Remove Customer Experience Remove Marketing Remove Store Layout
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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Some of them are tried and true, such as store layout and design, customer service and convenience. Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. Regularly conduct audits of the store to see what is working and what requires improvement.

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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency. Personalised recommendations: You can tailor marketing and product suggestions based on purchase history and browsing behaviour.

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The power of Invisible PR in retail

Inside Retail

From training employees to optimising the store layout, every facet of the retail environment must resonate with the brand’s core values and ethos. It is essential for consistency, ensuring that the marketing promises are reflected in the customers’ real-world experiences.

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How Sephora’s new stores bridge the gap between online and in-person retail

Inside Retail

Elysha Sullivan: The renovation of our Melbourne Central store demonstrates Sephora’s commitment to enhancing the customer experience through an innovative shopping environment that merges physical and digital elements. IR : What are some of the noticeable changes and/or additions to the store layout?

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Creating Retail Agility Requires a New Way to Think about Data

Retail TouchPoints

Disruptions to the supply chain, shifts in customer behavior, and even unexpected weather events are impacting retail sales across ecommerce and brick-and-mortar — changing where, when, how and why customers purchase. The rest are at risk of losing customer loyalty, brand affinity and revenue. Reports for every team member.

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Video is Not Just for Security Cams Anymore

Retail TouchPoints

They can identify key customer-traffic patterns within a brick-and-mortar store to help merchants optimize store layout. But to get more from a system, retailers should carefully consider how their operations and customer experience can be improved with a smart-video system.

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Unlocking Retail Growth: The Power of Network Analytics for Strategic Insights

Retail TouchPoints

This capability enables retailers to understand their current operations, anticipate future trends and adapt strategies accordingly, ensuring they remain agile and responsive to the ever-changing market demands. Furthermore, understanding customer interaction with merchandise helps tailor personalized marketing strategies.