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By leveraging the quiz format creatively, brands can transform casual browsers into engaged participants, resulting in a win-win situation where customers feel heard and understood, and brands gain actionable insights for targetedmarketing endeavors. Amplify insights through targeted surveys.
The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customerexperience.
Basically, by collecting and analyzing shopper data , retailers can improve their marketing strategies. Furthermore, drive sales by targeting their marketing efforts to specific segments of their targetmarket and creating personalized recommendations and offers for individual shoppers. Types of shopper data.
Focus on Your Audience: Instead of chasing every new platform or trend, identify where your targetmarketspends its time and aligns with your brand identity. For example, a retailer targeting millennials might find Instagram and Pinterest more effective for showcasing curated room designs.
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