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, built by Supersocial , features community-driven experiences inspired by e.l.f.’s an underwater sea life charity and animal rescue; Halo Glow , a crystal cave jewelry and art gallery; and Power Grip , an extreme climbing gym and tech startup. To promote the new experience, e.l.f.
A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader socialcommerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.
Take note of category demands: While the Mastercard SpendingPulse revealed moderate growth across categories, electronics, apparel and luxury (excluding jewelry) are likely to have the most significant year-over-year gains. Don’t Overspend on Real-Time Inventory Update Frequency.
[Editor’s Note: Petco and Facebook executives will talk about their livestreaming experiences live at the upcoming virtual Retail Innovation Conference Nov. Registration is now open. ]. There is just one person you’re speaking to. Even though you might have 10 million followers, you’re speaking one-on-one with each person.
The first phase, of course, is products, which includes stuffed animals, jewelry, backpacks and other merchandise categories that are synonymous with Claire’s. ShimmerVille is Claire’s first piece of IP, and the brand is focused on evolving it and scaling it to drive revenue.
The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast. That said, improving the in-store customerexperience can delight your customers and increase sales. 62% of customers buy more than what initially intended during in-store shopping.
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