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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. For the last half decade, U.S. The “if” and “when” are now clear.

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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

The power of social media in ecommerce is palpable. Shares, recommendations and actual transactions on channels like Instagram and TikTok are indispensable ways to build brand recognition and improve buyer trust. Take Instagram, for instance the platform pulled in an estimated 6.5 billion site visits in August 2024 alone.

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How H&M and True Religion marketing execs plan to win customer loyalty in 2025

Inside Retail

An important aspect of building loyalty is making customers feel like part of the brands story, leading back to the power of social commerce and community-driven engagement. The continuing evolution of social commerce One noticeable trend in the world of retail marketing in recent years has been the rise of social commerce.

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Retail Trendcaster: Turning Hot Topics and Trends into Actionable Insights

Retail TouchPoints

Mastering Hybrid Shopping in the Social Commerce Era The U.S. Other platforms like Instagram are rolling out new commerce capabilities to keep pace, and retailers are realizing that if they want to reach and resonate with consumers, especially in new markets, they need a social commerce strategy.

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From Mobile Excellence Today to AI-Driven Commerce Tomorrow: Staying Relevant in the New Retail Reality

Retail TouchPoints

Mobile devices already are the primary medium through which consumers engage in social commerce, interact with apps and interface with intelligent agents. Winning in this AI-driven world depends heavily on today’s foundation of digital excellence, particularly mobile performance.

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Curbing the $890 Billion Return Problem: Proactive Solutions for Retailers

Retail TouchPoints

Due to limited resources and the bespoke needs of each digital channel, many retailers struggle to maintain consistency when listing products on third-party marketplaces or social commerce channels.

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The Evolution of E-commerce: Trends Shaping the Future of Online Retail

Retail Focus

Chatbots and Customer Support : AI-powered chatbots provide instant customer service, answering queries and assisting with purchasing decisions 24/7. Benefits of AI and ML: Improved Customer Experience : Personalized shopping experiences enhance customer satisfaction and loyalty. What is social commerce?