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That means asking questions like: What more can be done to deter theft using store layout, customer flow, shelf height, mirrors, lighting and the placement of gondolas, merchandise and security cameras? What are the most customer-friendly ways to protect high-value items from smash-and-grabs? The two are not always in conflict.
Trend 3: Store Design Teams Become ‘Experience Teams’ When a brand decides to open a new store, the design team cannot work within its own silo. This is a new reality for typical projects, according to Cornelius, and it is why her firm has changed its vernacular from “store design” to “experience design.” customerexperience).
Home Depot is on the leading edge with this type of tech usage: the 2023 Retail TouchPoints Store Operations Benchmark Survey revealed that just 28% of retailer respondents’ associates use mobile devices to audit visualmerchandising and displays.
Understanding these key differences is crucial for companies of all sizes, as it directly impacts customerexperience and ultimately, the bottom line. Packaging can also contribute to lossprevention strategies by incorporating security seals or tamper-evident features.
Finding the right mix of time, budget, pricing, displays, and customerexperience can be a big challenge when forming a successful merchandising strategy. What is Merchandising? Often, merchandising includes things like creating a pricing strategy, display design and layout, lossprevention, and store upkeep.
The recently published 2021 NRF Retail Security Survey revealed that almost 7 in 10 (69%) retail lossprevention and asset protection professionals said the pandemic has resulted in an increase in overall risk for their organization. This solution enhances personnel safety and ensures retail premises remain secure.
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