Retail TouchPoints

SEPTEMBER 7, 2023

Here are three reasons why forward-thinking retailers are implementing MACH principles — and working with organizations that are doing so — to foster dynamic customer experiences that align with consumers’ changing wants and needs (and in turn, exceed revenue goals!): The customer experience is changing — and faster than ever.

Customer Experience 290

Customer Experience Consumer Management Shopping 290

Inside Retail

JUNE 12, 2024

A recurring theme at Day two of NRF’s Retail’s Big Show Asia in Singapore on Wednesday was clearly the understanding among retailers of the need to deliver a great customer experience to succeed. The current food and liquor market is very much dominated by wholesale but it is evolving and changing,” he shared.

Customer Experience 264

Customer Experience ATS Boutique Wholesale 264

Retail Focus

JULY 10, 2024

With flexibility and modularity as the guiding principles, Husqvarna has created a concept that caters to the needs and store space of each dealer, whilst enhancing the end-customer experience. To further improve the customer experience and provide fast service, digital and interactive displays are core features of the new design.

Customer Experience 130

Customer Experience Shopping Marketing Management 130

Inside Retail

MARCH 25, 2024

In an era of fierce competition to attract consumers’ tightening budgets, customer experience has become the key edge retailers can deploy to stand above the competition. Physical stores allow retailers to evaluate customer interactions, collect their sentiments for market research, and study touchpoints in their shopping journey.” “It

Customer Experience 243

Customer Experience Merchant Services Checkout Payment Services 243

Retail TouchPoints

JULY 18, 2024

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. We all run very lean, and each store has limited resources,” said Shirley Gao, CIO of Pacsun, speaking at the 2024 Manhattan Momentum conference.

Customer Experience 277

Customer Experience Kiosk Shrinkage Shipping 277

Retail TouchPoints

AUGUST 1, 2022

When you consider that only 1% of retailers currently use AR, but 71% of consumers say it would help them make more confident buying decisions, the opportunity to create a profound impact on the market with augmented reality becomes very clear. These “gifts” are often wickedly interactive, which is what makes them so engaging.

Customer Experience 317

Customer Experience Social Commerce Advertising Shopping 317

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. The costs of a poor search experience go beyond lost sales and loyalty opportunities.

Customer Experience 287

Customer Experience Checkout Marketing Spend Consumer 287

Retail TouchPoints

FEBRUARY 1, 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?

Customer Experience 323

Customer Experience Checkout Consumer Marketing 323

Inside Retail

NOVEMBER 8, 2023

In a landscape saturated with marketing messages vying for consumer attention, personalisation has emerged as a beacon guiding brands to foster deeper connections with their audience. Eighty per cent of e-commerce brands already use email marketing as a primary retention channel to build long-lasting customer relationships.

Customer Experience 147

Customer Experience Marketing Consumer Shopping 147

Retail TouchPoints

NOVEMBER 17, 2022

In industries like apparel or electronics, where specific sizes, brands and types make all the difference, having a tool to reduce the research time required by the customer makes for a more seamless customer experience. Kathy Kimple is the Executive Director of OSF Digital’s Strategy group.

Customer Experience 298

Customer Experience Shopping Apparel Store Operations 298

Inside Retail

JUNE 29, 2023

Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. He quotes Amazon founder Jeff Bezos who describes Amazon not as a retail company but as a customer experience company. “I

Customer Experience 246

Customer Experience Returns Checkout Advertising 246

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 312

Customer Experience Fulfillment Customer Retention Shipping 312

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Creating cohesive customer experiences.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Maximizing email marketing. Four of these strategies include: 1.

Marketing 261

Marketing Merchant Services Payment Services Advertising 261

Inside Retail

MAY 7, 2023

In a world where customers are bombarded with information as brands try to get more exposure, data silos continue to stand in the way of good customer experiences, according to Emarsys’ APAC VP of Revenue, Kristyn Wallace. Of course, the customer must always be at the heart of that decision-making process.”

Customer Experience 246

Customer Experience Planning ATS Consumer 246

Retail TouchPoints

NOVEMBER 17, 2023

The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. Retailers can expect that customers will turn to other vendors; once this happens, they’ve lost both the sale and the customer’s trust and loyalty.

Customer Experience 264

Customer Experience Inventory Management Fulfillment Inventory Turnover 264

Retail Focus

NOVEMBER 28, 2022

In an omnichannel retail environment, each retail format becomes an active contributor of a positive customer experience. In addition, marketing and communication strategies are put at the service of the “ ensemble “, thus contributing to delivering a seamless experience. . What lessons can be learned?

Customer Experience 246

Customer Experience Management Payment Services Clienteling 246

Retail TouchPoints

MAY 12, 2023

Instant access to highly-skilled personnel with niche experience. Flexibility in your company’s response to market trends and customer demands. This strategy also can increase efficiency and service flexibility and drive a faster time to market. A chance to gain an “outsider’s” fresh, unique perspective.

Customer Experience 344

Customer Experience Management Marketing 344

Retail Customer Experience

SEPTEMBER 10, 2024

As AR and 3D modeling technologies continue to evolve, their impact on the customer experience will only grow. Retailers that leverage these tools will gain a competitive edge in an increasingly complex and demanding market.

Customer Experience 85

Customer Experience Marketing 85

Retail TouchPoints

APRIL 20, 2022

The Home Depot has tapped two technology veterans for high-level positions, naming of Matt Carey as EVP of Customer Experience, a newly created role, and Fahim Siddiqui as EVP and CIO.

Customer Experience 304

Customer Experience Management Shopping Location 304

Retail TouchPoints

OCTOBER 18, 2022

Through the use of people tracking solutions, retailers can look for efficiencies and work to always enhance the full customer experience. In an ever-changing market, evaluation and positive action is always key. He is a multifaceted executive leader with 15 years of experience in marketing, sales, and creative.

Customer Experience 311

Customer Experience Location Apparel Shopping 311

Retail TouchPoints

DECEMBER 7, 2022

Adding to the challenge, you may need to watch different things in different regions or markets. While an enormous technical fabric supports today’s digital experiences, all roads must lead to value for the customer. That’s what creates an exceptional customer experience. Focus on comprehensive visibility.

Customer Experience 317

Customer Experience Payment Services Checkout ATS 317

Retail Customer Experience

NOVEMBER 1, 2024

Against the backdrop of heightened customer expectations, brands need to go beyond traditional e-commerce sites, blanket marketing emails and generic social campaigns. Instead, retailers should look to AI to help them win across digital and in-store.

Customer Experience 121

Customer Experience Marketing 121

Inside Retail

MARCH 13, 2024

But beyond ads, few brands use humour across their broader customer experience. This fear of getting it wrong – or worse, being cancelled – is what’s holding back 95 per cent of brand managers and marketers. Beyond amusing campaigns, however, the overall Aldi customer experience quickly defaults to being value-driven.

Customer Experience 130

Customer Experience Supermarket Advertising Planning 130

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 275

Marketing Promotions Consumer Advertising 275

Retail TouchPoints

FEBRUARY 15, 2023

Direct-to-Consumer (DTC) brands are constantly stuck between creating indelible customer experiences and turning profits on those relationships. DTC brands are overwhelmed with data — transactional, customer and marketing — that enable them to better understand and personalize experiences for their customers.

Customer Experience 277

Customer Experience Promotions Returns Fulfillment 277

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers.

Marketing 299

Marketing Accounting Customer Experience Checkout 299

Tokinomo

SEPTEMBER 13, 2024

Shopper marketing has evolved significantly in recent years, especially within the European grocery retail sector. As consumer behavior shifts and digital engagement increases, understanding the nuances of shopper marketing becomes essential for retailers aiming to enhance customer experiences and drive sales.

Marketing 130

Marketing Customer Experience Consumer Retail Trends 130

Retail Minded

OCTOBER 17, 2024

When prospective customers browse through a retailer’s store or site, everything they look at or interact with makes up their overall customer experience (CX). Customer experience affects whether a customer will choose to buy a product from the company, but also whether they return to the store for more.

Customer Experience 52

Customer Experience Payment Services Returns Accounting 52

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

Customer Experience 276

Customer Experience Target Market Marketing Management 276

Inside Retail

SEPTEMBER 13, 2024

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Every decision I make on this bus, for a product range and in the way we communicate, has the customer experience [at its heart].

Marketing 263

Marketing Consumer Customer Experience Location 263

Retail TouchPoints

SEPTEMBER 7, 2022

Chief Brand and Creative Officer Bevan Bloemendaal is an influential thought and creative leader with a collaborative, cross-disciplinary approach to turning strategy and ideation into disruptive marketing solutions.

Customer Experience 289

Customer Experience Consumer Shopping ATS 289

Retail TouchPoints

APRIL 14, 2022

Each of the three solutions can assist with parts of this overall goal: Registration: This tool invites retail customers into a brand’s digital onboarding experience, so brands can connect with their third-party customers directly in order to enhance product, marketing and outreach efforts, which can help with retargeting and re-engaging shoppers in (..)

Customer Experience 288

Customer Experience Marketing 288