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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. AI-driven solutions offer businesses a powerful way to personalize customer experiences.

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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

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Striking the Balance Between Fraud Prevention and Seamless Customer Experiences

Retail TouchPoints

Building trust is crucial, and customers shouldn’t feel overwhelmed by overly complex security measures. Successful retailers have found that 80% of value creation comes from existing customers, achieved by consistently providing a unique and seamless customer experience.

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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

Retail’s busiest returns period may be in the rearview mirror until next year, but rising ecommerce order volumes have caused returns management to become an aspect of ecommerce and omnichannel business that warrants a dedicated year-round strategy. Returns are a major cost of doing retail business of any kind, but especially online.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Explore how advanced search, content management, and payments integrations can give business users on Salesforce B2C Commerce greater control and agility, accelerate your digital roadmap, improve your site speed, and enhance your customer experiences. Modernizing your commerce experience doesn’t have to mean starting over.

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Category Management: Understanding Its Importance in Retail

Tokinomo

Category Management plays a pivotal role in the intricate landscape of retail, yet its essence extends beyond mere simplicity. At a fundamental level, it aims to enhance customer experiences, streamline operational efficiencies, and cultivate profitability.

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Day 2 at NRF Asia: It’s all about customer experience

Inside Retail

A recurring theme at Day two of NRF’s Retail’s Big Show Asia in Singapore on Wednesday was clearly the understanding among retailers of the need to deliver a great customer experience to succeed. This means that centre management and retailers need to work together so retailers can understand they are part of an ecosystem.