Remove Customer Experience Remove Marketing Remove Point of Sale
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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Today’s consumers are increasingly skilled at tuning out marketing. Just look at email, where 79% of consumers ignore or delete marketing emails at least half the time. Wallet notifications offer a new way to reach customers on the device they never leave home without: their smartphone.

Marketing 291
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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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At 60, The Paper Store Remains Committed to Being the ‘Antithesis of Online Shopping’

Retail TouchPoints

Some of the biggest changes over the past six decades have revolved around what brick-and-mortar retail means to customers, as well as a lot of customers going the digital route for shopping. We can find out what selling knowledge we need to provide our employees with in order to educate the customer. Are there great co-tenants?

Shopping 281
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Scaling Store Experiences: 4 Lessons from Rekon Retail

Retail TouchPoints

With experience working for brands like Apple and Starbucks , both of which have carved unique spaces in the realm of store design and experience strategy, Kondrat found that the best spaces had a sound operational foundation, and that these operations, teams and processes were standardized across all locations as the businesses grew.

Outdoor 254
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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

At their very core, brick-and-mortar stores are meant to be the physical manifestation of a brand a distillation of its promise and the experience it aims to create for shoppers and associates alike. As a result, they are collaborating with different teams and functions, especially operations ( 72% ), marketing ( 65% ) and IT ( 57% ).

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

That’s changed the look of both marketing and the products retailers sell. I’ve had the privilege of being at some brands where the CMO sat in the ivory tower and determined what audiences would like,” said Craig Brommers, Chief Marketing Officer of American Eagle in an interview with Retail TouchPoints. Now it’s the inversion.

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Technology Created Grocery Hopping, and Technology can Solve it

Retail TouchPoints

Grocery margins already are quite slim, and every item that customers choose to purchase elsewhere is a missed opportunity. What can grocery leaders do to recapture some of their lost market share? One technology solution that enriches customer experience is self-checkout. Do they make shoppers feel welcome?

Grocer 246