Remove Customer Experience Remove Promotions Remove Retailing Pricing
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Retail pricing strategies: Which one is the right one for your FMCG products?

Tokinomo

Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. How much should customers pay to get the product? What impacts the pricing strategy? Which pricing strategy works best for different products? Everybody knows about the four Ps of marketing.

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As the Holidays Approach, it’s Time to Rethink Retail Pricing Methodology…and AI Can Help

Retail TouchPoints

In this kind of shopping environment, how should retailers align their promotions and markdowns for the greatest impact? To capture these customers, should all the hot new designer denim be subject to the same standard holiday promotion, or should the more popular washes follow a different promotional cadence?

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How AI is Revolutionising the Retail Sector

Retail Focus

The retail sector has undergone massive changes in recent years thanks to advancements in artificial intelligence (AI) and automation. Retailers are using AI in various ways to improve customer experiences, streamline operations, and gain valuable insights from data.

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Newman’s Own to Launch ‘Pay What You Want’ Food Truck Tour on April 15

Retail TouchPoints

These brand ambassadors will travel to key locations with the food truck, sharing behind-the-scenes moments and promoting the initiative on social media. Customers paid more than the average retail price for their purchases last year, indicating that people give generously when they know their purchase is helping others.

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How Localization is Helping CVS Position Itself as the Modern General Store

Retail TouchPoints

We are a mass retailer with 9,000 locations that are serving small communities. Taking into account CVS store footprint, SKU roster, regular pricing and promotional pricing, the company can create up to 900 million different combinations of assortment and price across its stores.

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You Can’t Spell Retail Without AI

Retail TouchPoints

Online retailers are using AI to create intent-based promotions. There, the AI engine measures customer intent within moments of the user arriving on-site and presents offers designed to meet that intent and close a sale. In physical stores, we’re seeing AI used to improve the customer experience.

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2023: Ring in Retail Profits by Stopping Automated Threats

Retail TouchPoints

ATO attacks cost retailers millions of dollars each year. Web and API Scraping Web and API scraping are often used by competitors to undercut retailerspricing and promotions. Fake Account Creation Bots can create fake accounts at scale which are then used to abuse retail promotions.