Retail TouchPoints

JUNE 16, 2021

The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. Marketers should think beyond marketing ,” said Tom Kaneshige, Chief Content Officer at CMO Council in an interview with Retail TouchPoints. They’re in the revenue game now.

Marketing 252

Marketing Returns Marketing Spend Accounting 252

Retail TouchPoints

JULY 15, 2022

Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels.

Advertising 284

Advertising Marketing Spend Marketing Customer Experience 284

Retail TouchPoints

AUGUST 6, 2024

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. By understanding how these brands approach targeted advertising and sales tactics, legacy ecommerce retailers can modify their own strategies to achieve a higher level of customer engagement. in Sept 2022. was expensive.

Advertising 273

Advertising Fast Fashion Social Commerce Marketing 273

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2 Is one more effective than the other in this case?

Consumer 363

Consumer Marketing Promotions Management 363

I Vend

JULY 8, 2021

What I am hearing, and is supported by expert 3 rd party research, is a consistent pattern of four key priorities: in-store customer experience, knowledgeable staff, personalised loyalty programs and social media marketing. The in-store customer experience is that differentiation.

Customer Experience 98

Customer Experience Payment Services Checkout Marketing Spend 98

Retail TouchPoints

MARCH 6, 2024

This expansion will bring an additional 15 million people in-network with Warby Parker for a total of more than 34 million.

Planning 274

Planning Marketing Spend Management Shopping 274

Hyken

SEPTEMBER 17, 2021

He offers five tips for brands to enhance the customer experience and in the process build brand loyalty. Getting and keeping a customer’s attention can be a challenge for companies in today’s competitive marketplace. And 54% in another study said the customer experience at most companies needs improvement. .

Customer Experience 93

Customer Experience Marketing Spend Consumer Marketing 93

Retail TouchPoints

NOVEMBER 25, 2020

The company decided to invest in technology that would help it harness the power of data to improve its customer insights and the shopper experience. “At The ability to track “on the fly” has helped Mejuri reduce the time and effort required to execute operational and financial decisions that benefit its customers.

Markdowns 246

Markdowns Fulfillment Shipping Marketing Spend 246

Retail TouchPoints

SEPTEMBER 11, 2023

Among the strategy shifts planned for the second half of the year that will impact overall revenues are a reduction in the number and length of promotions , focusing on rebuilding the high-margin Reserve business and cutting back on marketing spend.

Planning 273

Planning Promotions Marketing Spend Marketing 273

Retail TouchPoints

OCTOBER 16, 2023

When customers willingly and explicitly share their preferences, desires and intentions, it grants businesses a treasure trove of insights without compromising privacy. This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns.

Marketing 274

Marketing Consumer Shopping Customer Experience 274

Retail TouchPoints

JANUARY 22, 2024

Those small grains of sand are friction in the gears, and they genuinely do impact the customer experience ,” said Lindsay Bayuk, Chief Marking Officer of FullStory in an interview with Retail TouchPoints. Retailers only have so much money to spend on marketing and advertising to drive people to their website.

Consumer 261

Consumer Marketing Spend Marketing Customer Experience 261

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. Here are strategies for success: 1.

Marketing 130

Marketing Returns Customer Experience Planning 130

Retail TouchPoints

OCTOBER 29, 2024

Ringing in a Changing Digital Landscape D2C brands have historically relied heavily on search and social media, which have devoured a significant chunk of their marketing budgets. Nearly 70% of marketing spend has gone to these channels. Search engine marketing Search is still a critical tool driving traffic to online stores.

Advertising 284

Advertising Consumer Accounting Marketing 284

Inside Retail

FEBRUARY 28, 2022

billion online household goods market, which sits within the $67 billion Australian household goods market. It’s MyDeal acquiring market share in the current market, and we’re quite comfortable with where we sit in the market right now.”. The majority of MyDeal’s customers shop on mobile, but only 11.6

Marketing 130

Marketing Marketing Spend Shipping Planning 130

Retail TouchPoints

MAY 9, 2022

The deepened relationship will combine new product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend and an elevated premium presence across Foot Locker’s entire portfolio of banners, with a focus on key cities and communities that the companies jointly serve.

Apparel 274

Apparel Marketing Spend Accounting Consumer 274

Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. The very next month Temu debuted in the U.S. The overall on-time delivery rate was 91%.

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Retail TouchPoints

FEBRUARY 3, 2021

Cutting your online marketing budget : As counterintuitive as it may seem in a down economy, now is actually a great time to boost online advertising for new customers. As a result, consumer demand for delivery will continue to remain high, and businesses should have the capabilities in place to meet that demand.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Retail TouchPoints

FEBRUARY 2, 2024

In [the previous idea of] omnichannel, you might market to a specific customer, but you weren’t digesting back the behavior of that customer based on the email they opened, based on what they’re buying, based upon how many times they visit your physical storefront versus your digital storefront. Which levers should I pull?

Payment Services 314

Payment Services Consumer Accounting Promotions 314

Inside Retail

JULY 23, 2024

But as more retailers adopt platforms and more brands divert marketing budgets to the fast-growing channel, the future has never looked better. It’s about opening up engagement and getting a better understanding across the customer lifecycle – both directly as a retailer and also with the perspective of an advertiser or brand.”

Advertising 147

Advertising Customer Experience Marketing Checkout 147

Retail TouchPoints

APRIL 2, 2021

For lifestyle retailer Urban Outfitters, mobile personalization is the sweet spot — the brand wins customer loyalty through its app by generously rewarding ‘total behavior,’ such as incentivizing users for connecting a social media account to the app or attending an in-store event. You avoid wasted spend and develop tailored content.

Customer Experience 162

Customer Experience Specialty Retailers Marketing Spend Management 162

Retail Assist

MAY 17, 2021

Delivering a great customer experience in store. Other retailers doubled on marketing spend during lockdown, which has massively added to their customer database. This is what makes the difference and gains the repeat custom and increased basket size you are looking for. The post Are You Being Served?

Customer Experience 52

Customer Experience Outdoor Returns Marketing Spend 52

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 189

Consumer Payment Services Fulfillment Advertising 189

Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. AR] can both help and hinder the customer experience.

Returns 147

Returns Consumer Customer Experience Marketing Spend 147

Inside Retail

JUNE 14, 2022

The platform promises to enable the Australian retail giant to flesh out individual customer profiles with information from its e-commerce site and other sources, and give individual brands the ability to make data-driven decisions about marketing content and spend. “In Personalisation key to retaining customers.

Marketing Spend 130

Marketing Spend Advertising Shopping Marketing 130

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. The retail market size is continuously growing. According to a report , small specialty retail stores have a market size of $33.4bn in the US. Retail Statistics: The Big Picture.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Inside Retail

NOVEMBER 21, 2021

Through testing, Hello Drinks found customers weren’t satisfied with this model and wanted a better customer experience. The pandemic has had a positive effect on our business as we are seeing more customers shopping online for drinks,” Tucker said.

Wholesale 130

Wholesale Shipping Marketing Spend Supermarket 130

Shopper Motion

DECEMBER 19, 2022

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Also, learn how to effectively target them with marketing campaigns.

Retail Marketing 52

Retail Marketing Marketing Target Market Customer Experience 52

Small Biz Trends

JUNE 30, 2022

The result is faster development and customer-centricity. Your marketing team can create an interactive product demo on your website, giving prospects the chance to explore features at their own pace. These demos are also handy when training new employees and customer service reps. Invest in Account-Based Marketing (ABM).

Accounting 105

Accounting Marketing Customer Experience Marketing Spend 105

I Vend

SEPTEMBER 16, 2022

The tools, techniques and technologies they applied to get through the crisis are just as pertinent now, as they re-focus on better customer experiences and more efficient retail store operations. Retailers who offer a personalised customer experience get 20% better results than those who do traditional marketing.

Promotions 98

Promotions Customer Experience Marketing Spend Marketing 98

Retail Focus

FEBRUARY 17, 2023

Image: gorodenkoff Those in the success bracket include Berlin-based food service Delivery Hero, which uses data points around “customer lifetime value” as a core metric to drive strategic decisions , such as whether or not to enter a new market. But does data always need to be squeaky clean in this way? It depends on its purpose.

Marketing Spend 130

Marketing Spend Marketing Fashion Customer Experience 130

Retail TouchPoints

APRIL 16, 2024

Prior to joining Croud, Kopczynski was the Managing Partner of impakt Advisors, a data analytics agency that he founded and grew with a focus on helping consumer brands optimize marketing spend, consumer targeting and inventory planning. Croud acquired impakt Advisors in 2021.

Promotions 144

Promotions Consumer Checkout Marketing Spend 144

Wiser

MAY 26, 2020

We often think of the connection between brands and customers as something that’s done through marketing. But the best retailers know that to truly build a connection with customers, there has to be an organizational commitment to providing the best customer experience possible.

Promotions 78

Promotions Consumer Customer Experience Marketing Spend 78

Inside Retail

FEBRUARY 22, 2022

Nowadays, with social media and the numerous messages our world is bombarded with, it’s the reverse: You must build a memorable connection with the brand first, then promote the product, to avoid wasted marketing spending and over-capitalising on an idea without proper user feedback. Recently valued at $1.9

Marketing Spend 130

Marketing Spend Advertising Marketing Management 130

365 Retail

OCTOBER 24, 2022

Original research of over 100 senior marketing leaders in Wunderkind’s inaugural ‘CMO State of the Union’ Report found that 94% of retail CMOs regard the last two years as a critical turning point for marketers due to a combination of the pandemic, up-ended global supply chains, and a tumultuous economic environment.

Marketing 40

Marketing Marketing Spend Customer Experience Consumer 40

365 Retail

DECEMBER 15, 2022

Whilst delivering Customer Experience (CX) remains the top priority for retailers during peak trading, they may risk leaving future revenue opportunities on the table by not effectively capturing customer data, the latest research from insights-led customer engagement platform, MoEngage, reveals.

Marketing Spend 52

Marketing Spend Customer Experience Fulfillment Returns 52

365 Retail

OCTOBER 10, 2022

How has Bloom & Wild been making the most of data to personalise its customer experience and marketing? Bloom & Wild try to use data wherever we think there is an opportunity to improve our customer’s full lifecycle experience. Our Customer Delight team uses data during key customer moments.

Customer Experience 52

Customer Experience Marketing Spend Marketing Planning 52

365 Retail

AUGUST 11, 2023

Two-fifths of retailers (18%) also reported experiencing high churn levels following a product being returned, highlighting the returns process as another key period for customer engagement and enhancing customer experience.

Customer Retention 52

Customer Retention Marketing Spend Returns Customer Experience 52