Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers.

Marketing 268

Marketing Accounting Customer Experience Point of Sale 268

Hyken

JANUARY 14, 2025

What role does storytelling play in creating memorable customer experiences? Why is meeting or exceeding customer expectations important in the hospitality industry? How do personal interactions complement technology in creating a seamless customer service experience? Hospitality is more than a job.

Customer Experience 116

Customer Experience Marketing Consumer 116

Retail TouchPoints

JANUARY 9, 2025

With that success comes a highly competitive market filled with brands fighting to claim – and retain – market share. Prioritizing Customer Lifetime Value Understanding and maximizing customer lifetime value (LTV) is a crucial component of driving profitable growth.

Marketing 243

Marketing Customer Experience Target Market Advertising 243

Retail TouchPoints

DECEMBER 30, 2024

According to a report by Emarketer , commerce media spending is projected to reach nearly $68 billion in 2025, underscoring its critical role in modern marketing. This dual approach allows marketers to serve ads that are not only contextually appropriate but also aligned with the likely preferences and behaviors of their customers.

Advertising 260

Advertising Marketing Consumer Target Market 260

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290

Marketing Brand Management Management Customer Experience 290

Inside Retail

SEPTEMBER 13, 2024

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Every decision I make on this bus, for a product range and in the way we communicate, has the customer experience [at its heart].

Marketing 263

Marketing Consumer Customer Experience Location 263

Inside Retail

MARCH 3, 2024

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

Marketing 290

Marketing Customer Retention Returns Planning 290

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 243

Marketing Promotions Consumer Advertising 243

Retail TouchPoints

JULY 17, 2024

Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder and leadership team realized they had to evolve its product set and marketing positioning in order to maintain relevance. The marketing and creative teams had to think beyond historic (and expensive) Google surveys.

Marketing 234

Marketing Consumer Planning Customer Experience 234

Inside Retail

NOVEMBER 24, 2024

But in a market where Mecca already sets the bar for in-store shopping experiences, is there room for another Australian-founded beauty retail empire? Adore Beauty has long been known for its engaged customer base, but whether it can turn that online community into an offline following is the question.

Marketing 230

Marketing Boutique Shopping Customer Experience 230

Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

Marketing 246

Marketing Beauty and Health Promotions Customer Retention 246

Retail TouchPoints

DECEMBER 18, 2024

The Fresh Market will deploy solutions from VusionGroup across all 166 grocery stores in its fleet next year, adding electronic shelf labels (ESLs), improved inventory management technology and analytics designed to better support in-store merchandising decisions, timing of out-of-stocks and prioritizing waste reduction.

Inventory Management 222

Inventory Management Management Marketing Fulfillment 222

Retail TouchPoints

JANUARY 13, 2025

Search has been especially impacted, with generative AI models, catalog enrichment, reasoning and embedded text supporting a much richer and more personalized experience where shoppers can find exactly what theyre looking for. Physics AI and the Opportunity for Global Supply Chains John Furner, President and CEO of Walmart U.S. ,

Customer Experience 250

Customer Experience Marketing Fulfillment Store Operations 250

Tokinomo

JUNE 1, 2024

At a fundamental level, it aims to enhance customer experiences, streamline operational efficiencies, and cultivate profitability. In an ever-evolving market, grasping the significance of Category Management becomes imperative for businesses seeking sustained success and competitive advantage.

Management 261

Management Customer Experience Marketing ATS 261

Retail TouchPoints

MAY 20, 2024

Retail TouchPoints is announcing winners of the fifth annual Brand Experience Awards , a program designed to spotlight the brands and retailers that are reimagining and elevating customer experiences across all channels.

Customer Retention 269

Customer Retention Fulfillment Customer Experience Marketing 269

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience.

Loss Prevention 293

Loss Prevention Planning Customer Experience Inventory Management 293

Retail TouchPoints

JANUARY 30, 2024

Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. Training should cover the importance of diverse datasets in preventing AI bias, particularly in product recommendations and marketing strategies.

Customer Experience 311

Customer Experience Supply Chain Management Promotions Advertising 311

Inside Retail

JULY 28, 2024

Australian-founded health and wellness brand Kic has launched a Kic Concierge service which includes a hotline and quiz and optimises the customer experience journey and product offering with application programming interface (API) technology. This channel-less service led to a loyal brand customer in Kontopoulos, and repeat sales.

Payment Services 274

Payment Services Customer Experience Consumer Fashion 274

Retail TouchPoints

JANUARY 16, 2025

As digital experiences have evolved over the past few years, personalization and emotional connection have become central to customer engagement strategy for companies. Customer Experience Index (CX Index ) rankings , only 3% of companies are currently customer-obsessed and put their customers needs front and center.

Customer Experience 225

Customer Experience Consumer Shopping Marketing 225

Retail TouchPoints

AUGUST 13, 2024

Early use cases for AI in retail include inventory management, dynamic pricing, customer service chatbots, loss prevention and personalized marketing. Examples can include customer service escalations, product recommendations for high-involvement purchases, new product introductions and other more complicated tasks.

Markdowns 264

Markdowns Loss Prevention Customer Experience Inventory Management 264

Retail TouchPoints

OCTOBER 17, 2024

As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and customer service. Farfetch uses a generative AI tool called Phrasee to improve its email marketing campaigns.

Customer Experience 249

Customer Experience Shopping Marketing Promotions 249

Retail TouchPoints

APRIL 1, 2024

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Customers don’t judge businesses by the quality of their products or services alone. The true differentiator is CX.

Customer Experience 277

Customer Experience Clienteling Customer Retention Accounting 277

Retail TouchPoints

SEPTEMBER 17, 2024

At Stitch Fix, our mission is to help people discover the styles they will love that fit perfectly so they always look and feel their best,” said Debbie Woloshin, Chief Marketing Officer at Stitch Fix in a statement. “As As part of this, we support our clients through wardrobe updates daily – from seasonal refreshes to life and body changes.

Merchant Services 261

Merchant Services Accessories Apparel Shipping 261

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor? Keep the experience going when the event ends.

Consumer 229

Consumer Marketing Promotions Customer Experience 229

Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning 290

Planning Shipping Returns Customer Retention 290

Retail TouchPoints

NOVEMBER 29, 2024

for every $1 spent on influencer marketing, one study found. Amanda Spencer is a global leader who is passionate about driving retail growth and innovation and understanding customer needs. She has a diverse background spanning marketing, partnerships and business development for both the tech and consumer industries.

Social Commerce 238

Social Commerce Beauty and Health Payment Services Consumer 238

Inside Retail

MAY 28, 2024

Here Fraser explains how being “an emotional brand” makes for the “magic” that creates Kate Spade New York’s unique omnichannel customer experience. Inside Retail : Customer experience is crucial in the retail industry. How does Kate Spade New York prioritise customer satisfaction, both online and in-store?

Boutique 257

Boutique Fashion Clienteling Marketing 257

Retail TouchPoints

DECEMBER 13, 2024

This gap between intention and execution is not only creating frustrating customer experiences but also squandering valuable opportunities to enhance engagement. To harness QR codes’ full potential, retailers must refrain from hasty adoption and instead develop a comprehensive, customer-centric approach to QR technology.

Payment Services 217

Payment Services Customer Experience Inventory Management Promotions 217

Inside Retail

JULY 24, 2024

Elevating the customer experience, going global and tapping into marketplaces were the common threads connecting the keynotes on day one of Online Retailer, Australia’s largest e-commerce conference and expo in Sydney. So customers who shop on Big W Market can buy the products they wouldn’t find in a Big W store,” Mansour added.

Customer Experience 264

Customer Experience Checkout Marketing Shipping 264

Inside Retail

JULY 18, 2024

Unified commerce will be an irrefutable growth driver, empowering retailers to sell better across multiple channels, while offering the best customer experiences and gaining access to unified datasets for the strongest business decisions,” he continues. Online, we offer 8am-8pm customer support and seven-day social replies.

Customer Retention 264

Customer Retention Customer Experience Consumer Shopping 264

Retail TouchPoints

JULY 17, 2024

Automating manual processes can increase productivity, reduce costs and improve the customer experience. Digital Transformation Brings Cybersecurity Risks The retail sector has long been an attractive target for cyberattacks, as operators hold a significant amount of sensitive customer data. What’s the Solution?

Payment Services 235

Payment Services Customer Experience Consumer Supermarket 235

Inside Retail

JUNE 12, 2024

The good news is that they’re also seeing customers returning to physical stores. This provides a fantastic opportunity to deliver a great customer experience, which can really set a business apart – provided it’s done right.

Merchant Services 264

Merchant Services Payment Services Customer Experience Outdoor 264

Inside Retail

FEBRUARY 29, 2024

TerryWhite Chemmart and The Party People top the ranks of Australian retailers when it comes to customer experience. ” The Party People earned recognition for developing augmented reality mirrors to allow customers to imagine themselves in costumes before they committed to hiring them.

Customer Experience 306

Customer Experience Management Fashion Marketing 306