Remove Customer Experience Remove Returns Remove Social Commerce
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RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping

Retail TouchPoints

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. earning $26.97

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How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail TouchPoints

If they have one bad experience, they’re never going to do it again. But if they have two good experiences, they’re hooked for life, so the bar is high. RTP: Tell me about a little bit about where social commerce fits into your ecommerce strategy. I trust that I can have that omnichannel experience.

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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

As an example, he pointed to online fashion retailer Princess Polly , which used collection ads to drive traffic to their website and saw a 5.98% return on ad spend (ROAS) and 54% increase on product page visits as a result. Dynamic Showcase Ads (DSA).

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How to Tailor Return Strategies to New Holiday Shopping Patterns

Retail TouchPoints

It might seem counterintuitive for retailers to focus on returns when they are so focused on trying to convince customers to buy products in the first place (and rightly so). And while establishing customer-friendly return policies might encourage shoppers to return more items, the payoff comes with higher levels of shopper loyalty.

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How American Eagle, Kroger and Snap are Reinventing Customer Experiences for a COVID Age

Retail TouchPoints

The requirements for safe retailing under COVID are well understood — set up sanitation procedures, add signage to enforce social distancing and emphasize touchless commerce wherever possible. One way Kroger has simultaneously improved the customer experience and safety is through an emphasis on friction-reducing technologies.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.