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ecommerce market with TikTok Shops, delivering the most complete socialcommerceexperience to date. By understanding how these brands approach targeted advertising and sales tactics, legacy ecommerce retailers can modify their own strategies to achieve a higher level of customer engagement. operations.
As marketing objectives fluctuate, so should influencer marketingspend, incentives and focus. And after launch, they can then tap into the micro-influencer community and affiliate incentives to drive sales while continuing to manage those larger influencers who fuel the upper funnel.
The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast. That said, improving the in-store customerexperience can delight your customers and increase sales. 62% of customers buy more than what initially intended during in-store shopping.
The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customerexperience.
While the last years fueled massive improvements in researching, browsing, selecting, purchasing, returning and/or exchanging on mobile devices, tablets and desktops, the current transformation brings more intelligence and continuity to customerexperiences with retailers, where the store is a fundamental part of the process. .
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