Remove Customer Experience Remove Marketing Remove Retailing Pricing
article thumbnail

Retail pricing strategies: Which one is the right one for your FMCG products?

Tokinomo

Everybody knows about the four Ps of marketing. Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. How much should customers pay to get the product? What impacts the pricing strategy?

article thumbnail

How AI is Revolutionising the Retail Sector

Retail Focus

The retail sector has undergone massive changes in recent years thanks to advancements in artificial intelligence (AI) and automation. Retailers are using AI in various ways to improve customer experiences, streamline operations, and gain valuable insights from data.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pricer Plaza now available on Google Cloud Marketplace

Retail Focus

The listing on Google Cloud Marketplace follows the announcement of Pricerscollaboration with Google Cloud last month, which will accelerate retailers pricing automation and shelf-edge digitalisation.

article thumbnail

Newman’s Own to Launch ‘Pay What You Want’ Food Truck Tour on April 15

Retail TouchPoints

Were excited to bring back the Pay What You Want food truck bigger and better than before, said Rob Master, Chief Marketing Officer of Newmans Own in a statement. Customers paid more than the average retail price for their purchases last year, indicating that people give generously when they know their purchase is helping others.

article thumbnail

AI’s Fashion Impact: From Product Design to On-Demand Manufacturing and Beyond

Retail TouchPoints

Hays: In both my personal and professional opinion, luxury has always been more sustainable than mass market fashion, and certainly fast fashion, in part because the luxury market can procure more expensive materials. Even in the mid-tier market take the example of leggings.

Fashion 162
article thumbnail

You Can’t Spell Retail Without AI

Retail TouchPoints

Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI.

Checkout 306
article thumbnail

How Localization is Helping CVS Position Itself as the Modern General Store

Retail TouchPoints

Localizing Store Format In some cases, localization will go beyond differentiation in product selection and placement, as with the new pharmacy-focused format CVS is currently testing in a dozen markets.