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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

By leveraging the quiz format creatively, brands can transform casual browsers into engaged participants, resulting in a win-win situation where customers feel heard and understood, and brands gain actionable insights for targeted marketing endeavors. Amplify insights through targeted surveys.

Marketing 274
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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 189
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Leveraging Shopper Data to improve Retail Marketing Strategies

Shopper Motion

Basically, by collecting and analyzing shopper data , retailers can improve their marketing strategies. Furthermore, drive sales by targeting their marketing efforts to specific segments of their target market and creating personalized recommendations and offers for individual shoppers. Types of shopper data.

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Consumer Confidence Strategies – Turning Uncertainty Into Opportunity

Storis

Focus on Your Audience: Instead of chasing every new platform or trend, identify where your target market spends its time and aligns with your brand identity. For example, a retailer targeting millennials might find Instagram and Pinterest more effective for showcasing curated room designs.