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The North Face Appeals to All 5 Senses to Bring the Outdoors into its London Flagship

Retail TouchPoints

Want to enjoy the best of the outdoors without, you know, actually going outside? For example, its complemented with a really well-done custom scent that captures the freshness of the outdoors coupled with warmth and earthy elements. Then the recently opened London flagship of The North Face is the place for you.

Outdoor 278
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REI Shutters Experiences Business that was Losing Millions Annually, Cuts 400+ Jobs

Retail TouchPoints

After 40 years of providing adventure travel, day tours and classes, outdoors retail co-op REI will shut down its Experiences business, which had been losing millions of dollars every year and was being subsidized with profits from other parts of the business, according to a statement from CEO Eric Artz.

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PetSmart Names Retail Veteran as New CEO

Retail TouchPoints

Most recently, Hicks served as CEO of Academy Sports + Outdoors as well as CEO of Foot Locker. His previous retail experience includes leadership positions at JCPenney, Payless ShoeSource, Home Shopping Network, May Department Stores and McKinsey & Co. Symancyk, who left PetSmart to lead Signet Jewelers.

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Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge

Retail TouchPoints

Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com.

Outdoor 299
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Scaling Store Experiences: 4 Lessons from Rekon Retail

Retail TouchPoints

With experience working for brands like Apple and Starbucks , both of which have carved unique spaces in the realm of store design and experience strategy, Kondrat found that the best spaces had a sound operational foundation, and that these operations, teams and processes were standardized across all locations as the businesses grew.

Outdoor 259
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More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

Retail TouchPoints

While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s

Outdoor 264
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Pet-Friendly Retail: Design for Sights, Smells and Sounds

Retail TouchPoints

What’s a pet owner to do when the great outdoors is inaccessible? Are there outdoor seating options available? Our temperate climate with ample sunshine and green space encourages spending time outside and sharing it with four-legged friends. My chocolate lab, Sydney, passed away last year. She lived a long and happy life.

Outdoor 287