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This year, we’ll hear senior-level executives’ perspectives on how customerexperiences are evolving as content, community and commerce converge. With an emphasis on customerexperience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members.
In all companies, the opportunity is there to re-define the customer relationship by providing related value-added services that fit with the nature of the relationship. Here are a few examples: Producers or energy transport companies can offer storage or delayed delivery to accommodate demand fluctuations for wholesalecustomers.
By Tricia McKinnon For as much as we hear the words “the customerexperience” the experience we have with many retailers often feels less than ideal. In defence of the retail industry delighting customers is not an easy thing to do. Nordstrom is making a bet that services are key to a great customerexperience.
At the other end of the supply chain is a retail experience where consumers or wholesalecustomers are engaged with a full marketing experience. In all companies the opportunity is there to re-define the customer relationship by providing related value-added services that fit with the nature of the relationship.
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