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Why Emotion is the Most Important Customer Experience Metric

Retail TouchPoints

The highs and lows customers experience not only influence their immediate satisfaction but also build long-term loyalty: 82% of highly engaged customers make a purchase based on that loyalty. By focusing on the art and science of customer sentiment, brands can unlock deeper connections and boost customer satisfaction.

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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Today’s consumers are increasingly skilled at tuning out marketing. Just look at email, where 79% of consumers ignore or delete marketing emails at least half the time. Wallet notifications offer a new way to reach customers on the device they never leave home without: their smartphone.

Marketing 291
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Australia’s top retailers recognised for customer experience

Inside Retail

Priceline and Decjuba dominated the ranks of Australian retailers in terms of customer experience. The post Australia’s top retailers recognised for customer experience appeared first on Inside Retail Australia.

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How retail narratives shape customer experience and brand loyalty

Inside Retail

Back in 1947, De Beers launched what would become one of the most influential marketing campaigns ever: A Diamond is Forever. The brands that get their head around this fundamental truth are the ones that shape customer experiences far beyond mere transactions. De Beers objective was super simple. This is a critical lesson.

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Composable Commerce Reference Architecture 2024 Edition

Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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Tracee Ellis Ross on Innovation, Team Building and Why ‘Challenge’ Marketing is Broken

Retail TouchPoints

Her business plan, which centered around creating products for people with curly, coily, tight and textured hair, was decades in the making ( 20 of dreaming, 10 years in development and five years in-market, according to the Pattern Beauty website ), but now Ross and her Co-CEO Christiane Pendarvis are setting their sights on growing the brand.

Marketing 274
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How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty

Retail TouchPoints

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 274
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Retail's Next Frontier: Exploring and Proving the Value of AI

It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. Then, explore use cases of AI in various industries and how it can quickly impact sales, conversions, and customer experience. AI is everywhere.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail. Distinguish credible vendors from the pretenders in a crowded market.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.