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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?

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Holiday Shopping 2022: How AI-Powered Guided Selling Creates Bespoke Customer Experiences

Retail TouchPoints

In industries like apparel or electronics, where specific sizes, brands and types make all the difference, having a tool to reduce the research time required by the customer makes for a more seamless customer experience. Kathy Kimple is the Executive Director of OSF Digital’s Strategy group.

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Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind

Retail TouchPoints

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. We all run very lean, and each store has limited resources,” said Shirley Gao, CIO of Pacsun, speaking at the 2024 Manhattan Momentum conference.

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A Customer Experience is a Full Journey: Making the Most of it Through People Tracking

Retail TouchPoints

Analyzing these behaviors, the retailer can determine how their stores can be built and designed more efficiently, how visual displays can be set up and configured to optimize engagement and how they can make all store operations flow smoothly. In an ever-changing market, evaluation and positive action is always key.

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Fresh Market Aims to Improve Inventory Management with New Tech, Including Electronic Shelf Labels

Retail TouchPoints

The Fresh Market will deploy solutions from VusionGroup across all 166 grocery stores in its fleet next year, adding electronic shelf labels (ESLs), improved inventory management technology and analytics designed to better support in-store merchandising decisions, timing of out-of-stocks and prioritizing waste reduction.

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Last year the top priority was engaging customers in real time. The use of AI by marketers globally has increased by 186%.

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The Rise of Micro Markets in Airports

Retail TouchPoints

Micro markets are one of the key self-service options that are becoming increasingly popular in airports. Micro markets also offer simple and secure payment options, allowing tourists to pay with their credit card and not have to worry about taking out or exchanging cash. Before relocating to Hunt Valley, Md.