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In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customerexperiences to stay ahead. The ability to strategically allocate limited content customization budgets can be the difference between gaining a competitive edge and falling behind.
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Omnichannel operational structure Adore Beautys executive team has been reshaped to ensure the business has the right structure to execute and manage the opening and operation of its bricks-and-mortar stores transforming the beauty retailer into an omnichannel one.
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Inside Retail spoke to industry experts Brian Walker, founder and executive chair of Retail Doctor Group, Mal Chia, managing director and co-founder of Ecom Nation, and Dr Jessica Pallant, marketing lecturer at RMIT University, for their take on the situation. Catch started by offering once-a-day deals in limited quantities.
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