365 Retail

MARCH 5, 2024

Social commerce – purchases made directly on social networks – may seem anecdotal to some, but it’s taking off and is expected to grow three times faster than traditional e-commerce, reaching $1.2 trillion by 2025. Fourteen years later, however, 7 out of 10 do so, according to a study by Klarna.

Social Commerce 67

Social Commerce Shipping Accounting Point of Sale 67

Retail TouchPoints

SEPTEMBER 29, 2021

“The success of #TikTokMadeMeBuyIt and commerce on TikTok as a whole has to do with the fact that marketing on TikTok goes beyond the traditional funnel ,” Tao Baecklund, Director of Product Management at TikTok during the TikTok World virtual event for businesses and marketers. Dynamic Showcase Ads (DSA). Thinking Long Term.

Social Commerce 291

Social Commerce Shopping Advertising Marketing 291

Retail TouchPoints

MARCH 5, 2021

But as retail brands race to deploy truly personalized marketing, the biggest challenge they face is personalizing conversations not just in one channel, but across all the channels customers use. For retailers to endure and meet shifting consumer behavior, they must engage with their customers wherever they are.

Customer Experience 280

Customer Experience Social Commerce Consumer Marketing 280

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Commerce 216

Social Commerce Marketing Advertising Shopping 216

Inside Retail

NOVEMBER 29, 2023

At a time when consumers are conscious of spending, especially in the lead-up to the holiday period, offering more value through tailored customer experiences for free is key to getting consumers to purchase through certain retail channels.

Customer Experience 130

Customer Experience Fashion Returns Shipping 130

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 225

Marketing Promotions Consumer Advertising 225

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

Social Commerce 221

Social Commerce Inventory Management Customer Experience Payment Services 221

Retail TouchPoints

JULY 7, 2022

Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. For many brands, everyday content creators represent just one element of their influencer marketing programs.

Marketing 271

Marketing Social Commerce Consumer Management 271

Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. But for those who can, a whole new world of customer experiences awaits them.” Globally, the sneaker market is projected to have a revenue of US$80.19

Marketing 246

Marketing Consumer Location Promotions 246

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 223

Marketing Advertising Customer Experience Planning 223

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Increasing customer retention rates by as little as 5 per cent can result in 25-95 per cent more profit for your business.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 277

Marketing Wholesale Advertising Consumer 277

Inside Retail

AUGUST 2, 2023

Unified commerce allows retailers to leverage generative AI to enhance various aspects of their business, from product descriptions and SEO keywords to marketing campaigns and automated chatbots. The post Unified commerce empowers retailers in a disrupted market appeared first on Inside Retail.

Marketing 130

Marketing Social Commerce Customer Experience Management 130

Retail TouchPoints

APRIL 21, 2022

Social Commerce Strategies Consumers are embracing shopping as a social activity, whether it literally occurs on a social platform or reflects their membership in a community of like-minded individuals. Activating In-Store Communities with Events, Experiences and Inclusion. Want to Excel at Marketplaces?

Retail Trends 260

Retail Trends Social Commerce ATS Consumer 260

Retail TouchPoints

MARCH 30, 2022

Brands quickly realized their sites and user experiences needed upgrades to address friction within the customer journey. Creating a Seamless User Experience. Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands.

Social Commerce 291

Social Commerce Payment Services Checkout Shopping 291

Retail TouchPoints

AUGUST 14, 2020

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Last year the top priority was engaging customers in real time. The use of AI by marketers globally has increased by 186%.

Consumer 254

Consumer Marketing Checkout Customer Experience 254

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

Social Commerce 130

Social Commerce Merchant Services Payment Services Fulfillment 130

Retail TouchPoints

APRIL 18, 2023

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community.

Marketing 255

Marketing Payment Services Beauty and Health Fulfillment 255

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. The DTC flywheel is designed to help brands effectively attract, engage, delight and retain customers across all channels.

Social Commerce 205

Social Commerce Consumer Marketing Advertising 205

Retail TouchPoints

FEBRUARY 9, 2024

is an important market for Shein, and we are thrilled to establish a presence in the Seattle area as we continue enhancing our fulfillment process and improving the customer experience,” said Andy Huang, Head of U.S. and Whitestown, Ind. Fulfillment and Logistics at Shein in a statement.

Fulfillment 228

Fulfillment Social Commerce Apparel Customer Experience 228

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 253

Social Commerce Shopping Advertising Consumer 253

Retail TouchPoints

MARCH 25, 2024

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members. Read the article.

Social Commerce 207

Social Commerce Loss Prevention Customer Experience Customer Retention 207

Retail TouchPoints

AUGUST 6, 2024

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. By understanding how these brands approach targeted advertising and sales tactics, legacy ecommerce retailers can modify their own strategies to achieve a higher level of customer engagement. in Sept 2022.

Advertising 225

Advertising Fast Fashion Social Commerce Marketing 225

Retail TouchPoints

OCTOBER 8, 2021

But between its marketing strategy (or lack thereof) and uber-exclusive partnerships, Supreme has nevertheless evolved into a highly coveted, and profitable, brand. The two companies collaborated on a Fall 2021 collection that launched online and in stores in two key markets: the U.S. (on on September 30) and Japan (on October 2).

Marketing 182

Marketing Consumer Fashion Social Commerce 182

Retail TouchPoints

OCTOBER 2, 2024

With digital signage innovations, brands are bringing online and social commerce to the in-store experience. For example, when a customer interacts with a product, displays can show information that would have previously been reserved for mobile search. So start by asking, “What am I trying to accomplish?”

Kiosk 246

Kiosk Advertising Consumer Employee Engagement 246

Retail TouchPoints

FEBRUARY 17, 2022

Chico’s FAS has entered a strategic partnership with solution provider fabric to improve its speed-to-market for initiatives designed to accelerate growth. Chico’s will leverage fabric’s technology, including omnichannel order management and inventory systems, to power its commerce offerings across the entire company.

Social Commerce 257

Social Commerce Inventory Management Boutique Shipping 257

Retail TouchPoints

AUGUST 13, 2024

Early use cases for AI in retail include inventory management, dynamic pricing, customer service chatbots, loss prevention and personalized marketing. Examples can include customer service escalations, product recommendations for high-involvement purchases, new product introductions and other more complicated tasks.

Markdowns 262

Markdowns Loss Prevention Customer Experience Inventory Management 262

Retail TouchPoints

OCTOBER 10, 2023

A tremendous amount of mobile traffic and transactions are lost to broken mobile experiences — likely more today than ever before. That’s due to the growing complexity of how traffic gets routed to mobile apps, whether that’s via social commerce, affiliate links, influencer content, CRM marketing or some other means.

Payment Services 231

Payment Services Social Commerce Accounting Customer Experience 231

Retail TouchPoints

FEBRUARY 23, 2022

No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy.

Payment Services 315

Payment Services Checkout Telecommunications Social Commerce 315

Retail TouchPoints

AUGUST 10, 2021

Hot Takes on Livestreaming, Influencer Marketing and Social Commerce. Executives from Bayer, Linqia and NYCfitfam will provide an Influencer Marketing Reset , while Glam2Greatness, Cartograph, Hydrant and ProductWind leaders will reveal How to Use Influencers to Actually Drive Ecommerce Sales.

Social Commerce 261

Social Commerce Fulfillment Consumer Marketing 261

Inside Retail

JULY 24, 2024

Elevating the customer experience, going global and tapping into marketplaces were the common threads connecting the keynotes on day one of Online Retailer, Australia’s largest e-commerce conference and expo in Sydney.

Customer Experience 264

Customer Experience Checkout Marketing Shipping 264

Retail TouchPoints

SEPTEMBER 16, 2021

“We know that customers today are increasingly looking to shop in the moment, both on and off our platforms,” said Sarah Henry, Senior Director of Content and Influencer Marketing at Walmart in a statement. “We We are focused on meeting customers where they are discovering inspirational content and enhance the customer experience.

Social Commerce 237

Social Commerce Shopping Planning Consumer 237

Retail TouchPoints

AUGUST 9, 2022

During a panel at the Retail Innovation Conference & Expo, experts across the industry came together to discuss: The latest global ecommerce trends; The challenges of expanding into new markets; and. They just manifest differently in different markets.” In building all these apps and APIs, we’ve kind of lost that customer touch.”.

Social Commerce 269

Social Commerce Returns Consumer Marketing 269

Inside Retail

JUNE 7, 2021

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. It can be easy for marketers to become overly focused on new channels that are creating additional revenue.

Social Commerce 245

Social Commerce Consumer Promotions Customer Experience 245

Retail TouchPoints

OCTOBER 21, 2023

The metaverse] represents the future of socialization, commerce and how people will experience things; it will be the intersection of all of it. And to help feed that bottom line, Walmart has a Black & Unlimited page on its website, also devoted to fulfilling the potential of Black brands and creators.

Social Commerce 257

Social Commerce Fulfillment Advertising Shopping 257

Retail TouchPoints

OCTOBER 12, 2023

Driven by these developing technologies, signs point to more digitally immersive shopping and social commerce experiences that will be easier for people with different abilities to navigate. Instead, they’ll need to weave developing an understanding of each customer into the whole of their customer lifecycle and user interfaces.

Social Commerce 254

Social Commerce Consumer Shopping Marketing 254

Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 244

Shopping Social Commerce Merchant Services Fashion 244