their search online and then come into the stores. We’re navigating [putting] ads with the customer experience, but gently; [we want it to be] additive to the customer experience.” — Aaron Dunford, Sr.