Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

Social Commerce 246

Social Commerce Payment Services Consumer Shopping 246

Retail TouchPoints

JULY 29, 2021

If they have one bad experience, they’re never going to do it again. But if they have two good experiences, they’re hooked for life, so the bar is high. RTP: Tell me about a little bit about where social commerce fits into your ecommerce strategy. I trust that I can have that omnichannel experience.

Social Commerce 279

Social Commerce Checkout Payment Services Clienteling 279

Retail TouchPoints

JUNE 10, 2022

Recognizing the similarities with earlier adoption patterns for tech like smartphones and social commerce can help retailers design their initial metaverse offerings. These eager users are going to be the trendsetters that set expectations for wider acceptance of metaverse commerce.

Social Commerce 278

Social Commerce Advertising Consumer Customer Experience 278

Retail TouchPoints

SEPTEMBER 29, 2021

This ad type allow brands to generate personalized video ads based on a user’s activity, such as adding to cart or viewing a product, creating the kind of customized experience social media users love. Dynamic Showcase Ads (DSA).

Social Commerce 317

Social Commerce Shopping Advertising Marketing 317

Retail TouchPoints

MARCH 5, 2021

To truly transform customer experience to meet the desires of consumers in this new digital economy, they must realize the full potential of two-way conversations. For retailers to endure and meet shifting consumer behavior, they must engage with their customers wherever they are.

Customer Experience 299

Customer Experience Social Commerce Consumer Marketing 299

Retail TouchPoints

MAY 13, 2021

Walmart believes the technology could be used for more experiences in the future, including the ability to build a virtual closet and to mix and match styles. The retailer’s goal is to enhance the social aspect of the digital experience by encouraging shoppers to showcase their personalities and preferences.

Customer Experience 197

Customer Experience Social Commerce Planning 197

Retail TouchPoints

NOVEMBER 18, 2020

The requirements for safe retailing under COVID are well understood — set up sanitation procedures, add signage to enforce social distancing and emphasize touchless commerce wherever possible. One way Kroger has simultaneously improved the customer experience and safety is through an emphasis on friction-reducing technologies.

Customer Experience 276

Customer Experience Kiosk Clienteling Fulfillment 276

Retail TouchPoints

MARCH 30, 2022

Brands quickly realized their sites and user experiences needed upgrades to address friction within the customer journey. Creating a Seamless User Experience. Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands.

Social Commerce 324

Social Commerce Payment Services Checkout Shopping 324

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

Social Commerce 263

Social Commerce Inventory Management Customer Experience Payment Services 263

Retail TouchPoints

APRIL 21, 2022

Social Commerce Strategies Consumers are embracing shopping as a social activity, whether it literally occurs on a social platform or reflects their membership in a community of like-minded individuals. Activating In-Store Communities with Events, Experiences and Inclusion. Want to Excel at Marketplaces?

Retail Trends 278

Retail Trends Social Commerce ATS Consumer 278

Retail Focus

APRIL 24, 2023

The 11 th year of the CX Retail Exchange , 11-12 July 2023, will invite senior customer experience leaders in retail to the Hilton, Syon Park, to explore the biggest challenges and solutions in the industry. 5 stars!” To secure your place at the CX Retail Exchange 2023, request an invitation or visit our site.

Customer Experience 162

Customer Experience Social Commerce Checkout Returns 162

Retail TouchPoints

OCTOBER 21, 2021

“We could see how Pinterest could enhance engagement between consumers and merchants with PayPal being a central facilitator in the commerce journey, thereby feeding into the company’s vision of being a super app.”. Social Commerce Adds Synergies, but PayPal Must Integrate Them Correctly.

Merchant Services 288

Merchant Services Payment Services Social Commerce Consumer 288

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Historically, many defined social commerce as any sale influenced by social channels.

Social Commerce 259

Social Commerce Consumer Marketing Advertising 259

Retail TouchPoints

NOVEMBER 30, 2021

There are two primary areas of marketing innovation underway: shopping rewards and social commerce. Done right, these programs reach customers intelligently and authentically — within the normal flow of their online shopping — surfacing the right offer (e.g. when the customer is actually shopping a given store).

Social Commerce 262

Social Commerce Marketing Advertising Shopping 262

Retail TouchPoints

OCTOBER 3, 2024

Social commerce and resale company Poshmark has rolled out a new fee structure designed to help sellers maximize their earnings. The initial 20% seller fee will be replaced with a 5.99% fee, along with an additional $1 , $2 or $3 fixed fee, depending on the total order amount.

Social Commerce 260

Social Commerce Fashion Consumer Shopping 260

Retail TouchPoints

FEBRUARY 23, 2022

No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy.

Payment Services 360

Payment Services Checkout Telecommunications Social Commerce 360

Inside Retail

APRIL 26, 2024

Increasing customer retention rates by as little as 5 per cent can result in 25-95 per cent more profit for your business. You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 278

Social Commerce Shopping Advertising Consumer 278

Retail TouchPoints

FEBRUARY 17, 2022

The retailer will use the platform to swiftly implement and improve a number of customer-facing innovations, including ship-to-store, same-day-delivery, social commerce and its Virtual Stylist program.

Social Commerce 278

Social Commerce Inventory Management Boutique Shipping 278

Retail TouchPoints

SEPTEMBER 16, 2021

“We know that customers today are increasingly looking to shop in the moment, both on and off our platforms,” said Sarah Henry, Senior Director of Content and Influencer Marketing at Walmart in a statement. “We We are focused on meeting customers where they are discovering inspirational content and enhance the customer experience.

Social Commerce 298

Social Commerce Shopping Planning Consumer 298

Retail TouchPoints

FEBRUARY 9, 2024

is an important market for Shein, and we are thrilled to establish a presence in the Seattle area as we continue enhancing our fulfillment process and improving the customer experience,” said Andy Huang, Head of U.S. Fulfillment and Logistics at Shein in a statement. in late 2023 after first expanding to the area in 2021.

Fulfillment 264

Fulfillment Social Commerce Apparel Customer Experience 264

Inside Retail

NOVEMBER 29, 2023

At a time when consumers are conscious of spending, especially in the lead-up to the holiday period, offering more value through tailored customer experiences for free is key to getting consumers to purchase through certain retail channels.

Customer Experience 130

Customer Experience Fashion Returns Shipping 130

365 Retail

MARCH 5, 2024

Social commerce – purchases made directly on social networks – may seem anecdotal to some, but it’s taking off and is expected to grow three times faster than traditional e-commerce, reaching $1.2 trillion by 2025. Fourteen years later, however, 7 out of 10 do so, according to a study by Klarna.

Social Commerce 69

Social Commerce Shipping Accounting Point of Sale 69

Retail TouchPoints

AUGUST 10, 2021

Hot Takes on Livestreaming, Influencer Marketing and Social Commerce. At Chicago’s McCormick Place, Aug. Aisling Organics’ CEO Krysta Lewis will present a session titled Speaking Gen Z’s Language: Using TikTok to Grow Your Brand , one of several focused on tools retailers can use to engage with younger consumers.

Social Commerce 264

Social Commerce Fulfillment Consumer Marketing 264

Retail TouchPoints

APRIL 4, 2022

We expect to see some pandemic-era commerce developments continue with some new twists, and we’re watching some emerging commerce trends that may go strong beyond 2022 — all with the goal of creating richer, more engaging customer experiences and stronger bonds between customers and brands.

Checkout 328

Checkout Drop-Shipping Customer Experience Shipping 328

Retail TouchPoints

JULY 7, 2022

Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. Move Beyond Social Commerce Platforms for Maximum Impact.

Marketing 290

Marketing Social Commerce Consumer Management 290

Retail TouchPoints

MARCH 25, 2024

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members. Read the article.

Social Commerce 260

Social Commerce Loss Prevention Customer Experience Customer Retention 260

Retail TouchPoints

SEPTEMBER 29, 2022

1 use case for AR with both consumers and brands seeing a range of benefits in the form of accuracy, loyalty and inclusivity; and AR will play a central role in Snap’s plans to create new, more meaningful shopping experiences for consumers. Those three competitors in particular are also leading the charge in social commerce.

Social Commerce 297

Social Commerce Consumer Shopping Returns 297

Retail TouchPoints

JUNE 22, 2022

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores and in-person events. Our mission is to help retailers offer a world-class, unified customer experience,” said Helen Mou, Product Lead at Shopify Retail in a statement. “We

Merchant Services 289

Merchant Services Payment Services Social Commerce Shopping 289

Retail TouchPoints

AUGUST 9, 2022

For example, social commerce is a “big thing” in China, Ahluwalia noted. This has inspired companies to think about the entire customer experience, including the last mile and returns experience. Gill noted that making reverse logistics seamless for the customer is key.

Social Commerce 305

Social Commerce Returns Consumer Marketing 305

Retail TouchPoints

OCTOBER 21, 2023

The metaverse] represents the future of socialization, commerce and how people will experience things; it will be the intersection of all of it. And to help feed that bottom line, Walmart has a Black & Unlimited page on its website, also devoted to fulfilling the potential of Black brands and creators.

Social Commerce 289

Social Commerce Fulfillment Advertising Shopping 289

Retail TouchPoints

JANUARY 10, 2024

We build technology to serve people and not the other way around,” said McMillon in his keynote.

Social Commerce 261

Social Commerce Fashion Shopping Consumer 261

Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 246

Shopping Social Commerce Merchant Services Fashion 246

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

Social Commerce 130

Social Commerce Merchant Services Payment Services Fulfillment 130

Inside Retail

JUNE 7, 2021

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. You must take the time to carefully map and understand your customers’ relationship with your brand and enhance that relationship as part of a broader brand and digital strategy.

Social Commerce 245

Social Commerce Consumer Promotions Customer Experience 245

Retail TouchPoints

AUGUST 14, 2020

Priorities may be changing, but retailers still need to provide a superior customer experience, added webinar panelist Caila Schwartz, Senior Industry Strategist at Salesforce Commerce Cloud. Successful retail marketers are embedding their brands within the platforms and devices that are most popular with their customers.

Consumer 289

Consumer Marketing Checkout Customer Experience 289

Retail TouchPoints

OCTOBER 10, 2023

A tremendous amount of mobile traffic and transactions are lost to broken mobile experiences — likely more today than ever before. That’s due to the growing complexity of how traffic gets routed to mobile apps, whether that’s via social commerce, affiliate links, influencer content, CRM marketing or some other means.

Payment Services 264

Payment Services Social Commerce Accounting Customer Experience 264