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IKEA trials “Home Experience of Tomorrow” concept store

Retail Focus

Called the “Home Experience of Tomorrow”, the transformation includes an innovative new design and incorporates new technology, new ways to shop, and a focus on emotional and empowering customer experiences. I’m thrilled we could bring the first ‘next gen’ store to a futuristic fast-moving market such as Shanghai.

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IKEA shares a first update on the development of its new Brighton store

A1 Retail

The new IKEA store in Brighton will focus on providing locally relevant, functional, and sustainable home furnishing solutions, inspired by the regions distinct local identity. This process builds a deep understanding of local needs and aspirations, allowing for a tailored customer experience that means no two IKEA stores are the same.

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IKEA Planning Studio Concept Heads West With Two Los Angeles Stores

Retail TouchPoints

Shoppers will be able to book appointments with design specialists to help with both planning and ordering home furnishings. The stores won’t carry any inventory, but they will arrange transportation of orders either to shoppers’ homes or to other convenient points of delivery. in a statement. “By

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Overstock.com Renames Website Following Bed Bath & Beyond Deal

Retail TouchPoints

Shoppers will have access to Overstock’s assortment of home furnishings as well as the kitchen, bedding and bath-related products that defined Bed Bath & Beyond’s offerings for three decades. Overstock.com will change its website name to bedbathandbeyond.com following its successful acquisition for $21.5 in the coming weeks.

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After 70 Years, IKEA Disassembles Both Print and Digital Catalogs

Retail TouchPoints

The digital version debuted in 2000, and at its peak in 2016, 200 million copies were distributed in 69 different versions, in 32 languages and to more than 50 markets. Turning the page with our beloved catalog is in fact a natural process since media consumption and customer behaviors have changed. in a statement.

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Ikea Owner Takes Stake in New Fifth Avenue Office Tower, Plans NYC Store

Retail TouchPoints

The investment is part of Ingka Group’s ongoing strategy to adapt to urban growth and changing consumer shopping preferences with the introduction of new retail formats in city centers and innovations in the digital customer experience. “ This next phase of our investment and expansion in the U.S. in a statement. .

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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

Gen X homeowners are also 21% more likely than the average consumer to receive marketing messages in the mail and 30% more likely to use coupons — so don’t abandon your direct mail flyers yet. This might come as a surprise: As a result of the pandemic, 19% of Boomers decreased their home improvement projects.