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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

These effects are another immediate example of the incredible benefits augmented reality provides retail marketers. Your advertising creative needs to give your audience — in this case your target customers — something they find valuable. These “gifts” are often wickedly interactive, which is what makes them so engaging.

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Welcome to the new customer experience

Inside Retail

Let’s look at five ways retailers are building a better customer journey to grow in the new normal: Cohesive customer experiences Artificial intelligence-powered personalisation Revolutionised loyalty programs Real-time omnichannel engagement Unified customer data. Creating cohesive customer experiences.

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Successful Retail Marketing Requires a Skilled ‘Data Translator’

Retail TouchPoints

The massive increase in Americans fleeing apartments or upgrading to more space over the last 15 months presented retailers with a once-in-a-generation opportunity to increase conversion rates and sell more products.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Shekar Raman is CEO and Co-founder of Birdzi , a grocery retail AI solutions company that was inspired by an idea his 11-year-old daughter had about locating products in the supermarket. He is passionate about building data-driven technologies leveraging AI and machine learning to help retailers and brands elevate the customer experience.

Marketing 246
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Digitized In-Store Shopping Experiences are the Future of Retail Marketing

Retail TouchPoints

The future of retail marketing is in data and digitized in-store shopping experiences. By investing in the right commerce marketing tools, you can customize the shopping experience for each individual customer. Data will Drive the Return to In-Person Shopping.

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The “Great Mall Resurgence” in the American retail market

Inside Retail

The post The “Great Mall Resurgence” in the American retail market appeared first on Inside Retail Australia.

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CIO Q&A: Lessons and Priorities from Aldo Group’s Companywide Digital Transformation

Retail TouchPoints

Agility in a dynamic market: Another key challenge is ensuring agility in our technology strategy. The retail market is highly dynamic, with changing customer expectations, emerging technologies and evolving business models. This involves personalized product recommendations, marketing messages and customer service.