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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. The second prong was replacing foundational systems, such as the company’s legacy enterprise resource planning (ERP) system. “It

Planning 273
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Primark Plans 5 New Locations Following $90 Million U.S. Expansion

Retail TouchPoints

Primark plans to put even more time and money into its U.S. The apparel and accessories retailer has signed five new leases for stores throughout the Southern and Midwest U.S., The retailer plans to open stores in: Castleton Square Mall in Indianapolis, Ind.; expansion in 2025.

Planning 241
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Starbucks Lays Out Plans to Reestablish Itself as the ‘Community Coffee House’

Retail TouchPoints

Starbucks also will bring back self-service condiment bars, which were eliminated during the COVID pandemic, and stop charging for non-milk additions to coffee, a move that will save some customers as much as 10% off the cost of their drink. Additionally, the retailer plans to freeze any price increases on its U.S.-owned

Planning 248
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Starbucks Unveils Evolved ‘Reinvention’ Plan

Retail TouchPoints

The new “Triple Shot” plan builds on the original reinvention strategy introduced by former CEO Howard Schultz at the company’s Investor Day in September 2022. Here are some of the details on how Starbucks plans to continue this momentum in the coming years: Shot #1: Elevating the Starbucks Brand… …through 4% net-new store growth in the U.S.

Planning 257
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Apple Expands to Saudi Arabia with Plans for Online and Physical Retail Presence

Retail TouchPoints

Apple plans to launch an online store in the Kingdom of Saudi Arabia in summer 2025, providing consumers in the country with service and support directly from Apple in Arabic. And beginning in 2026, the tech retailer plans to open several flagship physical locations, including one in Diriyah, a UNESCO World Heritage site.

Planning 241
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7-Eleven Plans 500 New ‘Food-Forward’ Stores by 2027

Retail TouchPoints

Seven & i Holdings , parent company of 7-Eleven , plans to open 500 new “food-forward” convenience stores between 2025 and 2027. The “New Standard” stores will be larger than traditional 7-Eleven stores and will include expanded fuel offerings as well as digital innovations to support more frictionless shopper journeys.

Planning 252