How Brands from Walmart to Pacsun Have Harnessed the Power of Digital Twins
Retail TouchPoints
DECEMBER 23, 2024
And while there are many gaming platforms that allow users to tailor their virtual identities, Roblox has become a major sandbox for brands across categories to test digital goods, creating major opportunities for them to drive brand immersion, loyalty and real-life conversions. The brand launched a virtual kiosk within its E.l.f.
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