Retail TouchPoints

AUGUST 3, 2022

Convincing shoppers to try an in-house brand requires retailers to understand what attributes specific customers are looking for, and then delivering an incentive that will draw them to the right option. How do you engender loyalty with these customers?” Targeted marketing. Targeted email. said Krakovsky.

Target Market 311

Target Market Marketing Customer Experience Fashion 311

Retail TouchPoints

AUGUST 10, 2023

From generating product descriptions and dynamic pricing to improving data quality and automating redundant tasks, AI has been monikered as the magical fix-it-all technology that promises to slash time-to-market, quadruple employee productivity and deliver larger-than-life customer experiences.

Customer Experience 246

Customer Experience Shipping Management Marketing 246

Retail TouchPoints

APRIL 17, 2024

It’s a catalyst reshaping the core of digital marketing. Here, gen AI intervenes, enriching catalogs and enabling a more comprehensive customer experience. By empowering search engines to not just index data but enrich it dynamically, retailers can retain customers on their platform.

Target Market 311

Target Market Marketing Consumer Customer Experience 311

Retail TouchPoints

AUGUST 17, 2021

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. In physical stores, we’re seeing AI used to improve the customer experience. For shoppers, AI helps improve the customer experience.

Checkout 306

Checkout Payment Services Customer Experience Inventory Management 306

Inside Retail

APRIL 15, 2025

JB Hi-Fi’s systems track browsing behaviour, purchase history, and even product interests to create tailored marketing campaigns. The brand also uses data to optimise website navigation and product placement, improving the overall user experience. Data analytics: Leverage data analytics tools to gain insights from customer data.

Inventory Management 217

Inventory Management Target Market Store Layout Advertising 217

Retail TouchPoints

OCTOBER 16, 2023

When customers willingly and explicitly share their preferences, desires and intentions, it grants businesses a treasure trove of insights without compromising privacy. This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns.

Marketing 278

Marketing Consumer Shopping Customer Experience 278

Retail TouchPoints

JULY 1, 2020

Ricardo Belmar, Senior Director, Retail Transformation Specialist, Infovista Smart move by Lululemon to expand its customer relationship with their Sweatlife initiative! And $1,500 is a steep hurdle, especially when the market is saturated with “certified trainers,” especially on YouTube. On top of the $40/month fee? The first is cost.

Target Market 278

Target Market Apparel Marketing Consumer 278

RETAIL MANAGEMENT SOFTWARE

FEBRUARY 20, 2023

It can be used to answer customer questions, provide product information, and even assist in the purchase decision. Personalization: ChatGPT can be used to analyze customer data and provide personalized product recommendations or targeted marketing messages.

Customer Experience 111

Customer Experience Inventory Management Target Market Shopping 111

Retail TouchPoints

MARCH 16, 2023

Culturally Relevant Market Outreach to Consumers Goes Beyond Language It’s essential that you get the language piece right, but to be truly successful, your localization strategy must go deeper than words. In all of his experiences, the impact and opportunity of culture and language have been the constant foundational theme.

Consumer 290

Consumer Target Market Marketing Accounting 290

Inside Retail

SEPTEMBER 15, 2021

Therefore, it would make sense to include disabled talent in order to capture the attention of that additional 20 per cent market share. How inclusive is your customer experience? A surprising number of brands fall short when it comes to considering the customer experience their target market enjoys from them.

Advertising 246

Advertising Target Market Customer Experience Marketing 246

365 Retail

APRIL 17, 2025

The Role of Academic Research in Understanding Loyalty Programs For students of business and marketing, studying these evolving loyalty programs offers an understanding of consumer behaviour, data analysis, and brand engagement. The marriage of behavioural psychology and marketing makes the study of loyalty programs a fertile ground.

Marketing 52

Marketing Customer Retention Promotions Consumer 52

Retail TouchPoints

AUGUST 2, 2024

This may come from carrying too much debt, failing to acknowledge and adapt to market changes or simply making bad financial decisions. Shifting Customer Tastes Customer preferences have changed over time, but Bob’s and similar retailers haven’t been able to make changes to keep up. Takeaway: Market research is never-ending.

Fast Fashion 278

Fast Fashion Shopping Target Market Fashion 278

Retail TouchPoints

OCTOBER 13, 2021

Signet expects to benefit from Diamonds Direct’s bridal offerings and high-touch shopping experience, which has made it a destination for younger, luxury-oriented bridal shoppers. The smaller retailer’s current leadership team will remain intact, with President Itay Berger reporting directly to Signet CEO Virginia Drosos.

Jewelry 264

Jewelry Target Market Planning Shopping 264

Retail TouchPoints

APRIL 15, 2021

If you’re in marketing, you’ve likely heard the phrase “go global, act local” more than once. A Forrester report titled Geopolitical Disruption Demands Local Trust reveals that existing consumer demands for local, relevant experiences have compounded during the pandemic. Marketers tend to default to homeland digital profiles.

Marketing 232

Marketing Consumer Customer Experience Fashion 232

Inside Retail

FEBRUARY 20, 2024

1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount. Embracing omnichannel commerce ensures that your customers can transition effortlessly between various touchpoints, whether it’s your website, social media channels, mobile app, or brick-and-mortar store.

Merchant Services 246

Merchant Services Payment Services Checkout Target Market 246

Retail TouchPoints

AUGUST 16, 2023

If your target audience’s interests and preferences have changed abruptly such that your brand no longer resonates with them, you might need a rebrand and tweaks in your retail or SaaS marketing strategy. Throughout the years, though, the brand saw an opportunity to target an even bigger market that includes adults.

Marketing 246

Marketing Target Market Promotions Consumer 246

Retail Bound

OCTOBER 22, 2024

In addition to having a great product, you need to build a strong brand, create a smooth customer experience, and generate enough buzz to get people talking. Once you’ve got all of that sorted, you still need to actually get your product into the hands of customers. Define your target market.

Target Market 52

Target Market Planning Marketing Retail Marketing 52

Retail TouchPoints

NOVEMBER 28, 2022

What people think about when they focus on retail innovation is the tech side of the business — next-generation marketing tools, cutting-edge last mile vehicles, frictionless checkout — but there is still plenty of innovation happening in the more foundational strategies of running a retail business.

Department Stores 290

Department Stores Target Market Consumer Checkout 290

Inside Retail

JUNE 16, 2024

Start by delivering a great customer experience. The research finds that Baby Boomers seek out reputable brands that offer trusted, reliable customer service, with the majority (68 per cent) preferring phone support with representatives based in Australia. Question is, how can you cash in on this lucrative group?

Checkout 264

Checkout Target Market Returns Shipping 264

Inside Retail

APRIL 5, 2022

What kind of customer experience do you aim to provide? We talk about style when it comes to our product and our trends, and how we style them, and we really celebrate that style piece with our community and our customers. So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets.

Marketing 130

Marketing Planning Customer Experience Target Market 130

Retail TouchPoints

JANUARY 31, 2023

How Tech is Elevating Experiences A powerful blend of overlaying digital experiences onto the real world is becoming possible thanks to emerging technologies that are changing the ways we interact with the world around us. It can be applied across the customer journey, before, during and after they buy. It’s a thrilling time.

Consumer 305

Consumer Target Market Marketing Management 305

Retail Minded

JULY 17, 2022

The potential to transform industries like marketing is huge. They can help marketers understand data better, predict future behaviors, and deliver more personalized experiences when it comes to their audience. This article explores the ways AI technologies are driving marketing strategies today.

Marketing 94

Marketing Target Market Customer Experience Promotions 94

Wiser

AUGUST 28, 2023

The trick lies in offering the right mix of products that not only intrigue and attract customers, but also stimulate their purchase decisions. Steps to Build a Better Retail Assortment Strategy An efficient and effective assortment is paramount to retaining customers and driving profits. What age group are they in?

Target Market 146

Target Market Fast Fashion Marketing Management 146

Wiser

AUGUST 14, 2023

Understanding your product’s position in the market is crucial for success, especially when it comes to price. Price positioning refers to the process of determining where a product or service fits in relation to other offerings in the market, based on its price. But What Is Price Positioning?

Target Market 148

Target Market Consumer Marketing Accounting 148

Wiser

OCTOBER 11, 2023

The Fundamentals of eCommerce Business Models An eCommerce business model is a strategic business plan, outlining how an online business will generate revenue, identify the targeted customer segment, and deliver value to said customers. Pros: Large customer base, higher sales volume, greater market share.

Payment Services 148

Payment Services Drop-Shipping Shipping Marketing 148

Wiser

JANUARY 17, 2023

When today’s shoppers have so many different buying choices, it is important for businesses to make personalized customer experiences a top priority. In fact, according to a report done by McKinnsey and Company , 71 percent of customers are now expecting companies to deliver personalization.

Customer Experience 148

Customer Experience Consumer Shopping Target Market 148

Clover - Retail

AUGUST 29, 2024

If you’re growing a business, having great products at a reasonable price is a strong start, but focusing on elevating customer experience can make all the difference to your sustainable growth. Remember, you can experiment with any of these ideas as a way to help elevate the customer experience–but you don’t have to tackle them all.

Boutique 52

Boutique Customer Experience Payment Services Target Market 52

Retail TouchPoints

NOVEMBER 2, 2020

However, if young people are a target market for your business, you need verified dates and projected attendance of undergraduate full-time students for key colleges, in order to inform your demand forecasting models to adjust your plans to the demand you will experience.

Planning 279

Planning Returns Target Market ATS 279

Inside Retail

MAY 16, 2022

We will be using the opening of the first concept store to optimise the customer experience and embed it in future drive-thru locations. The target market is likely to be aligned to the Ferguson Plarre Bakehouse brand. We’ve already ear-marked a number of locations for development.” .

Target Market 130

Target Market Location Customer Experience Shopping 130

365 Retail

MAY 2, 2025

They’re in theatres, where they can improve sound and lighting, in shopping malls, making shopping easier and more interactive, in stadiums, enhancing the fan experience, and in casinos, where they can offer personalised gaming. IoT technology provides both improved gaming experiences and operational efficiency improvements.

Kiosk 52

Kiosk Target Market Promotions Fulfillment 52

Inside Retail

MAY 1, 2023

Major retailers such as Amazon and Walmart have been leveraging data for some time to enhance their customer experiences. A range of data analytics tools are available to help retailers save money, make more informed decisions and better understand their customers.

Customer Experience 130

Customer Experience Target Market Checkout Marketing 130

Inside Retail

MARCH 17, 2025

Another challenge is that it usually requires retailers to overhaul their operations completely around a new unified system, rather than taking a gradual approach to making various parts of the customer experience more seamless. What do retailers need to get started? This is critical to achieving real-time visibility.

Inventory Management 165

Inventory Management Target Market Point of Sale Consumer 165

Inside Retail

APRIL 18, 2021

Niche sites also know a target market inside and out, making it easier to solve (and evolve) customer needs and meet their demands. For example, with a narrower product range operators can devote time to delivering a quality customer experience that speaks directly to their consumer.

Target Market 130

Target Market Customer Experience Marketing Consumer 130

Hyken

AUGUST 8, 2022

Each week I read many customer service and customer experience articles from various resources. The WOW Factor: How to Deliver an Amazing Customer Experience Every Time by Benny Marotta. So take a few lessons from the restaurant industry and create a better customer experience.

Customer Retention 20

Customer Retention Customer Experience Target Market Marketing 20

Inside Retail

AUGUST 30, 2022

per cent higher in the past year as customers emerged from lockdowns, albeit from a lower-than-average base. Multi-speed growth across channels brings retailers’ omnichannel experience and strategy further into the frame. The target market for this product can be found within the product’s Target Market Determination.

Merchant Services 26

Merchant Services Payment Services Target Market Accounting 26

Hyken

JUNE 28, 2021

Each week I read many customer service and customer experience articles from various resources. America’s Best Customer Service Companies by Newsweek. Well, that’s exactly what you might experience when you interact with the employees in Arlington, TX. Are You Using these Customer Experience Power Phrases?

Customer Experience 128

Customer Experience Returns Target Market Planning 128

Inside Retail

FEBRUARY 26, 2024

With consumer preferences shifting rapidly and technological advancements setting new standards, businesses are constantly seeking innovative solutions to enhance customer experiences and drive revenue growth. In the ever-evolving retail landscape, staying ahead of the curve is not just an advantage; it’s a necessity.

Customer Experience 130

Customer Experience Target Market Advertising Consumer 130