Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies
Retail TouchPoints
NOVEMBER 27, 2024
They also want customer service channels such as chatbots and call centers to provide them with the same level of information and support regardless of how they choose to interact. Apple, for instance, has created an in-store community for its tech-savvy target market, which often defaults to digital channels for purchases.
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