Retail TouchPoints

SEPTEMBER 29, 2021

“The success of #TikTokMadeMeBuyIt and commerce on TikTok as a whole has to do with the fact that marketing on TikTok goes beyond the traditional funnel ,” Tao Baecklund, Director of Product Management at TikTok during the TikTok World virtual event for businesses and marketers. Dynamic Showcase Ads (DSA).

Social Commerce 317

Social Commerce Shopping Advertising Marketing 317

Retail TouchPoints

JANUARY 13, 2025

With the holiday season just concluded, the challenge of managing merchandise returns is a reality for many retailers. Due to limited resources and the bespoke needs of each digital channel, many retailers struggle to maintain consistency when listing products on third-party marketplaces or social commerce channels.

Returns 298

Returns Social Commerce Checkout Shopping 298

Retail Focus

MARCH 7, 2025

Artificial Intelligence and Machine Learning Artificial Intelligence (AI) and Machine Learning (ML) are playing an increasingly significant role in e-commerce. These technologies are enabling retailers to provide personalized shopping experiences, optimize pricing strategies, and streamline inventory management.

Social Commerce 130

Social Commerce Payment Services Inventory Management Consumer 130

Retail TouchPoints

MARCH 30, 2022

Brands quickly realized their sites and user experiences needed upgrades to address friction within the customer journey. Creating a Seamless User Experience. Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands.

Social Commerce 324

Social Commerce Payment Services Checkout Shopping 324

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

Social Commerce 263

Social Commerce Inventory Management Customer Experience Payment Services 263

Retail TouchPoints

APRIL 21, 2022

Managing Marketplace Mania Whether you’re looking to sell on increasingly popular marketplaces or you’re a retailer looking to establish (or expand) your own, #RICE2022 has multiple workshops and sessions to guide you, including: Maximize Marketplace Revenue: Listings, Operations, Strategy and Optimization. View the full #RICE22 agenda here.

Retail Trends 278

Retail Trends Social Commerce ATS Consumer 278

Retail TouchPoints

FEBRUARY 26, 2025

Organized fraudsters use search and social media ads to deceive customers into clicking through to fake websites that steal their payment data, account login credentials or both. In fact, 16% of respondents from the consumer attitudes survey said theyd been the victim of social commerce fraud in the past year.

Payment Services 236

Payment Services Returns Accounting Shipping 236

Retail TouchPoints

OCTOBER 21, 2021

“We could see how Pinterest could enhance engagement between consumers and merchants with PayPal being a central facilitator in the commerce journey, thereby feeding into the company’s vision of being a super app.”. Social Commerce Adds Synergies, but PayPal Must Integrate Them Correctly.

Merchant Services 288

Merchant Services Payment Services Social Commerce Consumer 288

Retail Focus

APRIL 24, 2023

The 11 th year of the CX Retail Exchange , 11-12 July 2023, will invite senior customer experience leaders in retail to the Hilton, Syon Park, to explore the biggest challenges and solutions in the industry. 5 stars!” Our sessions and presentations are topical and current, delivered by big-name experts.

Customer Experience 162

Customer Experience Social Commerce Checkout Returns 162

Retail TouchPoints

FEBRUARY 17, 2022

Chico’s will leverage fabric’s technology, including omnichannel order management and inventory systems, to power its commerce offerings across the entire company. Superior order management capabilities are at the center of today’s and tomorrow’s commerce solutions.”. “We

Social Commerce 278

Social Commerce Inventory Management Boutique Shipping 278

Retail TouchPoints

JANUARY 29, 2025

John Ferdinand, who heads the anti-counterfeiting team at intellectual property (IP) management firm Marks & Clerk , said that in the European Union (EU) alone, the apparel industry loses approximately 12 billion ( $12.48 Difficult, but not impossible.

Marketing 264

Marketing Promotions Consumer Apparel 264

Retail TouchPoints

OCTOBER 15, 2024

We’re thinking about the ways we can provide the best opportunity from an engagement standpoint,” explained Mike Petrella, Managing Director of Strategic Partnerships at United Airlines. We’re going to enhance the way we think about the ability to message an individual.

Marketing 295

Marketing Advertising Consumer Location 295

Retail TouchPoints

JUNE 22, 2022

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores and in-person events. Our mission is to help retailers offer a world-class, unified customer experience,” said Helen Mou, Product Lead at Shopify Retail in a statement. “We

Merchant Services 289

Merchant Services Payment Services Social Commerce Shopping 289

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Increasing customer retention rates by as little as 5 per cent can result in 25-95 per cent more profit for your business.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

AUGUST 14, 2020

Retailer priorities have shifted slightly since the last State of Marketing report, according to panelist Megan Hostetler, a Salesforce Product Marketing Manager focused on Retail and Consumer Goods. Last year the top priority was engaging customers in real time. That was bumped to number two, and innovation is at the top this year.”.

Consumer 289

Consumer Marketing Checkout Customer Experience 289

Retail TouchPoints

JULY 7, 2022

Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but may be wondering how to manage such an inherently bottom-up process: dealing with dozens, hundreds or even thousands of individual creators, each with his or her personal style.

Marketing 290

Marketing Social Commerce Consumer Management 290

Retail TouchPoints

AUGUST 10, 2021

Practical advice for managing the growth of direct-to-consumer (DTC) and participation in marketplaces will be covered in several sessions, including Building a DTC Brand for Today’s Modern Retail Environment and Building a Made-to-Measure Online Retail Marketplace. Hot Takes on Livestreaming, Influencer Marketing and Social Commerce.

Social Commerce 264

Social Commerce Fulfillment Consumer Marketing 264

Retail TouchPoints

APRIL 27, 2023

via both Meta’s Commerce Manager and Shopify will only be allowed if checkout on Facebook and Instagram is enabled. in November 2022 ), Meta is clearly focused on honing its social commerce strategy to maintain its lead in the space. The change will first be tested in the U.S.,

Merchant Services 306

Merchant Services Shopping Checkout Social Commerce 306

Retail TouchPoints

AUGUST 6, 2024

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. By understanding how these brands approach targeted advertising and sales tactics, legacy ecommerce retailers can modify their own strategies to achieve a higher level of customer engagement.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Retail TouchPoints

JUNE 3, 2021

Even if brands and retailers don’t have a physical store, they have an opportunity to create a seamless customer-focused experience that spans across their branded ecommerce sites, marketplaces and even social channels. Visual Media Optimization: How Better Web Performance Can Drive Customer Experience.

Merchant Services 361

Merchant Services Social Commerce Marketing Consumer 361

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

Social Commerce 130

Social Commerce Merchant Services Payment Services Fulfillment 130

Retail TouchPoints

JULY 22, 2022

Alison Stiefel, General Manager of ShopStyle. It has expanded into new categories like home and preowned, recently rolled out a new shopping experience and is constantly looking for new ways to integrate with the separate ShopStyle Collective division, a network that connects creators and brands. million loyalty members.

Fashion 290

Fashion Social Commerce Shopping Advertising 290

Retail TouchPoints

JANUARY 11, 2023

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

Fulfillment 279

Fulfillment Social Commerce Management Shopping 279

Retail TouchPoints

SEPTEMBER 18, 2023

Lastly, finely tuned demand forecasting and management tools will be especially useful, and better than ever thanks to retailers fully leaning into AI, during such a uniquely conservative season — one where consumers are watching their pocketbooks while also still being open to gifting.

Social Commerce 326

Social Commerce Consumer Checkout Point of Sale 326

Retail TouchPoints

AUGUST 13, 2024

Early use cases for AI in retail include inventory management, dynamic pricing, customer service chatbots, loss prevention and personalized marketing. Examples can include customer service escalations, product recommendations for high-involvement purchases, new product introductions and other more complicated tasks.

Markdowns 311

Markdowns Loss Prevention Customer Experience Inventory Management 311

Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 246

Shopping Social Commerce Merchant Services Fashion 246

365 Retail

MARCH 5, 2024

Social commerce – purchases made directly on social networks – may seem anecdotal to some, but it’s taking off and is expected to grow three times faster than traditional e-commerce, reaching $1.2 trillion by 2025. Fourteen years later, however, 7 out of 10 do so, according to a study by Klarna.

Social Commerce 69

Social Commerce Shipping Accounting Point of Sale 69

Retail TouchPoints

MARCH 5, 2025

Target also plans to modernize its core inventory management system with AI-powered technology designed to improve reliability and reduce out-of-stocks. The retailer also will implement several new package delivery solutions, leveraging existing stores and supply chain assets and its Shipt capability to further improve delivery speeds.

Planning 179

Planning Inventory Management Consumer Shopping 179

Retail TouchPoints

AUGUST 12, 2022

Among the solutions chosen for the 2022 cohort were tools that support sustainability by repurposing garments in both the physical and digital worlds — solutions that can advance the evolution of retail personalization with innovations in areas such as the metaverse, NFTs, gaming, social commerce and product returns.

Social Commerce 243

Social Commerce Fashion Returns Consumer 243

Retail TouchPoints

OCTOBER 2, 2024

They are using digital signage and interactive displays to reimagine traditional aisles, while also selling real estate to brands looking to advertise or inform potential customers. Retailers are leveraging advanced media players and content management tools to make this possible.

Kiosk 278

Kiosk Advertising Consumer Employee Engagement 278

Retail TouchPoints

JANUARY 24, 2023

Profit margins in this area are typically many times larger than those generated by selling products to consumers, but some nascent media “moguls” are concerned about measurement, data management and connecting ads to customer actions in the digital and physical worlds (just like with the rest of retail). “We

Home Furnishings 279

Home Furnishings Advertising Consumer Customer Experience 279

Retail TouchPoints

JUNE 9, 2022

Jerutis revealed her thoughts on the unique role that influencers can play in helping brands and retailers manage the supply chain crisis, and best practices she believes they should follow. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

Consumer 363

Consumer Marketing Promotions Management 363

Retail TouchPoints

AUGUST 17, 2022

During a recent episode of Experience Insiders, Jill Feldman, VP and General Manager of Kids Foot Locker, shared how the retailer is shaping its strategy to align with new consumer behaviors and preferences, especially for the back-to-school season. .

Consumer 279

Consumer Customer Experience Apparel Advertising 279

365 Retail

AUGUST 4, 2024

As shopper expectations continue to evolve, there is a growing focus on elevating the customer experience to drive sales and build long-term loyalty. The latest American Express research revealed that almost one third (32%) of UK retailers identify customer attraction and retention as a key challenge over the next 12 months.

Merchant Services 64

Merchant Services Customer Experience Payment Services Checkout 64

Retail TouchPoints

NOVEMBER 11, 2022

According to the New York Post , Tran was ousted after “blindsiding top management with a series of increasingly bizarre campaigns,” including a plan to open ghost kitchens that would deliver dishes that had gone viral on the platform. The chief marketing position at TikTok has been vacant since the departure of Nick Tran in January 2022.

Marketing 263

Marketing Advertising Customer Experience Planning 263

Retail TouchPoints

SEPTEMBER 23, 2024

Amazon will now not only help sellers offer fast delivery and easy returns as it has for years with its Fulfilled by Amazon (FBA) service, but it also will help sellers manage the entire supply chain , from manufacturer through to the customer’s door.

Fulfillment 273

Fulfillment Customer Experience Management Shopping 273

Inside Retail

JULY 24, 2024

Elevating the customer experience, going global and tapping into marketplaces were the common threads connecting the keynotes on day one of Online Retailer, Australia’s largest e-commerce conference and expo in Sydney.

Customer Experience 264

Customer Experience Checkout Marketing Shipping 264