As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch
Retail TouchPoints
OCTOBER 27, 2024
The Roblox activation features a recording studio and karaoke bar, a crystal cave jewelry and art gallery, an extreme climbing gym and tech startup and an underwater sea life charity and animal rescue. The brand relies heavily on consumer data, including insights from its 3 million -member loyalty program, to guide its actions.
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