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Retail pricing strategies: Which one is the right one for your FMCG products?

Tokinomo

Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. How much should customers pay to get the product? What impacts the pricing strategy? Which pricing strategy works best for different products? Everybody knows about the four Ps of marketing.

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As the Holidays Approach, it’s Time to Rethink Retail Pricing Methodology…and AI Can Help

Retail TouchPoints

According to this recent consumer survey from McKinsey, the holiday shopping period will be longer than in previous years — beginning earlier and ending later — with some portion of consumers starting earlier in order to beat expected approaching-holiday price increases while others will wait till later, expecting to benefit from holiday-eve promotions. (..)

Markdowns 278
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How AI is Revolutionising the Retail Sector

Retail Focus

The retail sector has undergone massive changes in recent years thanks to advancements in artificial intelligence (AI) and automation. Retailers are using AI in various ways to improve customer experiences, streamline operations, and gain valuable insights from data.

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Pricer Plaza now available on Google Cloud Marketplace

Retail Focus

The listing on Google Cloud Marketplace follows the announcement of Pricerscollaboration with Google Cloud last month, which will accelerate retailers pricing automation and shelf-edge digitalisation.

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Newman’s Own to Launch ‘Pay What You Want’ Food Truck Tour on April 15

Retail TouchPoints

Customers paid more than the average retail price for their purchases last year, indicating that people give generously when they know their purchase is helping others. This will be the second year Newmans Own has toured the truck; last year it served pizza at more than 20 stops to test the power of the pay-what-you-want model.

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How Localization is Helping CVS Position Itself as the Modern General Store

Retail TouchPoints

CVS is one of the largest retailers in the U.S. And while a consistent experience is important for the chain, increasingly, the pharmacy retailer is working to create a store environment that caters to each local community individually. by store count, with more than 9,000 locations across the country.

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AI’s Fashion Impact: From Product Design to On-Demand Manufacturing and Beyond

Retail TouchPoints

If I wanted to use recycled polyester versus original polyester, the recycled is more expensive and the lower you go on the price tier, the more the cents per inch [cost] starts to matter. So for a $15 retail price point, youll go for the cheaper material.

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