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Why Emotion is the Most Important Customer Experience Metric

Retail TouchPoints

The highs and lows customers experience not only influence their immediate satisfaction but also build long-term loyalty: 82% of highly engaged customers make a purchase based on that loyalty. By focusing on the art and science of customer sentiment, brands can unlock deeper connections and boost customer satisfaction.

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Fresh Market Aims to Improve Inventory Management with New Tech, Including Electronic Shelf Labels

Retail TouchPoints

The Fresh Market will deploy solutions from VusionGroup across all 166 grocery stores in its fleet next year, adding electronic shelf labels (ESLs), improved inventory management technology and analytics designed to better support in-store merchandising decisions, timing of out-of-stocks and prioritizing waste reduction.

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Note to Retailers: How to Maximize the Post-Purchase Experience With a Modern Order Management System

Retail TouchPoints

PwC also found that customers who feel appreciated are happy to pay a 16% price premium when purchasing products and services. These stats underscore the importance of taking a holistic approach to the customer experience, from pre- to post-purchase. What Does the Post Purchase Experience Entail?

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Australia’s top retailers recognised for customer experience

Inside Retail

Priceline and Decjuba dominated the ranks of Australian retailers in terms of customer experience. Inside Retail’s managing editor of features and premium, Heather McIlvaine, and features and premium editors Tamera Francis and Tong Van, also served as judges in the event.

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What to learn from Bunnings’ move into Australia’s $3bn retail media market

Inside Retail

Retail media allows brands to target shoppers at or near the point of purchase, leveraging a retailers first-party data to deliver relevant, conversion-focused marketing. Your marketing and category teams may find themselves juggling media sales and execution alongside their day jobs, so they are going to need extra resources.

Marketing 240
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Tracee Ellis Ross on Innovation, Team Building and Why ‘Challenge’ Marketing is Broken

Retail TouchPoints

Her business plan, which centered around creating products for people with curly, coily, tight and textured hair, was decades in the making ( 20 of dreaming, 10 years in development and five years in-market, according to the Pattern Beauty website ), but now Ross and her Co-CEO Christiane Pendarvis are setting their sights on growing the brand.

Marketing 279
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How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel

Retail TouchPoints

The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New York (AWNY), which brought thousands of executives from across the industry landscape to New York City for four days of sessions exploring the convergence of marketing, advertising, media and culture.

Marketing 295