Retail TouchPoints

FEBRUARY 3, 2021

With COVID-19 infection rates hitting and even exceeding their previous peaks, it is likely we’ll see the return of stricter quarantine orders and accompanying business restrictions on in-store activity. Consumer demand for delivery has grown dramatically since the start of the crisis.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Retail TouchPoints

APRIL 2, 2021

They invest time as advocates of your brand, and in return they expect you to reward them with unique experiences that justify their commitment. This new dynamic requires a reimaging of the standard customer relationship management (CRM) software that retailers have typically used to offer customers a basic level of personalization.

Customer Experience 162

Customer Experience Specialty Retailers Marketing Spend Management 162

Retail TouchPoints

AUGUST 7, 2023

Following its rebranding and major marketing push in August 2022, Wish has pulled back significantly on its marketing spend to, as Liu put it, “focus on achieving target returns on our ad spend. A focused, disciplined advertising approach.

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Retail Assist

MAY 17, 2021

Much has been said about a return to the roaring 20s, and there was certainly a feeling of optimism, and happiness in the air. For more stats and insights into the return of retail, download our whitepaper 'Life After Lockdown: What's Next For Retail' here. Delivering a great customer experience in store.

Customer Experience 52

Customer Experience Outdoor Returns Marketing Spend 52

Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. In e-commerce, a lot of item returns happen as the product looks different from the image in the e-store.

Returns 147

Returns Consumer Customer Experience Marketing Spend 147

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives.

Marketing 130

Marketing Returns Customer Experience Planning 130

Retail TouchPoints

JULY 21, 2022

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. With the looming loss of Google’s third-party cookies and the launch of Apple’s Identifier for Advertisers, CMOs and their teams have already had to re-examine how they allocate their marketing spend.

Marketing 274

Marketing Advertising Consumer Customer Retention 274

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 189

Consumer Payment Services Fulfillment Advertising 189

I Vend

SEPTEMBER 16, 2022

The tools, techniques and technologies they applied to get through the crisis are just as pertinent now, as they re-focus on better customer experiences and more efficient retail store operations. Retailers who offer a personalised customer experience get 20% better results than those who do traditional marketing.

Promotions 98

Promotions Customer Experience Marketing Spend Marketing 98

Small Biz Trends

JUNE 30, 2022

You can boost customer experience by creating tutorials and explainer videos, giving customers an easy way to troubleshoot problems and have their questions answered. These demos are also handy when training new employees and customer service reps. Your sales team will spend less time chasing the wrong accounts.

Accounting 105

Accounting Marketing Customer Experience Marketing Spend 105

Small Biz Trends

JULY 8, 2021

The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast. That said, improving the in-store customer experience can delight your customers and increase sales. 62% of customers buy more than what initially intended during in-store shopping.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

365 Retail

DECEMBER 15, 2022

Whilst delivering Customer Experience (CX) remains the top priority for retailers during peak trading, they may risk leaving future revenue opportunities on the table by not effectively capturing customer data, the latest research from insights-led customer engagement platform, MoEngage, reveals.

Marketing Spend 52

Marketing Spend Customer Experience Fulfillment Returns 52

365 Retail

AUGUST 11, 2023

The poll showed retailers experience the highest levels of customer churn during the first seven days after sign-up (20%) and after the end of a free trial period (20%), highlighting the importance of continued customer engagement and nurturing right after the initial conversion.

Customer Retention 52

Customer Retention Marketing Spend Returns Customer Experience 52

I Vend

SEPTEMBER 16, 2022

The tools, techniques and technologies they applied to get through the crisis are just as pertinent now, as they re-focus on better customer experiences and more efficient retail store operations. Retailers who offer a personalised customer experience get 20% better results than those who do traditional marketing.

Promotions 52

Promotions Customer Experience Marketing Spend Marketing 52

Retail Next

APRIL 1, 2021

While the last years fueled massive improvements in researching, browsing, selecting, purchasing, returning and/or exchanging on mobile devices, tablets and desktops, the current transformation brings more intelligence and continuity to customer experiences with retailers, where the store is a fundamental part of the process. .

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40

Retail TouchPoints

JULY 30, 2021

There are lots of reasons why drop-off rates are high in online sales, but there are three key trends that retailers need to consider now if they intend to stay relevant and improve their market share. Connect customer acquisition to customer experience workflows. Second, deliver a better customer experience (CX).

Marketing 274

Marketing Customer Experience Marketing Spend Returns 274