Retail TouchPoints

JULY 15, 2022

Download a copy of the Retail Media Handbook to dive deeper into what’s needed to build a successful RMN, and learn how other retailers are creating relevant media activations that enhance the customer experience.

Advertising 284

Advertising Marketing Spend Marketing Customer Experience 284

Retail TouchPoints

NOVEMBER 25, 2020

The company decided to invest in technology that would help it harness the power of data to improve its customer insights and the shopper experience. “At The technology groups variable cost and profitability data by customer in order to track shopper-specific contribution margins to customer lifetime value (CLV).

Markdowns 246

Markdowns Fulfillment Shipping Marketing Spend 246

Retail TouchPoints

SEPTEMBER 11, 2023

Among the strategy shifts planned for the second half of the year that will impact overall revenues are a reduction in the number and length of promotions , focusing on rebuilding the high-margin Reserve business and cutting back on marketing spend.

Planning 273

Planning Promotions Marketing Spend Marketing 273

Retail TouchPoints

AUGUST 6, 2024

As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. However, this marketing spend came at the expense of profitability, with some estimates showing that Temu loses an average of $30 for every order placed. The company spent nearly $1.8 operations.

Advertising 273

Advertising Fast Fashion Social Commerce Marketing 273

Retail TouchPoints

JANUARY 22, 2024

Those small grains of sand are friction in the gears, and they genuinely do impact the customer experience ,” said Lindsay Bayuk, Chief Marking Officer of FullStory in an interview with Retail TouchPoints. Retailers only have so much money to spend on marketing and advertising to drive people to their website.

Consumer 261

Consumer Marketing Spend Marketing Customer Experience 261

Retail TouchPoints

MAY 9, 2022

The deepened relationship will combine new product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend and an elevated premium presence across Foot Locker’s entire portfolio of banners, with a focus on key cities and communities that the companies jointly serve.

Apparel 274

Apparel Marketing Spend Accounting Consumer 274

Retail TouchPoints

OCTOBER 16, 2023

It’s important to note, though, that Black Friday and Cyber Monday isn’t just about getting the right offer in front of the right person – they’re about being dynamic with your marketing campaigns. This means being prepared to utilize real-time feedback from HDYHAU surveys to fine-tune and adjust your marketing spend.

Marketing 274

Marketing Consumer Shopping Customer Experience 274

Retail TouchPoints

JUNE 9, 2022

As marketing objectives fluctuate, so should influencer marketing spend, incentives and focus. And after launch, they can then tap into the micro-influencer community and affiliate incentives to drive sales while continuing to manage those larger influencers who fuel the upper funnel.

Consumer 363

Consumer Marketing Promotions Management 363

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins.

Marketing 293

Marketing Promotions Advertising Comparison Shopping 293

Retail TouchPoints

APRIL 2, 2021

For lifestyle retailer Urban Outfitters, mobile personalization is the sweet spot — the brand wins customer loyalty through its app by generously rewarding ‘total behavior,’ such as incentivizing users for connecting a social media account to the app or attending an in-store event. You avoid wasted spend and develop tailored content.

Customer Experience 162

Customer Experience Specialty Retailers Marketing Spend Management 162

Retail Assist

MAY 17, 2021

Delivering a great customer experience in store. For example, some of our retail clients ran personal shopping events after trading hours, and not only have they increased spending value, but developed strong and loyal relationships with these customers, increasing customer life time value.

Customer Experience 52

Customer Experience Outdoor Returns Marketing Spend 52

Retail TouchPoints

FEBRUARY 2, 2024

Where should I allocate marketing spend? Learn more about foundational elements needed to creating a unified commerce ecosystem and how to develop your own unified commerce strategy in our free report, “ The Ultimate Guide to Unified Commerce: Evolving Your Technology (and Mindset) to Drive Experience Innovation.”

Payment Services 314

Payment Services Consumer Accounting Promotions 314

Retail TouchPoints

OCTOBER 29, 2024

Ringing in a Changing Digital Landscape D2C brands have historically relied heavily on search and social media, which have devoured a significant chunk of their marketing budgets. Nearly 70% of marketing spend has gone to these channels.

Advertising 284

Advertising Consumer Accounting Marketing 284

Retail TouchPoints

AUGUST 7, 2023

With this effort, “you can build a lot of differentiated vertical experiences for user acquisition, as well as user retention,” said Liu, who also reiterated that “generative AI technology will play a very important role in creating those vertical experiences.” A focused, disciplined advertising approach.

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Retail TouchPoints

FEBRUARY 3, 2021

Cutting your online marketing budget : As counterintuitive as it may seem in a down economy, now is actually a great time to boost online advertising for new customers.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Retail TouchPoints

AUGUST 23, 2022

During a deep-dive presentation during the Retail Innovation Conference & Expo , Dalton shared some metrics that reaffirm just how crucial segmentation is as retailers strive to acquire and retain customers.

Marketing 260

Marketing Beauty and Health Advertising Consumer 260

Retail TouchPoints

JUNE 16, 2021

Marketers Can’t Afford to Miss on Content, Customers or Timing. Content accounts for nearly 40% of the average marketing spend, according to data from the Content Marketing Institute. However, marketers are having trouble turning even the best content into consistent results.

Marketing 252

Marketing Returns Marketing Spend Accounting 252

Inside Retail

JULY 23, 2024

Without that link across channels your messaging and approach can become disjointed and inconsistent leading to a poor customer experience. There are a lot of people in the market saying they do omnichannel retail media, which is great but it’s only one element.

Advertising 147

Advertising Customer Experience Marketing Checkout 147

Retail TouchPoints

JULY 21, 2022

With the looming loss of Google’s third-party cookies and the launch of Apple’s Identifier for Advertisers, CMOs and their teams have already had to re-examine how they allocate their marketing spend.

Marketing 274

Marketing Advertising Consumer Customer Retention 274

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives.

Marketing 130

Marketing Returns Customer Experience Planning 130

Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. AR] can both help and hinder the customer experience.

Returns 147

Returns Consumer Customer Experience Shopping 147

Inside Retail

FEBRUARY 28, 2022

“We believe MyDeal has been a big beneficiary of the [current market], but when we look at our sales growing 40 per cent in January, almost 30 per cent in February, while our marketing spend is decreasing – it’s definitely no longer the pandemic driving our growth,” Senvirtne said. A focus on mobile.

Marketing 130

Marketing Marketing Spend Shipping Planning 130

Inside Retail

NOVEMBER 21, 2021

Through testing, Hello Drinks found customers weren’t satisfied with this model and wanted a better customer experience. The pandemic has had a positive effect on our business as we are seeing more customers shopping online for drinks,” Tucker said.

Wholesale 130

Wholesale Shipping Marketing Spend Supermarket 130

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 189

Consumer Payment Services Fulfillment Advertising 189

Inside Retail

JUNE 14, 2022

Personalisation key to retaining customers. Sweeney expects the new platform to lead to increased efficiency in the company’s marketing spend. He believes more personalised marketing and advertising is the key to improving the overall customer experience and, in turn, increasing retention rates. “We

Marketing Spend 130

Marketing Spend Advertising Shopping Marketing 130

Retail TouchPoints

APRIL 16, 2024

Prior to joining Croud, Kopczynski was the Managing Partner of impakt Advisors, a data analytics agency that he founded and grew with a focus on helping consumer brands optimize marketing spend, consumer targeting and inventory planning. Croud acquired impakt Advisors in 2021.

Promotions 144

Promotions Consumer Checkout Marketing Spend 144

I Vend

SEPTEMBER 16, 2022

The tools, techniques and technologies they applied to get through the crisis are just as pertinent now, as they re-focus on better customer experiences and more efficient retail store operations. Retailers who offer a personalised customer experience get 20% better results than those who do traditional marketing.

Promotions 98

Promotions Customer Experience Marketing Spend Marketing 98

Retail Focus

FEBRUARY 17, 2023

The automated data quality filter is designed to improve operations and customer experience across a vast network of interactions. A retailer aiming to incorporate a Customer Data Platform (CDP) for personalisation and segmentation purposes could do so at the embedded stage. It depends on its purpose.

Marketing Spend 130

Marketing Spend Marketing Fashion Customer Experience 130

Small Biz Trends

JUNE 30, 2022

You can boost customer experience by creating tutorials and explainer videos, giving customers an easy way to troubleshoot problems and have their questions answered. These demos are also handy when training new employees and customer service reps. Your sales team will spend less time chasing the wrong accounts.

Accounting 105

Accounting Marketing Customer Experience Marketing Spend 105

Small Biz Trends

JULY 8, 2021

The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast. That said, improving the in-store customer experience can delight your customers and increase sales. 62% of customers buy more than what initially intended during in-store shopping.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Wiser

MAY 26, 2020

But the best retailers know that to truly build a connection with customers, there has to be an organizational commitment to providing the best customer experience possible. That means your supply chain, in-store experience, digital channels, marketing, and more have to be aligned with what your target consumers really want.

Promotions 78

Promotions Consumer Customer Experience Marketing Spend 78

Inside Retail

FEBRUARY 22, 2022

Nowadays, with social media and the numerous messages our world is bombarded with, it’s the reverse: You must build a memorable connection with the brand first, then promote the product, to avoid wasted marketing spending and over-capitalising on an idea without proper user feedback. Recently valued at $1.9

Marketing Spend 130

Marketing Spend Advertising Marketing Management 130

365 Retail

DECEMBER 15, 2022

Whilst delivering Customer Experience (CX) remains the top priority for retailers during peak trading, they may risk leaving future revenue opportunities on the table by not effectively capturing customer data, the latest research from insights-led customer engagement platform, MoEngage, reveals.

Marketing Spend 52

Marketing Spend Customer Experience Fulfillment Returns 52

365 Retail

OCTOBER 10, 2022

How has Bloom & Wild been making the most of data to personalise its customer experience and marketing? Bloom & Wild try to use data wherever we think there is an opportunity to improve our customer’s full lifecycle experience. Our Customer Delight team uses data during key customer moments.

Customer Experience 52

Customer Experience Marketing Spend Marketing Planning 52

365 Retail

AUGUST 11, 2023

Two-fifths of retailers (18%) also reported experiencing high churn levels following a product being returned, highlighting the returns process as another key period for customer engagement and enhancing customer experience.

Customer Retention 52

Customer Retention Marketing Spend Returns Customer Experience 52

I Vend

SEPTEMBER 16, 2022

The tools, techniques and technologies they applied to get through the crisis are just as pertinent now, as they re-focus on better customer experiences and more efficient retail store operations. Retailers who offer a personalised customer experience get 20% better results than those who do traditional marketing.

Promotions 52

Promotions Customer Experience Marketing Spend Marketing 52

365 Retail

OCTOBER 24, 2022

However, despite these challenges, almost three-quarters (73%) of CMOs say they were able to meet or exceed revenue projections during this period, and over half (55%) were able to increase their overall marketing spend.

Marketing 40

Marketing Marketing Spend Customer Experience Consumer 40