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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

In todays fast-paced retail environment, customers expect more than just quality productsthey demand exceptional experiences that are personalized, convenient, and consistent across all touchpoints. Anticipate and address customer needs at every stage of their journey. The Benefits of Email Marketing for Retail 1.

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3 Ways SMBs Can Deliver a More Personalized Shipping Experience

Retail TouchPoints

In this new landscape, the shipping experience has become more important to a brand’s bottom line — and reputation — than ever before. Here are three ways SMBs can deliver a more personalized shipping experience to build a happier, more loyal customer base. Explore options for personalization beyond delivery speed.

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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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How Dick’s Sporting Goods Fights Premium Sneaker Diversion with its Mobile App

Retail TouchPoints

After its introduction, Even with zero marketing, we were seeing upwards of 20% of app openings happening in a physical location, so we saw the potential of adding a store mode, said Matt Walker, Director of Product and Design, Mobile Apps at Dicks Sporting Goods. We would want to know if that persons location was being spoofed, for example.

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Real-Time Inventory and Search Integration: The Backbone of Next-Level Ecommerce

Retail TouchPoints

If your business has achieved this competence, youre benefitting from clear and hyper-current information on the location, quantity and availability of products across distribution centers and warehouses, as well as items in transit or sitting on store shelves. This helps you provide transparency on shipping windows based on inventory supply.

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How Michaels Reconfigured its Fulfillment Models to Dramatically Enhance Ship-From-Store Performance

Retail TouchPoints

Michaels had a major ecommerce ship-from-store challenge. It’s not that this fulfillment method wasn’t popular — the arts and crafts retailer shipped nearly 3 million orders from its 1,300+ stores across the U.S. That was not only expensive for Michaels but contributed to slower-than-desired delivery speeds for its customers.

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Dr. Squatch Focuses on Shipping Experience to Drive Global Growth  

Retail TouchPoints

To combat this, companies should “look beyond a single-carrier and utilize multi-carrier shipping experiences. To combat this, companies should “look beyond a single-carrier and utilize multi-carrier shipping experiences. However, shipping costs for the brand were only slightly above 2019 levels.

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