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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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Coles has plan to enhance customer experience through AI

Inside Retail

Supermarket chain Coles says it is looking to scale artificial intelligence across its operations to enhance customer experience. Coles also deployed the technology to monitor deli counters, alerting staff when a customer approaches to ensure assistance.

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4 Key Point-of-Sale Trends for 2024

Retail TouchPoints

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. Near-term advancements will address current limitations, enhancing customer experience and retailer security.”

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Welcome to the new customer experience

Inside Retail

Let’s look at five ways retailers are building a better customer journey to grow in the new normal: Cohesive customer experiences Artificial intelligence-powered personalisation Revolutionised loyalty programs Real-time omnichannel engagement Unified customer data. Creating cohesive customer experiences.

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Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Retail TouchPoints

And if you’re a brick-and-mortar retailer that wants Sephora-sized success, here are three things you can do to deliver the type of exceptional in-store experiences your customers expect. For example, your sales data can tell you what day of the week and time of day stores see the heaviest foot traffic.

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How to plan for more retail disruption and drive customer experience

Inside Retail

Whether responding to a transactional survey, sharing an experience in a group chat (or Zoom), leaving a public Google review, or streaming a live unboxing of your product on TikTok – customers are advocating for or detracting from your brand in new and countless ways. Customer journey disruption is here to stay.

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The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout

Retail TouchPoints

Retailers can take advantage of these popular touch points to connect with and engage shoppers in three ways. The most effective way to strengthen the customer experience is to elicit feedback. Yet, since customers are often in a rush, it can be challenging to gather valuable feedback. Developing a feedback loop.

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