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IKEA trials “Home Experience of Tomorrow” concept store

Retail Focus

Called the “Home Experience of Tomorrow”, the transformation includes an innovative new design and incorporates new technology, new ways to shop, and a focus on emotional and empowering customer experiences. The essence of retail is to serve people. Open meeting places are designed to encourage interaction and community.

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Ikea Owner Takes Stake in New Fifth Avenue Office Tower, Plans NYC Store

Retail TouchPoints

The investment is part of Ingka Group’s ongoing strategy to adapt to urban growth and changing consumer shopping preferences with the introduction of new retail formats in city centers and innovations in the digital customer experience. “ This next phase of our investment and expansion in the U.S. in a statement. .

Planning 279
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Retail Sales Drop 0.6% in November, but NRF Expects Flat Return Rate Despite Higher Sales

Retail TouchPoints

decline, furniture and home furnishings stores reported a 2.6% This will minimize the risk of accepting fraudulent returns while enhancing the customer experience for loyal shoppers.”. The decline occurred despite muted inflation of just 0.1% , according to the Bureau of Labor Statistics’ Consumer Price Index (CPI).

Returns 290
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IKEA Planning Studio Concept Heads West With Two Los Angeles Stores

Retail TouchPoints

The shops will focus on providing inspiration and smart home solutions for city living as part of IKEA’s efforts to better meet the needs of its California customers. Shoppers will be able to book appointments with design specialists to help with both planning and ordering home furnishings.

Planning 298
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After 70 Years, IKEA Disassembles Both Print and Digital Catalogs

Retail TouchPoints

Turning the page with our beloved catalog is in fact a natural process since media consumption and customer behaviors have changed. In order to reach and interact with the many people, we will keep inspiring with our home furnishing solutions in new ways.”.

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Ikea U.S. Launches Virtual Interior Design Service for Consumers and Businesses

Retail TouchPoints

The Ikea designer and customer will then communicate through three virtual, one-on-one sessions, via the Ikea website and videoconferencing, to develop an inspirational mood board, floor plan, elevations, detailed 3D renderings, lighting plan, curated product list, home furnishing tips and material suggestions.

Consumer 275
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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

For brands and retailers, that translates to taking the time to explain the process for home improvement projects and providing content that dives into the details on major home furnishings purchases. Be prepared to show off your offerings through elevated customer experiences.