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How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value

Retail TouchPoints

With that success comes a highly competitive market filled with brands fighting to claim – and retain – market share. Prioritizing Customer Lifetime Value Understanding and maximizing customer lifetime value (LTV) is a crucial component of driving profitable growth.

Marketing 289
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Harnessing AI in Ecommerce for Enhanced Customer Experiences and Sales

Small Biz Trends

Future Trends: Continuous advancements in AI will further refine personalized shopping experiences and predictive analytics, ensuring small businesses remain competitive in a rapidly evolving market. Additionally, eCommerce platforms utilize machine learning algorithms to optimize marketing strategies.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor? Keep the experience going when the event ends.

Consumer 277
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Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Retail TouchPoints

According to a report by Emarketer , commerce media spending is projected to reach nearly $68 billion in 2025, underscoring its critical role in modern marketing. This dual approach allows marketers to serve ads that are not only contextually appropriate but also aligned with the likely preferences and behaviors of their customers.

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Elevate Your Business for an Unforgettable Holiday Season

From optimizing your website and running targeted marketing campaigns to enhancing customer experiences, this guide covers everything you need to maximize holiday sales and keep customers coming back. The holiday season is a crucial time for businesses, and the right strategies can make all the difference.

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Ecommerce in 2025: How Data Quality Powers Growth and Customer Satisfaction

Retail TouchPoints

Customer profiles that are correct, current and enhanced with demographic and geographic data allow organizations to personalize communications, optimize marketing efforts and uncover new customer prospects. This seamless data integration reduces costs and enhances customer service, supporting accurate, efficient order delivery.

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Shopify Enhances Focus on Customer Experience for Small Business Success

Small Biz Trends

This perspective is particularly relevant as Shopify continues to enhance its suite of tools aimed at empowering small businesses in a competitive market. One primary benefit of Natale’s appointment lies in his deep understanding of customer needs.